Using the best rank tracking software will help you check your keyword rankings in the search engine results (SERPs) and show you progress over time while giving you real-time information. For website owners, Google’s ranking results for target keywords are critical to knowing if their SEO efforts are paying off. 

 According to recent research, 67.6% of all clicks are directed to the top five organic search results in Google SERPs (search engine results pages). And the best way to keep track of your keyword rankings in Google and other search engines is to use a keyword tracking tool without manually scrolling through hundreds of search results and pages.

 Rank tracking software collects data from Google and other search engines, allowing you to monitor the ranking of any of your domains, subdomains, or URLs for the keywords you want to track.  Rank tracking software is one of the essential SEO tools you can invest in.

 But with so many rank tracking software on the market, finding the right rank tracking software to use with your website can take time and effort. 

 In this post, we’ve compiled a list of the 18 best rank tracking tools in detail, breaking down their key features to help you find the software that offers the functionality you need.

Read More:80 Best Free SEO Tools

What is Rank Tracking?

 Rank tracking is checking the organic positions of keywords over time for which your site is ranked in search engine results pages (SERPs). Knowing your site’s position in the SERPs can help you write an article that will rank well in Google.

 Ranking tracking involves checking the organic positions of the keywords for which your site is ranked in the search engine results pages (SERPs).You will be able to analyze the progression of your keywords and SERPs and their impact on your site’s organic traffic.

 You can also rank for the keywords your competitors are ranking for to get an idea of their activity. Tracking rankings is an essential part of SEO and one of the most important key performance indicators in the optimization process. 

What Is a Rank Tracking Software?

A rank tracking software is an SEO software that automates checking the position of your keywords in the SERPs (Search Engine Results Pages). Since our search engine results pages (SERPs) are customized through machine learning, simply searching for your keywords on your computer will not give you an accurate picture of your actual ranking.

 Even opening incognito browsers doesn’t solve this problem, as it is still tied to your IP address, which has attached a detailed history of your search preferences, locations, and more. Rank tracking software helps you with keyword research to optimize the on-page SEO performance of a website. 

 In addition, it provides essential keyword data and metrics, including keyword position, search volume, traffic, and more, on SERPs of search engines like Google, Bing, Baidu, Yahoo, etc. Then it compiles this information into instant ranking reports for desktop and mobile. 

 Rank tracking software can also track competing sites and provide information on any keywords they use to improve their rankings. Thus, rank tracking software helps small and large businesses track their website performance for those specific keywords.

 18 Best Rank Tracking Software

1.   SEMrush

SEMrush is a popular all-in-one SEO platform with an excellent search engine rank tracking tool. This platform provides you with all the tools you need, such as a good keyword analysis tool, backlink checker, website auditing feature, on-page analysis tool, and rank tracking tool to help your SEO efforts. 

 It also provides you with content information, backlinks, and links to your competitors’ backlinks. This way, you can create an easy SEO workflow to help you grow your business without jumping from one tool to another. You can enter your website URL or individual blog post URL, and it will show you the keywords you are currently ranking for. 

 You can then click on any resulting keyword to check keyword competition and other details. It collects data from Google and Bing and monitors the rankings of any domain, URL, or subdomain for the tracked keywords based on daily changes in organic ranking positions.

 You can use the ranking tracker to spot and correct keyword cannibalization. SEMrush has divided the ranking tracking functionality into three tools Position Tracking, Sensor, and Ranks.  This simple three-step process helps SEMrush solve the usual complexities of tracking rankings by tracking positions, checking volatility, and showing you rankings when necessary.

 The data helps you track your website’s position locally, nationally, on mobile, or on desktop. Add your domain name in the URL field, and SEMrush will show you all the keywords you currently rank for.

 In addition, you can filter the data using any of its 16 SERP features to see which keywords trigger which features and whether your domain ranks on the particular search engine. SEMrush’s “Intent” feature tells you if the search intent for the ranked keyword is informative, commercial, etc.

 You will receive a historical ranking of your site’s keywords over time, which will help you track your progress.  You can aggregate these rankings to see which keywords place you in the top 3, top 10, or top 100. SEMrush highlights pages ranked in areas other than general searches, for example, in “featured snippets.”  If any of your site’s rankings change significantly, SEMrush will send you alerts. You can then determine if you want to change your content.

SEMrush also helps you determine your actual competition in organic search. Switch to the Competitor Discovery tab and find all the domains that rank for your target keywords with the best organic visibility or paid traffic. If you want to track the performance of your competitors, you can add up to 10 sites to follow. 

In addition to the rank tracking software, it comes with many other tools to help you with all aspects of your digital marketing operations.  There are tools to help with keyword research, on-page SEO auditing, competitive analysis, content marketing, local SEO, social media management, link building, content creation and optimization, PPC, and website monetization…  It’s a bit more expensive than other options, but if you have the budget, there’s no better choice.

 Key features:  

Ranking tracking

 The rank tracking tool allows you to track search queries on Google and other search engines, with daily updates included in all plans. SEM rush contains a position tracker to check search rankings over time. Ranking tracking includes average position, visibility, the share of voice, ranking distribution, and competitor ranking. Watch ranking changes in real-time.

 Local Ranking Tracking

 Track keywords for multiple locations, devices, and languages. You can also see your company’s presence in the local pack.

 Track competitor rankings

 Discover the top competitor sites for your target keywords. Compare your rankings with those of your competitors. View the position changes of competitor sites side by side. That way, you can understand the ranking landscape and discover new targeting opportunities.

 Keyword Metrics

 The ranking tracker makes it easy to see essential keyword metrics at a glance. View search volumes, SERP features like snippets and videos, search intent, and algorithm updates. The SEMrush Sensor tool has shared keyword volatility over the past few months.

 – Keyword research among billions of keywords

 – A massive database of keywords across all industries and offers instant recommendations to improve your SEO.

 All-in-one SEO toolkit

In addition to the ranking tool features, you also get tools for site audits, content marketing, market research, a suite of tools for social media, advertising, local SEO, and more. Competitive metrics such as backlinks, Google ads, top keywords, etc.

 Competitive Research Toolkit

helps you discover keyword and backlink gaps in your competitors’ strategies to leverage them for your SEO success. Find and research top-performing sites and use this information to improve your rankings while incorporating regional factors.

 Global Ranking Reports

 – Locate new opportunities based on past Google and competitor results.

 – View a comparison of your business and the keywords tracked for the competition.

 – Understand your overall search engine visibility and estimated traffic.

 – Graphs show the number of your keywords ranked in the top 3, 10, and 20.

 – Alerts for critical position changes.

 Additional Features

 SEMrush offers all the features you may need to tag, sort, and filter keyword rankings.

 – SEMrush sends you emails and browser notifications after keyword ranking fluctuations.

 – You can view tips on how to improve your rankings.

 Pros and cons

 Pros 

 -Complete digital marketing toolkit 

 – Attractive interface for tracking keyword positions

 -Accurate and reliable data 

 -Daily updates of Google ranking data are provided in all plans.

 – One of the largest keyword research databases

 – Flexible report builder with many widget options

 – Ability to match keywords to SERP characteristics

 -Enterprise-level features 

 Cons

 – Higher entry price than other tools

 – Only offers Google and Baidu ranking tracking

 – Large learning curve

 – Limited number of keywords and projects to track

Pricing: 

 SEMrush offers a free trial version to test the software and see if it’s right for your business. SEMrush offers three main plans and yearly options to save up to 17%.

 Premium plan prices are as follows:

 Pro Plan: $119.95/month (or $99.95/month billed annually).

 – Five projects

 – Track 500 keywords with daily updates

 – Up to 3,000 reports per day

 – Keyword, domain, and backlink analysis

 – Sharing of PDF templates

 – 5 scheduled PDF reports

 Guru Plan: $229.95/month

 – Pro” features +

 – 15 projects

 – Track 1,500 keywords with daily updates

 – Up to 5,000 reports per day

 – Historical data

 – Google Data Studio integration

 – Content marketing platform

 – 20 scheduled PDF reports

 Business plan: $449.95/month

 – Guru” + Features

 – 5,000 keyword tracking with daily updates

 – Up to 10,000 reports per day

 – 40 projects

 – Share of voice measurement

 – API Access

 – 50 scheduled PDF reports

 You can cancel, downgrade or upgrade your subscription plan at any time. 

2. SE Ranking 

SE Ranking is one of the best low-cost all-in-one SEO platforms with an accurate rank tracking tool. As for the keyword rank tracking tool itself, it allows you to track results from Google, Yahoo, Bing, and YouTube. You can specify the country, city, or zip code from which you want to see results. And you can track users on desktop or mobile devices.

 In addition to Google search results, SE Ranking looks at Google Maps results and Google Ads rankings. It can even go as far as checking your performance for SERP features like snippets and videos. With SE Ranking, you will get 100% accurate real-time keyword rankings of your site in major search engines based on country, city, and region.

 With SE Ranking, not only can you see your site’s ranking for various keywords, but you can also learn about upcoming trends. SE Ranking will try to determine how your keywords will perform shortly based on the directions it measures. In addition, the software offers a range of tools to help monitor SEO rankings. 

 SE Ranking also offers an excellent keyword research tool that allows you to measure the search volume for various keywords.  You will find out the best way to go about your SEO campaigns. You will also have access to a website audit tool, page checker, backlink tool, keyword research, and other features that will help you improve your overall SEO performance.

 SE Ranking can also check site performance for SERP features. You can add up to five competitors, compare ranking results and see how your site performs on Google, Bing, Baidu, Yahoo, etc. Even if you don’t know your competitors, the platform will give you an idea by previewing the top search results.

 With incredibly flexible pricing, SE Ranking is one of the cheapest rank tracking tools on the market that can fit any project and budget. SE Ranking works on a fixed price plan that provides you with several “credits” that you can spend on tasks such as refreshing ranking data. SE Ranking offers a lot of flexibility in plan options and pricing. For example, choosing 3-day or weekly ranking updates instead of daily reduces the Plan’s cost.

Likewise, the number of keywords you choose to track impacts the cost of a plan. More extended subscription periods also increase savings. You can have up to 10 plans and track 250 keywords with access to most tools for only $23.52/month.

 It’s a great deal for small business owners while being scalable for larger companies and agencies.

 Key features:

 All-in-one SEO software

 The SE Ranking platform has all the tools needed for marketing, SEO analysis, and keyword optimization for better rankings.

 Keyword Ranking Tracking

 Track rankings for desktop or mobile on major search engines from Google, Bing, Yahoo, YouTube, and Google Maps. Track rankings for search locations of your choice at the country, city, or zip code level.

 Track competitor rankings

  You can use it to find out what ads and keywords competitors are using in their paid and organic search campaigns.  SE Ranking allows you to add up to five competitors and get detailed reports on how their rankings compare to yours.  This feature can help you determine the strengths and weaknesses of each site.

 Keyword Organization

 SE Ranking offers excellent keyword filtering, tagging, and ranking capabilities. You can easily zoom in on the most important keywords and the fluctuations in their ranking.

 Keyword Metrics

 View all essential keyword metrics for SEO campaigns. See keyword search volumes, monthly traffic potential, and track position history. Identify unique SERP characteristics and search visibility metrics to understand SEO performance better.

 SERP tracking

 With the SERP Tracker, you can get an overview of the top 100 search results for a keyword and gain insight into what you can change to improve.

 In-depth website audit

 Get your website into the top 10 Google search results with the website audit tool that suggests solutions for on and off-page issues.

 Additional Features

 Integration with Google Analytics and Search Console to get more information about search volume, traffic sources, number of search results, etc.

 – Alerts on-site changes

 – Keyword suggestion and grouping

 – White-label reports

 – Backlink monitoring

 – Access to APIs and scripts for experts

 -SE Ranker’s white labeling feature allows you to brand your reports and present yourself as a respected and trusted marketer. 

 – Collaborative use to share reports with clients or work with teammates.

 -The software is also designed for collaborative use, which means you can create sub-accounts with different levels of access to projects and data.

 – SEO reporting tool

 – Social media management

 – B2B features make the SEO journey smooth and enjoyable.

 – View rankings by city, country, or zip code.

 Pros and Cons

 Pros

 – Accurate SEO rank tracking tool

 – Tracks multiple major search engines

 – Excellent keyword organization options

 – Flexible subscription plans

 – Unlimited number of keywords and projects

 – Daily ranking updates

 – Easy-to-use report builder

 – Solid competitive research tools

 Cons

 – The options available can be overwhelming

 – User interface sometimes takes time to get used to 

 – Only the highest Plan has API access

 Pricing: 

 Like most other rank tracking tools, SE Ranking offers a free trial before committing to a premium plan.  You can opt for a one, three, six, nine-month, or one-year Plan and choose the frequency of ranking checks required.

 On SE Ranking premium plans, you can check your rankings daily, every three days (20% off), or weekly (40% off).  You can also get additional discounts from SE Ranking by paying quarterly or annually and adjusting keyword refresh rates. With that said, here is the breakdown of SE Ranking’s pricing plans:

 Essential Plan: $39/month

 – 250 – 750 Keywords

 – Performance tracking for up to ten websites

 – Ten websites

 – Website audit for 40,000 pages

 – Tracking of 6,000 backlinks

 – Competitive and keyword research

 – Flexible SEO reporting

 – Social media analysis and management

 – Marketing Plan

 – On-page audit for 150 pages

 – 250-750 keywords to track

 – 10 projects

 – 5 competitors per project

 – 100 search reports per day with 1000 results per report

 – Marketing Plan

 – Flexible SEO reports

 – Social media management and analysis

 – 1 user seat

 Pro Plan: $89/month

 – Essential” features +

 – 1,000 to 1,750 keywords

 – Performance monitoring of an unlimited number of websites

 – 10 competitors per project

 – Website auditing for 250,000 pages

 – Check 30,000 backlinks

 – Backlink checks for 100 domains per day

 – Three user seats 

 – White label features

 – 5,000 search reports per day with 50,000 results per report

 – Historical keyword and domain data (previous three months)

 – Organic SERP history (previous three months)

 – Keyword database expansion for 10,000 terms

 – Page change tracking for 100 pages

 – White-label reporting options

 – 3 user seats

 Business plan: $189/month

 – Pro” features 

 – 2,500 to 20,000 keywords 

 – Performance monitoring of an unlimited number of websites

 – Website audit for 700,000 pages

 – Monitoring of 90,000 backlinks

 – Backlink audit for standard domains/day

 – On-page audit for 750 pages

 – Organic SERP history (every month available)

 – Page change monitoring for 250 pages

 – Keyword database expansion for 25,000 terms

 – Ten user seats

 – API Access

 The software also offers a pricing plan calculator to help you decide which plan to choose, and they offer a 14-day free trial.

3. Ahrefs

Ahrefs is an all-in-one SEO software with robust SERP tracking features combined with state-of-the-art SEO tools. Its Rank Tracker is an intuitive SEO toolkit that tracks Google rankings and lets you learn about your keywords’ average traffic and position, search visibility, and distribution metrics.

 Ahrefs automatically detects which keywords your website is ranked for, and you can specify the ranking by country. With Ahrefs, you can start tracking your website’s ranking and your competitors’. It will give you alerts whenever your rankings undergo a significant change up or down.

 The data presented to you include the obvious such as your site’s ranking in search results, the SERP features you are ranked for, keyword difficulty, search volume, and your current position history for your keywords. And it’s all visualized in beautiful graphs, with information about how your rankings have changed over time.

 But the frequency of rank tracking is only updated every three days unless you upgrade to Rank Tracker Pro, regardless of your pricing plan. There is an additional cost for this feature. You can also monitor keywords by grouping them by tags. This tool sends you emails, informing you of the most critical changes in your keyword rankings and providing a sample of lost and gained SERP features.

 Other tools include a site explorer for searching competing websites and backlinks, an in-depth keyword research tool, and a website audit tool.  Ahrefs is also known for its incredible backlink database; its rank tracker is solid.  You can also add tracking metrics to keywords, such as CPC, return rate, estimated search volume, etc.

 Key features:

 – Rank tracking: monitor how your keywords rank against your competitors over time.

 – Advanced keyword analysis

 – Ranking tracking for mobile and desktop

 – Ability to automate email campaigns for ranking tracking

 In addition, you can seamlessly monitor up to five competitors and compare their rankings with yours.

 This tool supports weekly and monthly email notification reports.

 Ranking Tracking

 Ahrefs allows you to track desktop or mobile rankings for your defined Google locations.

 The ranking tracker has a user-friendly interface to track the progress of keyword rankings.

 Other ranking tracking features include:

• Organizing.
• Sorting and filtering keywords by tags and pages.
• The ability to see a page’s total ranking in a single view.

 – View ranking updates for desktop and mobile devices.

 – Track Google rankings in over 170 countries.

 – The tracker offers easily understandable graphs to check average position, traffic, distribution, and visibility.

 Keyword overview

 Compare competitor rankings, view search volumes, see potential keyword click-through estimates, and set monthly or weekly email notifications.

 SERP features

 – Keep track of your SERP features, such as image packs, featured snippets, and top ads. In addition to the usual metrics, Ahrefs allows you to match your keywords to 13 types of SERP features. You can also get an overview of metrics such as ranking progression, CPC, return rate, and estimated search volume. You can use the filtering tools to instantly see which keywords have recently gained or lost SERP features.

 Additional features

 The interface also gives you quick access to keyword ranking history and an overview of top search results for each search term tracking.

 – A direct comparison tool allows you to analyze search traffic and ranking progress against the competition.

 – See how much market share you control for each keyword. That’s called “share of voice.”

 – It comes with a full suite of SEO products, not just ranking tracking. 

 – Site Explorer – Paid and organic traffic statistics and backlink audits.

 – Site Audits – Look “under the hood” of any site and discover its performance.

 Content Explorer 

Dive into the performance of your content and identify areas for improvement.

 Pros and cons 

Pros

 – Ability to match keywords to SERP characteristics

 – Customer support

 Cons

 – Limited number of keywords

 – No free trial

 – Limited update frequency

 A possible drawback of this ranking checker solution is the limitation of the number of keywords you can track and the update frequency. Indeed, you can track up to 10,000 keywords with updates every three days.

 Pricing:

  Ahrefs offers four main plans.  You can subscribe monthly or yearly to get a discount equivalent to two free months

 Lite Rank Tracker Plan: $99/month

 – Unlimited Rank Tracker reports

 – 750 keywords tracked (additional keywords cost $50/month per 500)

 – Weekly ranking update frequency (additional $100/month for daily updates)

 Standard Plan: $199/month

 – Unlimited reporting

 – 2,000 tracked keywords (additional cost of $50/month per 500)

 – Weekly update frequency (additional $150/month for daily updates)

 Advanced Plan: $399/month

 – Unlimited reporting

 – 5,000 tracked keywords (additional $50/month per 500)

 – Weekly update frequency (additional $200/month for daily updates)

 Enterprise Plan: $999/month

 – Unlimited reporting

 – 10,000 tracked keywords (additional $50/month per 500)

 – Weekly update frequency (additional $250/month for daily updates).

 -It allows five users and provides updates every three days.

 Ahrefs is not the most affordable rank tracking tool if you are looking for daily updates. However, it is a powerful rank tracking tool if you already use Ahrefs for competitive and keyword research and want to keep things under one roof. Ahrefs offers a free account with limited access to its Site Explorer and Site Audit tools.

 Start with a 7-day free trial, depending on how many users, projects, keywords, crawl credits, etc., you want.

4.Wincher Rank Tracker 

Wincher is a powerful and affordable feature-rich rank tracker that updates your keyword rankings, keyword research, SEO site auditing, and competition analysis daily. Wincher has an easy-to-read dashboard that gives you a quick overview of all the websites and keywords you track.

You’ll see all the keywords you’re ranking for, their position in the SERPs, traffic, volume, daily updates, and ranking alerts, and it allows you to add up to ten competitors per domain for free.  Wincher also provides up to 6 months of historical ranking data for all the keywords you add to track your progress.

 Wincher’s keyword research tool is fully integrated with the ranking tracker and helps you identify new keyword opportunities with automatic recommendations, search volume, estimated traffic volume, CPC data, etc. You can extract local ranking data from over 100,000 sites covering 180 countries. 

 Wincher also allows you to track the performance of your competitors, with daily updates of their rankings and automatic notifications of any significant changes in their ranking position. You’ll also have full access to the API to create your integrations. 

 With Wincher, you can create your reports, detailed dashboards, and documentation which is an excellent feature for agencies.You can also connect your account to Google Data Studio. Other features include tracking multiple devices, organizing and collaborating, and producing PDF reports. All plans include unlimited users, making them affordable for marketing teams and agencies.

 Key Features:

 Keyword Ranking Tracker:

 Wincher’s ranking checker allows you to track keyword positions on Google for specific locations, including a country, region, or city.

 -Accurate local ranking data for 180 countries

 – Track local rankings by country, city, or region.

 – Rankings are updated daily.

 – It supports more than 130 versions of Google, mainly from different regions.

 Competitor tracking

 You can also track the rankings of competing websites alongside your website and see SERP features like featured snippets.

 Keyword metrics

 The ranking checker provides keyword search volumes and a rough estimate of the traffic a term can generate per month.

 On-Demand Rankings

 You can update your rankings on demand with the Business or Enterprise plans instead of waiting until the next day for new data.

 Data Organization

 Rank tracking software includes functional grouping, tagging, sorting, and keyword filtering features that allow you to follow by project or page of your website for better organization.

 Automatic Email Reports and Alerts:

 Provides daily email reports to stay informed at all times. You can choose how often and when to send reports. You can also download PDF ranking reports, export Excel and CSV files, 

 – Automatic keyword recommendations

 – Accessibility to multiple devices

 – Works in any language

 – It supports multiple users, even with the cheapest Plan.

 – You can integrate Wincher with Google Search Console.

 – Business and Enterprise plans have API access and integration with Google Data Studio.

 – White Label Reporting

 – Receive an on-page SEO score.

 Pros and cons

 Pros 

– A powerful and affordable ranking-tracking tool 

 – Simple and clean SERP tracking interface

 – Daily updates and unlimited users in all plans

 – Reasonable budget for white label reports and API access

 – Includes keyword research and on-page SEO audits.

 Cons

 – Only offers Google ranking tracking

 -No keyword difficulty score

 Pricing:

 Wincher has one of the most flexible and cost-effective pricing models. You can opt for one of its monthly or yearly subscription plans depending on the size of your business and your keyword tracking needs. Wincher offers three plans and annual billing to get two months free.

 Starter plan:  29€/month

 – 500 keywords with daily ranking updates

 – 10 websites

 – Tracking of 5 competitors per website

 – Google Search Console integration

 – Multiple users

 Business plan: from 59€/month

 – Features “Starter” +

 – 1 000 to 4 000 keywords with a daily ranking update

 – Unlimited number of websites

 – Track up to 10 competitors per website

 – On-demand ranking updates

 – White-label reports

 – Google Data Studio integration

 – API Access

 Business plan: starting at 249€/month

 – Business” features + 

 – 5,000 to 10,000 keywords with daily ranking updates

 – Unlimited number of websites

 – Track up to 20 competitors per website

 – Invite external read-only users to view data on specific projects.

 – Set specific project permissions for team members and external users.

 Wincher also provides custom plans for higher keyword tracking needs. You can get a custom price on the website if you need to track more than 10,000 keywords.

 Note: In terms of its plan features, Wincher defines a website as a unique combination of a domain/URL, search engine, and location.  Wincher’s rank tracking service is an excellent choice for affordable Google keyword tracking and reporting, with daily updates.

5. SERPstat

 SERPstat is another all-in-one SEO tool with a keyword tracking feature to improve your content marketing, PPC, domain and keyword analysis, and much more.  SERPstat, besides a ranking tracker, offers more than 30 additional features like keyword research, keyword and text analytics, site audit, competitor analysis, backlink analysis, custom reports and team management, and many more. 

 SERPstat rank tracking tool can help you with organic and paid search results for your domain or competitors.  Serpstat, integrated with global Google and Yandex, helps big brands to check their rankings globally, track market shares for analyzed keywords, and group keywords by tags. Its clients include Uber and Samsung.

 However, it helps digital marketers, local small business owners, and SEO agencies and teams track their market share with analyzed keywords and set up a schedule for daily, weekly or monthly reports. With the Serpstat plugin, you’ll be able to find everything you need on any domain with just one click.

 SERPstat’s keyword search feature allows you to generate a list of missing keywords from any domain or enter a general keyword to find related search strings and questions your customers are looking for.   In addition to your keyword suggestions, you can see search volume, competition, CPC, and other essential metrics to help you decide whether to target them.

 Key Features:

 – Competitor and keyword analysis

 – Site audit tool

 – On-page tool

 – Text analysis, clustering, and custom reports.

 Freemium model

 You can use Serpstat for free to research your keywords, analyze your competitors, etc.

 Powerful Plugin

 With the Serpstat plugin, website analysis is always just a click away, so you don’t have to waste time searching for the specific reports you need.

Clear interface

The platform has a simple and intuitive interface that makes it easy to get valuable information about domain analysis, keyword research, backlink overview, etc.

 Pros and cons

Pros 

 – solid web ranking tool with a large toolbox

 – Daily keyword updates for all plans include

 – Excellent site audit and keyword research tools 

 – 30+ tools for SEO, SEM, and PPC projects

 – Good value for money 

 Cons

 – Only offers Google and Yandex ranking tracking

 – Many features that may take some time to learn.

 Pricing:

 Serpstat offers four plans with various options for a discount, such as an annual payment every 24 months, 36 months, or 60 months. Here are the rank tracker features included in each SERPstat Plan:

 Lite Rank Tracker Plan: $69/month

 – 15,000 keyword position checks per month

 – Competitor rankings

 – Daily updates

 – Organic keyword rankings

 – Paid keyword rankings

 – Desktop and mobile rankings

 – Tracking of 10 projects

 – On-demand SERP crawling

 – Three scheduled reports

 – One user

 Standard Plan: $149/month

 – Lite + Plan Features

 – 60,000 position checks per month

 – Up to 3 users

 – Branded reports

 – Access to rankings tracking API

 Advanced Plan: $239/month

 – Standard Plan Features

 – 150,000 position checks per month

 – Up to 5 users

 – Phone support

 Enterprise Plan: $499/month

 – Advanced Plan Features

 – 300,000 position checks per month

 – White-label options

 – Up to 7 users

 – White-label reporting

 SERPstat also offers custom plans for large organizations with specific needs.

6. SEO PowerSuite

SEO PowerSuite is an SEO software with a comprehensive list of ranking tracking, reporting, and keyword research features that, unlike its competitors, is not a cloud-based platform but downloadable. As a desktop SEO software, SEO PowerSuite can be installed on Windows, Linux, and Mac OS X.

While you need an internet connection to get data, you can view reports offline, which is ideal for people who can’t get online when they’re on the go. SEO PowerSuite is one of the most popular keyword rank tracking software. 

With its free lifetime version, you can track unlimited keywords (you will need to use a proxy for this) and websites and use all SEO features, including rankings, backlinks, on-page SEO, and social SEO. SEO PowerSuite combines four integrated Rank Tracker tools, a Website Auditor, SEOSpyGlass for competitor research, and LinkAssistant for link building and management, making it a powerful SEO machine.

 Once installed, you can access the Rank Tracker directly and enter your URL  SEO PowerSuite analyzes, captures relevant keywords for your site, and reports on the current ranking. SEO PowerSuite checks results from all major search engines, including Google, Yahoo, Bing, Yandex, YouTube, and over 300 other global and local search engines.

 SEO PowerSuite also allows you to monitor your competitors (analyze up to 10 competitors) and the keywords they rank for. It displays your rankings in other verticals, such as images, videos, and news.  You can also check your rankings in different parts of the world. There’s even a graph that shows your site’s progress over time.

 Its reporting feature is also its strong point. You can create reports on demand, save them, schedule them and customize them to your preferences or use one of the many ready-made templates. SEO PowerSuite creates an excellent base from which you can add the keywords you want to focus on, considering their difficulty level, competition, number of searches, etc. SEO PowerSuite uses 19 different parameters to find the most profitable keywords.

You can associate keywords with specific landing pages, track your performance over time, sort and filter data to uncover valuable information, and more. A white-label feature allows you to send professional ranking reports to your clients.

SEO PowerSuite comes with a 7-day software trial, after which you can maintain a limited-functionality account for free or upgrade to one of their professional packages, starting at $299/year.

Key Features:

 Accurate Ranking Monitoring

 This platform provides you with search volume, as well as unlimited keyword rank tracking for many leading search engines like Google, Bing, and Yahoo, and graphs to show your keyword optimization progress.

 Free Ranking Tracker

 The ranking tracker is free with limited functionality; you cannot save reports and only compare rankings with one competitor.

 Local Ranking Tracker

 Define geo-specific rankings and see if multiple pages are ranked for the same keyword.

 Competitor Tracking

 Analyze and compare your competitors’ keyword ranking positions against your website.

 Keyword Analysis

 Identify the organic traffic potential of keywords, their difficulty, and the SERP characteristics that appear. Search Google autocomplete data and related questions. There is also a TF-IDF function useful for understanding keyword usage.

  In-depth link analysis

SEO Powersuite has the most extensive backlink index online and analyzes over 50 factors to provide you with new link-building opportunities.

 Pros and Cons

 Pros

 – Free Plan available

 -Affordable plans 

 – Unlimited number of keywords tracked

 -Over 300 search engines supported 

 -Track local and global rankings 

 – Unlimited number of tasks to be performed

 – Comprehensive and feature-rich toolkit

 Cons

 – The web version is not available. You have to download it to use it.

 – The software is affected by the performance of your desktop or laptop computer.

 – The free version offers limited reporting features

 – Access to full reporting options requires the highest level plan. 

 -No monthly subscription option

 Pricing:

 SEO Powersuite has a free lifetime plan that does not require a credit card to sign up.  There is no time limit, which means you can use it for as long as you want without ever having to pay a single cent. However, if you want to unlock more robust features, like tracking your rankings over time (which I recommend), you can upgrade to one of the paid plans.

This keyword rank tracking software offers three plans – Free, Professional, and Enterprise.

 Free Forever Plan

 – Unlimited number of websites and keywords

 – Rankings

 – Analyze up to 1,110 backlinks with the SpyGlass SEO tool.

 – Crawl up to 500 URLs with the WebSite Auditor tool

 – Track up to 50 pages of links per project with the LinkAssistant tool

 – Track competitor site rankings with Rank Tracker

 – SEO reports in the software

 – Backlink profile comparison for two sites

 NOTE: All SEO features in this Plan have volume limitations.

 Professional Plan: $299/year

 – Free Plan Features

 – Unlimited backlinks analysis

 – Unlimited page views with SEO audit

 – Unlimited page link tracking per link management project

 – Historical data of ranks, backlinks, etc.

 – Save projects with history

 – Track rankings of 5 competitors

 – Task scheduler for everyday SEO tasks

 – Copy data to the clipboard

 – Print reports with a watermark

 – Cloud storage for up to 20 projects

 – Backlink comparison for up to 5 sites

 Business Plan: $499/year

 – Business Plan Features

 – Track rankings for 40 competitors

 – Watermark-free report printing

 – White-label reports for clients

 – Automated report programming

 – Export data as TXT, HTML, CSV, or SQL files

 – Cloud storage for up to 400 projects and 4,000 reports.

7. Moz Pro’s Rank Checker

Moz Pro is an all-in-one suite of SEO tools, including a ranking tracker, keyword explorer, website auditing features, content optimization tools, link explorer, and many other tools. This rank tracking software lets you know what’s working at a glance with easy-to-understand visual reports.  Plus, you can compare visibility on mobile and desktop.

 You can track your website’s and competitors’ movements on search results pages to discover keyword gaps that you can leverage in your strategy. With support for all three major search engines – Google, Yahoo!, and Bing – this tool lets you research and track your rankings and those of your competitors, both locally and globally. 

Moz Pro’s Rank Checker is one of the best keyword research tools for identifying a website’s SEO performance for target keywords in seconds.  The platform also discovers rankings for potential keywords you might want to track without committing. 

 It provides a difficulty score for each of these keywords to help you determine how easy or difficult it is for them to rank in the SERP of your choice.

 Key Features:

 Ranking tracking

 Track your site’s keyword ranking performance and visibility on the SERPs, including your competitors’ movements.

 – Long-term keyword tracking

 – Identifies keyword difficulty

 – Sort keywords using predictive metrics

 – Performs competitive keyword research.

  Desktop and Mobile

 Compare desktop and mobile rankings on major search engines, both locally and nationally. A snapshot of your rankings is provided weekly, monthly, or on-demand within a specified period.

  Keyword Statistics

 Discover new keywords, their search volumes, and estimated organic click-through rates with the Keyword Explorer tool.

  Ranking Reports

 Create custom PDF reports with drag-and-drop modules and annotations that you can schedule regularly. A snapshot of your rankings is provided weekly, monthly, or on-demand within a specified period.

 Competitive Tracking

 With Moz’s accurate rank tracking, you can see how your competition performs and compare their performance to yours. Moz Rank Tracker monitors ranking progress, provides valuable metrics for your strategy, and can generate instant ranking reports to help you prioritize your SEO strategies. 

 All-in-one software

In addition to tracking rankings, you’ll also be able to conduct on-demand website visits so you can correct any harmful issues before they cause your orders to drop. This trusted SEO analysis platform can help you improve your website’s performance through search engine optimization.

 – Adds your SEO rank to a ranking history graph.

 – Authority Metrics: Unique Domain Authority (DA) and Page Authority (PA) metrics to understand the strength of a website and its pages.

 Pros and cons

 Pros

 – Complete all-in-one SEO tool for managing multiple projects.

 – Included site audit tool offers reasonably fast crawl speeds.

 – Domain authority metrics help understand the competition

 – Custom reports are easy to understand for different types of users.

 Cons

 – No daily ranking check

 – Limited number of users and keywords to track

 Pricing:

 Their pricing is simple.

 Standard Plan: $99/month

 – Three campaigns

 – 300 keywords

 – Mobile rankings

 – 100,000 page views per week

 – Five on-demand searches per month

 – Unlimited number of scheduled reports

 – One user

 Average Plan: $179/month

 – Standard” features +

 – Ten campaigns

 – 1,500 keywords

 – Unlimited number of brand reports

 – 500,000 page views per week

 – 30 on-demand searches per month

 – Two user seats included

 Large Plan: $249/month

 – Medium Features +

 – 25 campaigns

 – 1,900 keywords

 – 1,250,000 page views per week

 – 60 on-demand searches/per month

 – Unlimited report templates

 – Three user seats included

 Premium Plan: $599/month

 – Large” features +

 – 50 campaigns

 – 4,500 keyword rankings

 – 2 million pages crawled per week

 – Speed Crawl feature

 – 100 on-demand checks/per month 

 – Five users

 All plans come with 24/7 support and a welcome session so you can get up and running immediately.  You can contact the support team for a custom quote if you need more than what is offered, such as dedicated account support, more keywords or searches, etc. All plans are discounted by 20% when paid annually.

8. Sitechecker

Sitechecker is another comprehensive SEO management suite that allows you to quickly track keyword positions, visibility, and various aspects of search engine indexing. Sitechecker includes a web audit tool, a backlink analysis tool, a Rank Tracker tool to check your Google ranking, and a chrome SEO plugin. 

 You get data such as search volume and keyword trends, daily and historical tracking of not only keywords but also backlinks, page speed, internal links, and meta tags. It gives you an overview of your website and allows you to correct issues affecting your performance in the SERPs.  This tool is recommended for business owners, marketers, and SEO agencies.

 Key Features:

 Ranking Tracking

 Track your site’s ranking for keywords in any region, mobile or desktop, on Google, Bing, Yandex, and Yahoo.  Sitechecker tracks desktop and mobile search results in any country and city, taking into account information from different search engines and browsers.

 -Filter and sort keywords based on multiple conditions in a convenient table. Then customize the view to include the parameters you need at your discretion.

 – Use the advanced mode to customize the table settings

 – Know when keywords are sorted by URLs other than the ones you intended.

 – Allow comments to be added to better track information and make bulk changes/adjustments.

 Automatic email reports and alerts:

 Get daily and weekly reports via email

 – SERP analysis for any keyword

 – For SEO agencies and freelancers: Brand PDF reports with your logo.

 -Google Analytics and Search Console integration

 Pros and cons

Pros 

 – User-friendly interface

 – Daily and weekly keyword movement reports via email

 – Daily ranking check

 – Free Chrome extension for real-time SEO analysis

 – Includes repair guides

 Cons

 – Large amounts of data can be overwhelming for users.

 Pricing:

 Sitechecker offers three pricing plans: unlimited traffic checking, local and mobile ranking tracking, and complete site audit reports.  They vary based on the number of websites, URLs, keywords, and backlinks per account, but all come with a 48-hour money-back guarantee and a 20% discount for an annual subscription.

 Here are the features provided for each Plan:

  Basic: $29 per month

 – Three sites

 – 1500 pages

 – 150 keywords

 – 3000 backlinks

  Startup: $49 per month

 – Five sites

 – 5000 pages

 – 500 keywords

 – 5000 backlinks

  Growth: $79 per month:

 – Ten sites

 – 50 000 pages

 – 1000 keywords

 – 10000 backlinks

9. Accuranker

AccuRanker is among the best tools for tracking your target keywords.  It comes with on-demand ranking updates, keyword refreshes every two hours and data updates in seconds. The platform is high-speed and very accurate. With just one click, you can see the preview of Google, Yandex, Bing, and YouTube search results and mobile and desktop indexes to track your search engine ranking on all devices.

It claims to be “the fastest and most accurate keyword rank tracking platform in the world.” This tool is perfect for agencies that need to show proof of ranking to their clients.

 In addition to its blazing speed, Accuranker offers many other features that businesses will appreciate.  One of the most exciting features of Accuranker’s keyword position checker is the ability to check rankings by target country or city.  You can define your target location when you add a new keyword to track. You can specify more than one location if you wish.

 The platform also has in-depth analytics and a wide range of metrics that you can filter in countless ways. The organic site explorer gives you a visual overview of the keywords you rank for and your competitors.  This rank tracking tool also allows you to generate automatic and manual ranking reports to tailor its results to your needs and a custom report template that’s easy to adapt to your company’s logo.

 AccuRanker supports tight integration with Google Analytics, Google Search Console, Data Studio, Adobe Analytics, Google Sheets, and Databox. The SERP history tool informs you of SERP features that drive traffic to your site, such as knowledge panels, featured snippets, FAQs, etc., so you can think about your next move.

 You can also add and manage unlimited domains, tag landing pages, and organize essential keyword data. The top plans allow you to add as many users or customers as you need.

 REST API functionality allows developers to integrate Accuranker with their enterprise applications quickly.  Proprietary data segmentation and cubing technology make processing extensive data sets manageable. 

 Other advanced features include dynamic tagging, Share of Voice (SoV) analysis, pixel tracking, and more. In addition, when you sign up for one of the premium plans, you get exceptional customer service, live chat, phone, and email support, including free one-on-one sessions on best practices.

 Finally, you can get support via live chat, phone, and email. AccuRanker is a rank checker solution endorsed by over 20,000 brands and SEO professionals, including HBO, IKEA, Toyota, and Kinsta, and tracks the position of up to 100,000 keywords.

 Key Features:

 Fast Keyword Tracking

 Monitor keywords across various search engines, including Google, Bing, YouTube, Yandex, and Baidu.

 Fast updates

 Accuranker updates keywords every 24 hours. You can refresh every two hours and get on-demand ranking updates in seconds for unlimited domains and users.

 – AccuRanker provides in-depth analysis with robust filtering and segmentation, allowing you to organize long lists of tracked keywords.

 – Affordable Enterprise Features: You can access data through an API, get in-depth data and analysis, and get advanced metrics across multiple landing pages.

 Third-party integrations

  AccuRanker integrates with analytics tools such as Google Analytics, Adobe Analytics, Google Data Studio, and Google Search Console. Through its integration with Google Analytics and Search Console, AccuTracker provides comprehensive keyword data, which means you’ll know the number of searches, potential traffic, estimated visits, and SERP characteristics for each keyword.

  SERP Features

 Accuranker is unique because it is one of the other rank tracking tools that allow you to see SERP features. You can track featured snippets, image packs, etc.

 Ranking Overview

 Find out how much market share you have based on your keyword position and track all the elements displayed in the SERPs.

 – View SERP history to understand what factors are driving your rankings up or down.

 – Segment your data using tags to visualize long lists better.

 – Specifically, segment results for landing pages.

 Flexible Reporting

 AccuRanker includes integrations with Google Analytics, Search Console, Data Studio, and Adobe Analytics, as well as other advanced reporting options. In addition, you can create custom reports using the drag-and-drop reporting tool and set up automatic reports.

 Track competitor rankings

 Examine how competitors rank against your keywords over time. This platform also allows you to track up to 10 competitors, so you can always stay ahead of the game.

 Additional Features

 -View search volume history for a keyword phrase and segment keywords and landing pages based on various tags and filters.

 – Leverage the API for advanced customizations and integrations.

 -Five free searches per day

 -Drag and drop reporting

 -There is no limit to the number of domains you want to track or the number of users who have access to your account. 

 Pros and Cons

 Pros

 – Powerful ranking software for many keywords

 – User-friendly interface with friendly organization options

 – Monitor keywords on multiple search engines

 – Refresh ranking data at any time

 – In-depth keyword data

 – Unlimited domains and users

 – Advanced and automated reporting capabilities

 – Multiple third-party integrations

 Advanced, enterprise-level functionality

 – Customer support

 Cons

 – The cheapest Plan starts at $109 per month.

 Not very beginner-friendly

 Pricing:

 You can sign up for a 14-day trial to test the software’s features for free.  Then, you can upgrade to the premium plan to continue using the software. AccuRanker offers monthly and yearly plans based on the number of keywords you track. Annual plans are discounted by 10%.

 You set the number of keywords you want to track, and the monthly price goes up or down. You are free to increase, decrease or cancel your subscription anytime. It’s not cheap, but it’s a high-end keyword-tracking solution for those who can afford it.

 AccuRanker plan from $109/month (or $99/month paid by the year)

 – Tracks Google, Bing, YouTube, Yandex, and Baidu search engines.

 – Daily and on-demand keyword ranking updates

 – Track search engine rankings on desktop or mobile

 – Add an unlimited number of users to one account

 – Monitor rankings for up to 10 competitors per domain

 – View search volume history for a keyword

 – Market share of voice

 – Track SERP characteristics

 – History of SERPs

 – Advanced data segmentation

 – Google Search Console Integration

 – Google Data Studio Integration

 – Adobe Analytics integration

 – Add unlimited domains to track

 – API access for developers

 – SERP history

 – Advanced data segmentation

 – Historical data importer

 – Unlimited users

 AccuRanker’s keyword rank tracking platform is an excellent choice for large companies or SEO agencies that need a fast rank tracking tool to monitor multiple domains and hundreds or even thousands of keywords on a local, national, or global scale.

 AccuRanker Offer: 14-Day Free Trial

Cost is the only possible downside to this SEO ranking tracker, as it is not an all-in-one software but a specialized rank tracking tool. The price increases as you add more keywords. For example:

 – 1,000 keywords: $99 / month

 – 1,500 keywords: $139 / month

 – 2,000 keywords: $199 / month

 But the more keywords you track, the lower the price. For example, when you track 1,000 keywords, you pay 10.9 cents. However, when you follow 10,000 keywords, you only pay 6.49 cents.

 10. Authority Labs by Traject

 Authority Labs by Traject is a powerful SEO software and ranking-tracking tool that can help you closely monitor your site’s performance and collect accurate and detailed keyword data. Authority Labs offers daily ranking updates, detailed SERP data, customized client dashboards, and the ability to add an unlimited number of users at no additional cost.

 With Authority Labs’ data services, you also have everything you need to power your data analytics using the most potent SEO data API available today. You can also track mobile and local keyword search volume rankings and more. 

 In addition, the software can help you expand your reach by adding domains or pages from any country or language supported by search engines like Bing, Yahoo, and Google.  You must provide the domains, keywords, and locations you want Authority Labs to check, and it will take care of everything else.

 It also integrates well with Google Analytics and Search Console, providing granular data for each keyword. Authority Labs is a software that most digital marketing agencies use for its white-label capabilities, which allows you to produce reports by adding your company logo, colors, and branding. 

 Authority Labs also works with Google Data Studio (GDS). You can take the reports from Authority Labs and use them in your Data Studio reports. Competitive tracking is another benefit of Authority Labs, giving you the much-needed edge over other areas in your niche. 

 Key Features 

 Ranking Tracking

 Get daily data on national and local keyword rankings for desktop and mobile devices.  Track search results by state, city, and zip code.

  Global tracking

 Track domains or pages from any country or language supported by Google, Bing, and Yahoo! search engines.

  Competitor Tracking

 Monitor competitors’ domains side-by-side with your site.

 Unlimited Users

 You can provide anyone with their login for reporting, including your team members, clients, boss, etc. – all at no extra cost.

 Additional information

 Retrieve organic keywords (not provided). 100% white label reporting

 Pros and Cons

 Pros

 -Automated daily ranking reports

 -Ability to retrieve “non-provided keywords 

 – Unlimited number of users

 – Historical keyword data

 – Flexible reporting option

 – Unlimited user connections to share rankings with teams or clients.

 Cons

 – No free plan available

 -Limited feature set

 – Relatively expensive for the number of keywords you can track.

 – No white-label options for the Plus plan.

 Pricing:

 Authority Labs offers a 14-day free trial without a credit card so that you can test out all the platform’s features. Depending on your business needs, you can choose one of the following plans to track your SEO campaigns.

 Plus Plan: $49/month

 – 250 keywords

 – 50 domains

 – Local and mobile ranking tracking

 – Daily updates

 – Unlimited users

 – Reports provided now

 Pro Plan: $99/month

 – Plus” features +

 – 1,000 keywords

 – 100 domains

 – White label

 – Google Data Studio integration (beta)

 Pro Plus Plan: $225/month

 – Pro” + features

 – 2,500 keywords

 – 300 domains

 Enterprise Plan: $450/month

 – Pro Plus” features +

 – Over 5,000 keywords

 – Unlimited domains

 – Access to the API

11. SERPWatcher 

SERPWatcher is an affordable keyword ranking tracker that provides daily rankings and updates, location and device-based results, and historical data – all in an understandable format that is ideally suited for beginners.  SERPWatcher prides itself on being one of the most straightforward and accurate SEO-ranking tools. 

 SERPWatcher comes in a package with all Mangools products, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler. SERPWatcher is a leading keyword-tracking software used by giants like Airbnb, Adidas, RetailMeNot, and Alexa. 

 It aims to help users dominate SERP results by providing valuable information. SERPWatcher is an advanced rank tracking tool that allows you to choose a country, state, or city level for each keyword you track. It also gives you the ability to make a comparison between desktop and mobile rankings, as well as add your keywords or import pre-existing lists.

 On the SERPWatcher dashboard, you can see the ranking position for each keyword, the history of ranking changes, estimated search volume, and more. As for reporting, SERPWatcher provides email notifications to help you monitor and understand your SERP data as it changes. 

 You can customize this feature according to your preferences. SERPWatcher has a report-sharing feature that allows you to share information with one click. One feature that makes SERPWatcher the best keyword ranking auditing tool is the option to schedule reports and alerts based on events so that everyone on your team stays on top of the most significant changes.

 You’ll know your site’s organic traffic potential, and you can take the appropriate steps to optimize your rankings.  With SERPWatcher, you’ll receive daily ranking updates and email alerts if your keyword rankings change critically. SERPWatcher’s performance index shows your website’s organic traffic potential based on current keyword positions and search volumes.

 You can analyze your tracking results to determine which visitors reach your site via a mobile or desktop connection and by user location.You can then share the results with clients or other team members using an interactive report that you can send via a link.

 Key Features:

 Keyword tracking

 Track your Google rankings in a simple and attractive SERP checker interface that is easy to use. Keyword ranking positions are updated daily.The rankings tracker supports desktop and mobile rankings tracking.

 Local Rankings

 You can track keyword positions by geolocation (country, city, or DMA region) for over 50,000 sites.

 Keyword Metrics

 The rank tracking software provides a performance index score and an estimate of visits from keywords. The performance index score is based on an average of various keyword metrics, such as your rankings and estimated search volumes.

 – Performance index to know the organic traffic potential of the website

 – Organizes keywords with tags

 Ranking reports

 Create and schedule simple ranking reports and email alerts. You can also share a link to an interactive keyword ranking report. SERPWatcher’s interactive report-sharing feature allows you to quickly share reports with your clients or team members with a link or schedule regular reports. Schedule reports based on priorities.

  Event-based alerts

 The platform offers event-based notifications so you can stay updated on any critical changes in your rankings. This platform also provides email alerts to notify you of any significant changes in ranking positions. 

 Pros and Cons

 Pros

 – Attractive and intuitive interface

 – Easy for beginners to evaluate ranking trends

 – All plans include daily ranking updates

 – Simple and programmable rank tracking reports

 – Includes useful SEO search tools

 Cons

 – Fewer features and data than other all-in-one tools

 – Integrates only with Google Search

 – Only offers Google keyword tracking

 – Lacks customizable reporting options

 Pricing:

 SERPWatcher offers a 10-day free trial and a full money-back guarantee on all premium plans, which are as follows:

 Mangools Basic: $49/month ($29.94/month paid by the year)

 – 100 keyword searches/24 hours

 – 200 keyword suggestions/search

 – 25 competitive keywords/search

 – 100 SERP searches/24 hours

 – 200 keywords tracked per day

 – 100,000 lines of backlinks per month

 – 20 site searches/24 hours

 – One user

 Mangools Premium: $69/month ($39.90/month paid by the year)

 – 500 keyword searches/24 hours

 – 700 keyword suggestions/search

 – Unlimited competing keywords/search

 – 500 SERP searches/24 hours

 – 700 keywords tracked daily

 – 500,000 lines of backlinks per month

 – 70 site views/24 hours

 – Three simultaneous connections

 Mangools Agency: $129/month ($79.90/month paid by the year)

 – 1,200 keyword searches/24 hours

 – 700 keyword suggestions/search

 – Unlimited competing keywords/search

 – 1,200 SERP searches/24 hours

 – 1,500 keywords tracked daily

 – 1,200,000 backlink rows per month

 – 150 site views/24 hours

 – Ten simultaneous connections

 – SERPWatcher is part of Mangools’ suite of SEO tools, which includes KWFinder, SERPChecker, LinkMiner, and SiteProfiler. Together, they help users stay on top of their online marketing campaigns.

 There is a free 10-day trial period.

12. Advanced Web Ranking 

Advanced Web Ranking is an advanced rank tracking tool that makes it easy to track target keywords by collecting accurate, up-to-date ranking data on any device, language, and search engine in less than an hour.  Used by more than 24,000 notable brands and agencies such as Microsoft, Amazon, and Digitas, AWR provides accurate rankings across more than 22 search engines and 130 countries. 

 The Ranking Checker tool provides ranking tracking for desktop, local and mobile devices to give you even deeper insight into the performance of your keyword strategy.  Designed to grow your business, it handles complex projects and allows you to bring in as many users as you need at no extra cost.

 In addition to organic rankings, you can track all SERP features to see how you appear in snippets. It also allows you to create white-label SEO reports with customizable layouts, which can be shared with clients in minutes via links and user accounts from any device, whether desktop or mobile.

 Advanced Web Ranking also provides insight into the competitor landscape by monitoring the keywords they use to rank in the SERPs. Advanced Web Ranking also provides insight into competitors’ landscape by monitoring the keywords they use to rank in the SERPs.

 Key Features:

 Ranking tracking

 Advanced Web Ranking allows you to track and monitor website rankings on Google, Yandex, Baidu, DuckduckGo, Amazon, YouTube, and more. AWR can get data from over 4,000 search engines, including Google, Yandex, Baidu, DuckDuckGo, YouTube, and Amazon. And that’s for both mobile and desktop rankings.This website rank tracking software also has a search engine comparison feature that compares keyword rankings and visibility on Google, Bing, and Yahoo.

 Local Rankings

 If your business is local, you can use the local rankings tracking feature to limit search results to your country, city, or state. You can even set the GPS coordinates you want to follow. With AWR Cloud, you can customize your location and track rankings based on a city, country, or state. Track rankings for desktop or mobile, and track local search rankings for any location worldwide by country, state, city, or even based on GPS coordinates.

 Keyword Data

 Additional keyword ranking data provided by Advanced Web Ranking includes:

• Viewing unique features of search engine SERPs.
• Estimating local search volume for your keywords.
• Seeing competitors for your target search terms.

 Ranking Updates

 You can also configure rankings to be updated daily, weekly, bi-weekly or monthly.  In addition, Advanced Web Ranking Level 3 and 4 plans include the ability to update keywords on demand with hourly updated ranking data.

 Ranking reports

 When it comes to reporting, this tool is considered the best-ranking audit tool. It provides customizable tables and allows team members or clients to access the reports and download and integrate them into your Google Data Studio dashboard software. Advanced Web Ranking also provides SEO report templates and the ability to create automatic and custom widget-based ranking reports at regular intervals: daily, weekly, bi-weekly or monthly.

  Third-party integrations

 Through integration with Google Ads, Google Analytics, and Search Console, AWR Cloud provides valuable insights into your progress, trends and performance metrics, and helpful data segmentation capabilities.

  Competitive research

Keep a close eye on your competitive landscape to take advantage of new opportunities.

 SERP Features

 This tool covers all the features of SERPs and helps you improve your visibility. 

 Additional Features

 – Multi-language tracking support

 – Powerful API and data integration

 Pros and Cons

 Pros

 – Well-designed and easy-to-use interface 

13. Google Rank Checker

Google Rank Checker is an excellent free online utility that helps users track the ranking of keywords in Google search engine results. To use this service, all you have to do is enter the keyword you want to search for and the domain name, and it will show you the position of that specific keyword in Google.

 14. RankWatch

RankWatch is another powerful and popular online rank tracking tool and all-in-one SEO platform that shows more than just search engine position, CPC, and search volume data for any keyword or phrase. You can use RankWatch to discover information about your ranking position and competitors in the SERPs, perform a site audit with over 100 checks, find new keywords and content optimization opportunities, analyze and track your backlinks, and much more.

You can select the search engine location and the desktop or mobile device when checking keyword rankings. The 100% white label interface and robust reports make it a perfect tool for agencies.

 Key Features:

 – 170+ countries with all major languages

 – Subdomain and sub-URL tracking

 – City-based tracking

 – Google Featured Snippets tracking

 – Ranking update frequency

 – Ranking screenshots

 – Keyword categorization and advanced filtering

 – Automated ranking alerts via email

 Pros and Cons

 Pros

 – Daily ranking updates 

 -Automated alerts 

 -Local ranking tracking 

 -Competitive analysis 

 -White-label reports 

 Cons

 -No free version

 Pricing:

 Plans start at $29/month. A 14-day free trial is available.

15. Nightwatch

Nightwatch is a fantastic affordable keyword rank tracking tool for monitoring search engine rankings on many sites, search engines, or websites for the price.Whether you’re looking to track your rankings locally or globally, Nightwatch allows you to segment your keywords (such as branded keywords, high-volume keywords, targeted keywords, etc.) into different categories.

 Nightwatch excels at tracking local rankings. Nightwatch specializes in accurate daily ranking tracking and can track keywords down to individual zip codes in the major search engines. Keyword tracking software is great for organizing large sets of keyword data into smaller, unique groups that you can view and compare side by side.

 Keywords are tracked daily in Google and other search engines, such as YouTube, DuckDuckGo, and Bing, on mobile and desktop. Nightwatch collects data from all SEO sources, such as Google Analytics, Search Console, and Keyword Planner.

 Nightwatch also has a reporting tool that can produce white label reports (Optimize and Agency plans), a site audit to help you monitor and optimize your on-page SEO, and integrations for Google Analytics and Google Search Console, depending on the Plan.

 Key Features

 Rankings tracking

 Nightwatch can track daily search engine rankings from Google, YouTube, Maps, Bing, Yahoo, and DuckDuckGo.

 Local Ranking Tracking

 You can track keyword positions down to state, city, or zip code to understand geographic targeting and local ranking changes with great accuracy.

 Competitor Tracking

 Nightwatch allows you to track keywords across multiple sites and up to 50 domains. You can also create unique keyword segments and analyze them in a convenient grid.

 Ranking Tracking Filters

 Ranking Tracker includes powerful tagging, sorting, and filtering features to display the keyword metrics of your choice in the tool’s interface.

 Keyword Metrics

 Useful keyword metrics include:

• SERP ranking history.
• The number of search engine result pages for a keyword.
• Estimated monthly search volumes.

 Pros and Cons

 Pros

 – Great dedicated keyword tracking tool

 – Affordable tracking of multiple keywords and sites

 – Impressive keyword segmentation options

 – All plans include daily keyword updates

 – Create and schedule custom ranking reports

 – Includes a handy SEO audit tool

 Cons

 – High increase in the price of reports

 – Does not include competitive research tools

 Pricing

 Nightwatch offers three plan options. Annual billing can save up to 20%.

 Basic Plan: $39/month

 – 500 keywords tracked daily

 – 50 websites tracked

 – 5 competitors tracked

 – 5,000 pages of site audits

 – Google, YouTube, and Bing tracking

 Optimization plan: $99/month

 – Features of the startup plan

 – 1,000 keywords tracked daily

 – 200 websites tracked

 – 5 competitors tracked

 – 10,000 pages of site audits

 – Google Analytics integration

 – Google Search Console integration

 – 15 white label reports

 – API Access

 Agency plan: $369/month

 – Optimize Plan Features

 – 5,000 keywords tracked daily

 – 1,000 websites tracked

 – 5 competitors tracked

 – 50,000 pages of site audits

 – Unlimited number of user seats

 – Unlimited white-label reports

 Nightwatch also offers customized enterprise plans for high-volume customers. Save up to 40% when you purchase annual plans. All plans have a 14-day free trial.

16. Labrika

Labrika is an AI-powered SEO toolkit that will check your site based on over 200 different ranking factors, which can be used to create reports and develop strategies to improve your site’s ranking.  Labrika, which performs a full SEO audit, technical audit, on-page SEO, keyword research, and competitor analysis, has a good keyword tracking tool.

 With its advanced ranking checker tool, you can access up-to-date ranking information for all the keywords you are interested in. You can also automate ranking checks on critical dates or according to a defined schedule.  You can check your site’s position for any location and language by country, city, or region.  You can even compare search positions in multiple regions at the same time.

 You can download reports in XLS format to share with other team members and get results for both mobile and desktop rankings. The number of projects is unlimited, regardless of the Plan you choose. You can also use Labrika’s content editor to review new and existing content to provide suggestions for improving and optimizing content.  The content editor uses data from your top 10 competitors to help you improve your pages. 

 Key Features:

 Ranking Tracking 

Check desktop and mobile rankings for specific locations on Google and other search engines.

 Ranking Audit 

The ranking checker tool includes scheduled and manual ranking check options.

 Filtering Options

 Simple filters to compare your site’s rankings day by day, year by year, or for a custom period.

  Ranking Reports

 Create clean white-label ranking reports that can be downloaded or shared with a link.

  Additional Tools 

 The online site checker checks over 200 critical ranking factors, and the content optimizer provides on-page keyword suggestions based on competitors.

 Pros and Cons

 Pros

 – Cost-effective for simple ranking checks with a site audit.

 Cons

 – Interface can be challenging to get used to and navigate.

 – Lacks keyword research and search volume metrics.

 Pricing:

  Lite: $19 per month for up to 500 keywords and 10,000 search pages.

Business: $29 per month

 E-Commerce: $73 per month

 Agency: $140 per month

 Save 20% by subscribing to an annual plan. Fabrika Offer: Free trial and 30-day money-back guarantee

17. Google Search Console 

Google Search Console (GSC) is a free, multi-functional tool from Google that can help you track your page rankings in Google search.You can see which search queries bring users to your site through it. To track your rankings in Google Search Console, you select the query you want to follow from the list of top questions, and the average position of that page in the rankings is displayed above the graph. 

 You can also analyze clicks, impressions, and, most importantly, your domain’s position in the SERPs of the countries where the clicks originate and the devices used to access your pages.  You will also receive alerts if Google finds any problems on your site.

In addition, Google Search Console can also be a way to submit sitemaps to improve your page rankings and get information about your page experience and critical web metrics. You can also optimize your site for AMP, mobile usage, and rich results and generate and export reports.

 Key Features

 Google Ranking Tracking

 Google Search Console helps you track and analyze your site’s overall SEO performance in Google search results.

 Keyword overview

 Google Search Console is a valuable tool for checking the ranking of keywords (called “queries” in GSC) for which your site’s page URLs are ranked in Google. Check keyword clicks, impressions (the number of times a page URL from your site appeared in the search results viewed by a user), click-through rate (CTR), and position.

 Keyword Analysis

 Features of the Keyword Ranking Checker include the ability to sort data by keywords, pages, countries, devices, search appearance, and dates. You can filter data by specific keywords, pages, countries, and devices, and export keyword data to Google Sheets, Excel, or a CSV file.

 Additional Tools

 Google Search Console also includes features related to website user experience, page indexing coverage, and sitemap submission.

 Pros and Cons

 Pros

 – Access Google’s keyword ranking data

 – Understand click, impression, and ranking performance in one place.

 – Manage and ensure your important pages are indexed in Google

 – Get additional data on user experience and mobile usability.

 Cons

 – It is not possible to add and track specific keyword phrases.

 – Keyword ranking data is usually delayed by a full day.

 – Lacks reporting capabilities other than export options.

 Pricing:

 Google Search Console is entirely free to use. 

18. Zutrix

 Zutrix is a comprehensive rank tracking tool powered (allegedly) by artificial intelligence that also includes a keyword research tool with data on keyword trends, current CPCs, and search volumes. Zutrix can help you monitor which keywords your competitors are ranking for and instantly notify you via Telegram, Slack, or email when a change needs your attention. 

 You can set the frequency of notifications with the “Sensor” feature to get precisely the messages you want when you want them. Zutrix also offers location-independent tracking, allowing you to monitor local, national, or international search engine results.

 You can also share live reports with teammates, view white-label reports, and even use the built-in keyword lab to get new ideas. Zutrix also allows you to add as many competitors as you want. You can get daily updates and a complete program with 50 competitors for only $9 per month. You can upgrade to 250, 500, or 1000 keywords for an additional cost. 

 Pricing:

 Starting at $3/month

 – Free trial: 7 days

 – Keywords tracked: Starting at 50 keywords

 Conclusion

 Hopefully, by now, you have a clear idea of which SEO rank tracking tool works best for your needs and budget. Tracking your site’s search engine rankings is vital to any solid SEO strategy. Having a rank tracking tool that generates the type of data you need makes it easy to monitor your keyword rankings.

 The best rank tracking software offers daily updates on the position of keywords in Google searches. Also, it shows additional features such as a full site audit, backlink checker, and several other powerful SEO tools that provide you with data on the historical performance of your content. 

 The good news is that most of these tools offer a free trial, so you can see if a particular device meets your needs. Take advantage of these trials to get a feel for the features before deciding whether to subscribe.