Backlink building is one of the most important SEO techniques to get other sites and pages to link to your site and play a vital role in your website’s success. Links, along with high-quality content, are two of the main ranking factors for SEO.

Backlinks are still a crucial determinant of how search engines crawl and rank your site and pages, allows to generate referral traffic and increase the authenticity of your website.

The number of relevant backlinks you have tells search engines that your site or page is a quality resource worth citing and therefore plays a determining role in your site’s visibility and ranking.

Backlinks from authoritative sites will make your site more recognizable, which will help Google and other search engines to index your content.

In this article, we are going to look at some of the best backlink building tactics. Keep reading to learn more about the importance of this essential part of SEO, which is building backlinks to your site.

What is a backlink?

Before learning how to get a backlink from other sites, it is essential to understand what a backlink really is. Backlinks are links created when a website refers to yours. In other words, a website adds a link in its content that refers the user to your site or to a specific page on your site.

Other names for backlinks are inbound links or backlinks. The more backlinks you have and the more diverse they are, the better your site will rank, especially if your backlink comes from domain authority. The more your backlink comes from authoritative sites the better.
Especially it’s not a good idea to buy a lot of low-quality backlinks. Ideally, your backlinks should come from many different types of websites, from forums and blogs to directories and industry-specific websites.

12 Best Ways to Get Backlinks

Here are some of the best ways to help you get backlinks to your site.

1. Ask for backlinks

Outreach is the most common way to build backlinks, which consists of contacting other websites and asking them to include a link to your site in a piece of content. This allows you to control who links to your site and speed up the process of getting those backlinks.

Email is usually the most used method to contact other companies and share your great content with other industry professionals and show them how it can bring value to their audience. Backlink building doesn’t happen overnight and if you don’t do something to speed up the process yourself, you may never get as many backlinks as you’d like.

But be careful and make sure that the backlink comes from a website relevant to your niche.
Otherwise, it won’t have much impact and could even be harmful.

2. Offer Testimonials and Reviews

Testimonials and reviews are a simple and effective way to create quality backlinks, improve the authority and visibility of your website which directs traffic from that brand’s site to your site. Many companies make sure to have a dedicated testimonial section to showcase their customers’ experiences.

You can develop business-to-business relationships through testimonials and reviews on your own blog, follow the company and engage with them on social media. This gives you new opportunities for blacklining.

When you write a positive testimonial on a brand’s site as a customer, not only does it add credibility to that site, but you can also get a backlink from that brand’s site to promote your site and expand your potential customer list.

A company, having seen your enthusiasm for its product or service, may even consider collaborating in the future and trusting your company to provide authentic and valuable insight. The backlink will drive the traffic from this brand’s website towards your site. So, it’s again a win-win situation for both platforms.

You also have the option to share a review on your own site, in the form of a blog post, or use a review site, but make sure you include your Business name and website in your profile. You can even use an excerpt from your content as the official testimonial.
When submitting your review, to allow for a backlink to your site, be sure to include your company name and website and include a link to the article.

Consider including keywords and phrases that are close to your company name in your evaluation to increase your company’s relevance to these keywords in search engine searches and increase your brand’s visibility online.

So not only has your brand name been indexed in Google, but you even have a link on their site!

3. Use Social Media Backlinks

An active social media presence has a significant impact on your brand’s search engine results pages (SERPs). When you focus on promoting your brand, social media backlinks are very handy link-building tools. By building your brand’s social media profile, you can expand your brand’s community of loyal members and leverage your loyal traffic to build brand awareness.

4. Start a Blog

Creating quality content will bring you many natural backlinks. This is the best way to ensure that you can get quality backlinks.
To do this you need to keep your site alive and keep writing relevant, useful, and well-structured content on a regular basis while focusing on your customers’ needs to gain authority.

If your content is not of high value, Google, whose primary goal is to provide a good user experience by displaying relevant search results, does not prioritize your content and no one sees your great content in the first place, so no links develop.

It is obvious that creating attractive and high-quality content will allow you to be ranked higher in the SERPs. This way, users will find you easily and when they see that your content is rich, they will link to your site.

5. Register Your Site in Reputable Directories

A directory is a website that allows you to submit your site’s URL to build backlinks. Directory backlinks should be among the first links you build for your site Listing your business in these directories makes it easier for your business to be indexed in the major search engines and helps people find you online.

When requesting a backlink, consider that the higher the domain authority of a website, the more desirable the backlink is for your site, and the more weight it carries. Search engines will consider your site credible if authoritative sites link to it. Be sure to keep these qualities in mind as you begin your quest for backlinks.

However, there are many online directories that do not provide any real value to Internet users and Google has excluded them from its search results. Be sure about the authenticity of a directory before using it so that your website is not penalized by Google.

6. Write Quality Guest Posts

Guest posting is a great way to create and expand your backlink and therefore increase the visibility of your website on someone else’s blog by placing your website link there. if the blog owner allows it, you can place your links in the body of the text or in the “About the Author” section and, to show your reciprocity, you can include a link from that person’s site in your blog to increase its visibility as well.

They should recognize you as a professional on the topic of the current debate and the articles you write as a guest should not be explicitly intended to promote yourself. Make sure the site you are writing a guest post for is relevant to your field. To find a relevant site, you can see where your competitors are publishing guest posts.

To do this, you can use Google to perform an advanced search using an author’s name, the phrase “guest post” and the competitor’s website URL. You can also perform a reverse image search using Google Chrome to find posts with the author’s photo. To better understand the link building process it is best to be familiar with some basic link building concepts:

• Do-follow: Any link, by default, is a do-follow link. They allow search engines to discover you.
• No-follow: A do-follow link can be manually changed to a no-follow link. In this case, they do not contribute to improving the ranking of your page because they show the search engine that your site is not reliable and “do not visit this site”.
  For this reason, it is best to avoid sharing your valuable content with these sites which will limit your backlinks.
•  Hyperlink: The link you insert on certain target words is known as a hyperlink. The hyperlink will take your visitors e to a relevant page of your company. It can be your own blog post, a service page, or another page.
•  Anchor text: Anchor text is the clickable text that is linked to your actual link. The best anchor text usually uses the most relevant keywords for that link.
  The most common format for anchor text is blue underlined text, which contrasts with the plain background of other words.

keep in mind that internal links prove to be more helpful because they have a higher click-through rate as users read the blog, rather than once the information has been received.

7- Discover the Common Competitor Backlinks

Discovering the common backlinks of competitors is one of the easiest and best link building. Before you start looking for backlink opportunities, you need to identify your competitors. Your competitors are generally those who compete with your site as a whole and those who compete with you on a specific page or keyword level.

Entire Site Competitors
Sites that compete with your website as a whole compete against you across many pages and search terms. To find these competitors, you can search for competing domains by keywords that these sites have in common with yours.

Specific Page or Keyword Competitors

While these sites compete for specific keywords or research topics and may or may not belong to the same niche as your website.
To find these competitors, choose one of your posts and search for the main keyword. You can check which sites are performing for that keyword.

To find competitors’ backlinks, search the URL of their website with a backlink checker tool to discover the authority of their site.
Then take a look at their inbound links to find which pages are the most popular on your competitor’s site.

• Find the most popular messages to understand why they are so often linked.
• Find out which domains share the most backlinks with your competitors and whether these sites fit your niche or industry.
•  Create superior content to replicate your competitor’s links.

Whit Common Backlinks Tool (CBLT) you can enter up to ten names of your competitors and generate a report that shows your common backlinks with your competitors and in particular the backlinks that your competitors have and you do not.
This tool will also show your competitors’ link sources and the techniques they use to acquire these links.

By discovering the common backlinks used by your competitors, you can gain insight into their link-building strategies and increase your website traffic as they do.

Once you discover your competitors’ link-building strategies and their common backlinks, you can use the same or similar approach to stay ahead of your competition.

8. Acquire Indirect Backlinks From Competitors

Your competitors have many backlinks in common which are authoritative websites in your field and you can acquire indirect backlinks from your competitors! You ask how?

When you get a backlink from trusted sites in your industry, your competitors indirectly link to you and you become a part of the link building chain. Sounds pretty easy, right?

9. Recover Your Dead Backlinks

Broken links and 404 pages are useless for search engine robots. It is, therefore, necessary to correct all 404 pages so that they are better referenced by search engines. The easy way to find all 404 pages and fix them is to use the Google search console.

Depending on the size of your blog, this can be a long process, but in the long run, it will be useful for your readers and especially for the search engine. To find a list of all 404 pages, log into your Google Search Console account and click on Crawl errors under diagnostics.

Then click on Not found, and you will see a list of all the links that resulted in the 404 error. Click on any URL to find all the pages where the broken link is linked and edit those links manually then let Google recrawl your blog. You can also use the Broken link checker plugin to find all broken links on your WordPress blog.

If you see links from an external domain that are broken, you can set up a 301 redirection on your blog to redirect that link to the original link using the redirection WordPress plugin.

10. Convert Your Brand “Mentions” into Backlinks

One of the easiest ways to get new backlinks is to approach someone who has already written something about you. If they have mentioned your brand or product, without linking to your website, it is usually enough to contact the website owner and ask them to convert that mention into a backlink.

To find that unlinked mention of your brand or product you can use SEMrush tools.

11- High-quality Infographics, Case Studies, and Lists 

Infographics, case studies, and lists are very engaging content that many people find extremely useful and are a proven way to get backlinks. In fact, our brain is tuned to love lists and facts and 65% of the population are visual learners.

Great infographics with useful statistics and data visualizations encourage people to share your infographic with others. If you create a case study, list, or infographic that provides readers with new, relevant, useful, or inspiring information, you’ll increase your chances of getting a backlink from popular bloggers and major news outlets.

12. Newsletter Subscriptions 

The newsletter, if used correctly, will increase the attention and awareness of your readers or customers and, therefore, the likelihood that they will share it, which will lead to an increase in your traffic and backlinks.

To get the most out of your newsletter try to include an effective call to action button in your newsletter, e.g. offering them to sign up to download a white paper or an eBook, etc.

Conclusion

Backlink building, in addition to providing visitors to discover your business, is actually an indicator to search engines that you are a reliable source, so they can really influence your SEO ranking for the better.

Getting these backlink tips to work to your advantage, can help elevate your SEO strategy to great heights. It can improve your rankings while increasing your visibility on the web.

Although it is not easy to build links, you can start using these SEO techniques without considerable effort or expense. However, you also need to be careful with spam links, make sure you find them, and disavow all spam links so that you are not penalized and they do not have a negative impact on your backlink profile.