One of the main concerns of most affiliate marketers is to promote affiliate links in a way that stands out in a multitude of content, draws attention to their audience’s objectives, and briefly sells the product’s benefits. Affiliate marketing is a way for a website to generate revenue by encouraging Internet users to click on links to visit and purchase the goods and services of other companies.

 Affiliate links are unique URLs that track affiliate performance and traffic directly from them. If someone buys something through an affiliate link, the link holder receives a percentage of the profits.

 For your affiliate site, you need to select the products you want to sell or promote carefully, then ensure that your affiliate site grows and isn’t penalized by affiliate links by adding value to your content level. Poorly used affiliate links can be detrimental to SEO.

 Too many affiliate links on the same page can give visitors the impression that the site owner wants them to spend money, leading to Google penalizing the website, thus damaging SEO.

This article reviews the 17 best ways to promote your affiliate links.

Learn more:

How to Get Started in Affiliate Marketing Step by Step

 How Do Affiliate Links Work?

 An affiliate link is a unique referral link given to you by a brand or company.  Your affiliate link allows you to track all the referrals you send and pays you a commission for every successful sale. You share an affiliate link on your website, blog, or in a social media post.

 When a customer clicks on your affiliate link, they’ll be redirected to the advertiser’s website, identified and referenced by you, thanks to a cookie. When the customer makes a purchase, you get paid by the affiliate network. An affiliate link may look like a complicated piece of code to the casual observer. Still, it’s made up of a few key elements, such as the Affiliate Tracking Domain, Affiliate ID, and Merchant ID, which allow you to be credited for your referrals.

 An affiliate tracking domain is a domain set up by the affiliate network that transmits your user to the brand or advertiser.

 – Affiliate ID identifies you as the affiliate sending the referral.

 – Merchant / Advertiser ID Identifies the merchant receiving the referral.

 Each affiliate link will look slightly different. But most will combine these elements into a unique link you can use on your website, social media, and email list. Now that you’ve got an idea of how affiliate links work let’s move on to the next step, promoting affiliate links on your blog or website.

17 Best Ways to Promote & Share Your Affiliate Links

 1. Build A Website

 A website is the best way to develop your brand or business online. Your website gives you an excellent platform to address your audience, establish authority, and tackle common issues. And once you’ve created your site, you need to start creating content so that your site ranks well on Google to ensure you gain free traffic to your affiliate links. You can incorporate your affiliate links into each article and link to some of your products in a way that isn’t sales.

 2. Blog Posts and Product Reviews for Affiliates’ Promotions

One of the most popular types of content for affiliate marketing is blog posts and product reviews, which bring great SEO value to your site. The idea is that anyone reading your blog posts or product reviews is seconds away from buying. Blogs are still a prime source of traffic for affiliate marketers, generating 64.48% of total traffic.

 Get started by creating content on the subject in which you’re an expert, product reviews with high conversion potential, and relevance to your audience. Eventually, your visitors will trust the free advice you’ve given them and click on your affiliate link to buy what you suggest to improve their lives.

 Please make use of affiliate links early and often without overdoing them. Ensure that links to the products you sell are visible and easy to locate for visitors to your site. Use anchor text that generates interest in the link content to promote affiliate links.

Learn more:

How To Do Affiliate Marketing With Blogs

 3. Online Courses

 Whether it’s digital marketing, online sales, computer languages, graphic design, etc., online courses are a great resource for learning in-depth details about a specific niche. Creating email courses is one of the best ways to build an email list.

 It’s the perfect place to place your affiliate link throughout the course on specific topics related to your offering. Email training is a sequence of emails distributed over a given period to teach subscribers how to accomplish something. Including a form on your website enables you to collect subscribers and generate affiliate income. Of course, it’s important not to spam your users with irrelevant content that doesn’t interest them, as they’ll unsubscribe if you do.

 Offering affiliate links as part of an email training course provides subscribers the tools they need to achieve their goals. Send out a newsletter with your affiliate links, or periodically promote and highlight special offers. The same can be done with any email course, as long as the subject is relevant to your blog’s or website’s niche.

 4. Blog Post Comments

 Replying to readers’ comments on your blog posts you can slip your affiliate link into the reply if it’s relevant. Ensure you put the user first and only share your affiliate link if it benefits them. Alternatively, you can reply to comments from other popular blogs in your niche, but you need to be careful not to come across as spam, or your comment may be deleted.

 5. Landing Page

 Landing pages are a great way to collect leads and explain your affiliate offer in more detail before allowing customers to access it. An effective landing page lets the prospect focus on a single call to action, namely your affiliate offers. Link to your landing page on your website, blog, ads, emails, or just about anywhere.

Learn more:

Landing Page: 10 essential elements that make it convert

 6. Resources Pages

 The resource pages are pages on your website where you collect all the tools you use regularly. It could include your favorite services, brands, or anything else you’d like to refer to regularly. You can include an affiliate link for each resource. It’s even better to offer a discount code to encourage purchases. Since the blogger uses each resource, they can share their personal experience alongside each recommendation.

 While resource pages sometimes get a little organic traffic, they’re very effective when you promote them regularly via email.

 7. Ebook

 EBooks are like long-form blog posts that are gorgeously designed and contain valuable, in-depth content about a specific niche.  For this reason, ebooks are the perfect place to include your affiliate link and explain to the user exactly why they should have this product or service in their life.

As this content takes a lot of time to create and is extremely valuable to the right user, you can either require the user to fill in a form to access it or sell it for a price on your website or on sites like Amazon.

 8. Contest

 Running a contest is a great way to generate brand awareness and get your users to engage with your website. Once again, the options are endless, and you can be as creative as you like. Consider running a social sharing contest, a photo/video submission contest, or a prize draw. Linking your affiliate link to the contest makes it easy to entice your subscribers to buy what your affiliate link leads to or share it with their network to generate more traffic.

 9. PPC Ads

Advertising on social media can help raise your site’s organic traffic conversion rate. Cost-per-click and commission-based retargeting ads are a great way to get visitors who find you on Google to return to your site.

 The downside is that when affiliates retarget visitors, the price they pay increases and not all affiliate programs allow PPC ads. So it’s best to look for affiliate programs where you’re always credited if the customer arrives via retargeting campaigns after your cookie has been set.

 6. Sharing Affiliate Links with Your Email List

 Email converts better than any other marketing channel, and when integrated with urgencies, such as time-limited offers and transactions, it can prove to be a highly effective strategy. Every time your favorite brand holds a seasonal sale or offers affiliate discount codes, you can share these timely offers by email.

 To prevent building an audience only interested in great deals, you need to email your list regularly, not just when you want to promote a product.

Learn more:

How to Start an Affiliate Email Marketing Campaign in 8 Steps?

10. Online Events

Online events have grown in popularity mainly due to the low cost of launching them. It’s a great way to attract into your funnel thousands of prospects who wouldn’t normally be able to attend an in-person event. And all your participants need is a computer and a solid Internet connection, and they’re in business.

 Let attendees know about the affiliate offer, and place a link in the chat box to facilitate sign-ups and answer any questions customers may have. Because you’re creating a one-to-one relationship with your audience, it’s much easier to sell them something than with an advertising or emailing campaign, which has nothing human about it.

 11. Podcasting

 Podcasting can significantly increase your brand’s visibility if you build an audience in a unique and as-yet-untapped niche. Launching a podcast is easy – you only need a quality microphone, audio editing software, and a computer. You can mention your affiliate offer in your podcasts and tell listeners where they can get more information about it. Should you have a guest with an interesting product or offer, you can also create an affiliate link with them.  As with blog posts, you need to indicate the affiliation before the link on the page.

 12. Affiliate Links On Pinterest

Pinterest is conventionally categorized as social media but more like a search engine. Many websites and blogs use it as their main method of gaining traffic. For affiliate marketing success on Pinterest, you’ll need to use it to build an email list and create content specifically designed to rank on Pinterest. Pinterest’s real power is building an audience that will click from the platform on your affiliate links and buy from you in the future.

 Using a tool like Canva, you can create high-quality pins and images and easily organize your boards into categories on Pinterest. Ensure you write detailed descriptions for each image and include your affiliate link on ideas relevant to your offer.

Learn more:

How to Start Affiliate Marketing On Pinterest?

 13. Affiliate Links On YouTube

 One of the most popular places to watch product reviews is YouTube, where consumers can see the product being reviewed.  Prospects flock to YouTube for product reviews, how-to guides, and general advice on products and services. Plus, YouTube ranking competition is often lower than for purchase intent keywords on Google. To get results, include your affiliate link in the description of your videos and mention it in your videos.

 Creating YouTube videos that you can embed in your blog posts can improve time spent on the page and ensure that more people see your affiliate links.

 14. Affiliate Links On Facebook

 Using Facebook can help you promote affiliate links, generate engagement and establish your authority within your niche. Setting up a Facebook business page for your site gives your business extra credibility and also lets you offer several options for people to click through to your website and gain free traffic.

A Facebook business page is the perfect place to share updates about your business, upload new photos/videos, answer questions from users, and, of course, share your affiliate link. When you’ve created your Facebook page, you can participate in Facebook groups related to your business. You can also create your own Facebook group where like-minded people can join, discuss and become part of your community.

 15. Affiliate Links On Instagram

 Instagram has emerged as one of the most popular social networks. Affiliate link promotion on Instagram is one of the rare places that can work at a similar level to organic traffic, provided you’ve selected the right audience. Because the platform only allows one “link in bio,” it’s essential to have a mobile-optimized affiliate landing page on Instagram that can be a portal to all the products you’ve been promoting recently.

 16. Affiliate Links Twitter

 For short content, Twitter is the preferred place to place your affiliate link. However, as you can’t describe your affiliate offer in detail due to Twitter’s character limit, it may be worth directing prospects to a landing page for more information.

Conclusion

 All of these ways will be effective to some degree. Try these ways of promoting your affiliate links and monitor the results to see what works for your site and your audience. Please note that the best way to promote affiliate links is by offering quality content while developing your online presence rather than giving your site visitors the impression that they’re addressing a salesperson.