Implementing AI marketing tools into your marketing strategy helps you maximize your online business’s reach, engagement, and conversion. Some of the biggest brands, such as Google, Facebook, IBM, and Airbnb, are using AI marketing tools to increase marketing efforts’ ROI, boost customer engagement, and gain a competitive advantage. 

The marketing arena got irrevocably changed by the invention of AI software. Marketing now relies on data that is difficult to obtain manually, such as information about your competitors, market trends, and what your customers say about your product.

AI dramatically simplifies the process by handling massive amounts of information from various sources, such as social media and email.  Unlike traditional marketing tools that use human-generated algorithms to instruct machines what to do, AI marketing tools can define their algorithms, create personalized experiences for consumers at scale, and generate better ROI on campaigns.

Techniques such as sentiment analysis can help aggregate positive and critical product reviews and personalize your sales and marketing strategy through predictive analytics based on deep insights into buying habits. Using AI-based marketing tools should be part of your business plan as an entrepreneur, blogger, or affiliate marketer.

Many AI marketing tools can help you with various functions, including content marketing, email marketing, PPC, social media marketing, competitor analysis, chat marketing, influencer marketing, and ad optimization. So it can get tricky to know which ones will provide the best value.

In this guide, we’ve listed 20 of the best AI-powered marketing tools for different use cases, including content and language generation, chat marketing, SEO, retention, competitive analysis, and more that can serve to grow your business.

But first, let’s start by understanding an AI marketing tool.

What Is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions based on collected and analyzed data and made much easier to predict buyer behavior. Artificial intelligence (AI) technologies are the process by which computers simulate critical cognitive abilities traditionally reserved for humans, such as reasoning, self-correction, and learning.

AI technologies include machine learning (ML), deep learning, computer vision, speech and image recognition, natural language processing (NLP), and natural language generation (NLG). AI marketing tools acquire, aggregate, and analyze massive amounts of data, then create rules – called algorithms – to process it and make automated decisions in real time, without human intervention. 

AI marketing tools ensure effective communication with customers by creating a marketing strategy for businesses and producing automated decisions at an extremely high speed. The ability to make quick automated decisions makes AI marketing tools for businesses great.

How Can You Use Artificial Intelligence (AI) In Marketing? 

 Here are some common ways AI can help you better reach customers, improve conversion and retention, generate content, and generate higher revenue.

 Content Generation

 AI marketing tools can help marketers by streamlining the content generation process, automating messaging, or improving engagement using various social media marketing platforms.  AI marketing tools can also help marketers boost SEO by automatically optimizing online content.

 Automated email marketing campaigns

AI marketing tools will also help you adhere to best marketing practices by producing effective emails that drive customer engagement and maintain brand relationships effortlessly.  With an AI tool, businesses can reduce the time spent researching, creating, and testing email content. 

 Chat Marketing

 AI marketing tools include chatbots, which can mimic how humans hold conversations through voice commands, text conversations, or a combination of both. Chatbots with AI technology can respond to anyone visiting your site by providing automated answers. Such as the price or availability of a product or service, which is perfect for maintaining a lead and creating a better customer service experience.

 They can reach out to a customer service agent when more complex answers are needed. Companies can eliminate the need for humans to do this work and save labor while providing a more straightforward and accessible way to deliver effective customer service.

 E-Commerce

  AI-powered tools can help businesses implement dynamic pricing when the price of a product or service changes based on market conditions and supply or demand for the item and update their prices multiple times a day. 

 Sales Forecasting 

  AI marketing tools allow marketers to gain predictive insight and understand and estimate potential sales based on customer data and past buying behavior. This predictive insight lets companies know which products will become top sellers, how many they should stock to avoid inventory issues, or which items they should promote more. 

 Opinion trends

 AI marketing tools allow marketers to track a large number of brand-related social reviews and posts, analyze sentiment such as positive or negative reviews, prioritize studies, and rank or categorize them based on reviewers’ topics or concerns.

 Social Media Marketing

  AI tools for social media marketing analyze the performance of your posts on social media platforms and go as far as automatically suggesting and creating ad content, placing ads, and optimizing bids to maximize results.

 Analytics

  AI marketing tools will also help you dive into data about your company’s marketing campaigns, analyzing numbers about your target market, competitors, and revenue.

 Personalization

 Personalization is more than just adding your customer’s name to the subject line of an email.  Today’s consumers are more selective than ever and want offers, discounts, and messages tailored to their preferences.

 Ad Optimization

 Once you’ve created your ads, you need to check them. That means testing them, optimizing them, iterating them, and refining them repeatedly. Then you must start this process again, in a perpetual loop of investigation and implementation. Not surprisingly, all of this is much easier with a marketing tool that does it for you. 

 Competitive Analysis

 Competitive analysis to find out what your main rivals are doing that you aren’t is more accessible with the right AI marketing tool at your disposal. With this overview of the best AI applications and platforms, we will see what each of them does and what the benefits are.

 The 20 Best AI Marketing Tools to Grow Your Online Business 

Here are 20 AI marketing tools you can use to access big data and quickly create automated decisions. Okay, let’s dive a little deeper into each of them.

 1. MarketMuse

MarketMuse is designed for businesses that need help creating optimized long-form content, such as landing pages, emails, articles, or sales copy. MarketMuse starts by conducting in-depth research on the topic. 

Then, it will provide a complete outline for a new article, with relevant sections and headings to help users begin their writing.  MarketMuse includes key performance indicators, a content folder, and a built-in editor.  Users can continue to edit the text using the built-in editor and shape it based on AI suggestions. 

This artificial intelligence tool reads your content to check the relevance of a page for your primary keyword. It helps you significantly reduce the time spent on competitive analysis, SEO, and content research.  It then provides keyword insights and recommendations for improvement, resulting in improved search engine rankings and increased organic traffic.

 Price: (monthly) Free for single user / $149 for Standard / $999 for Premium

 2. AI-Writer

AI-Writer is a data processing tool that can also serve as a content creation tool for marketing teams. AI-Writer is a data processing tool that can also help as a content creation tool for marketing teams. Writer AI is a collaborative efficiency tool that takes some of the features of a traditional text editor like Word and makes them dynamic.

 AI-Writer can create entire blog posts from a simple title. Of course, the content could be better, and the text usually requires a bit of editing, but this tool saves content creators much time writing a new blog.

 The text needs editing, and AI-Writer readily admits that, but it says that AI’s content creation tool “will help you save about 33 percent of the time it takes to generate text.” Features include autocorrect, grammar and clarity checks, and often-used excerpts to paste in. There are also a series of intelligence tools for maintaining house style, including an approved terminology database.

3. Instatext

 InstaText is an AI-powered online writing and editing tool that performs essential functions such as grammar and spelling checks. It goes further by rewriting sentences to make them more readable.  InstaText improves the style and word choice, corrects grammatical errors, and enriches your content to make it more readable and understandable as no other product has.

Using the program keeps the keywords as they are, saving you time editing the copy. Another essential feature of InstaText is that it allows you to specify multiple keywords. 

 Price: (monthly) $11.99 for individual users/custom quote for professional and academic users. 

 4. Acrolinx

 Acrolinx is an AI marketing tool for improving the quality of content so that it meets brand parameters. Once you have written your content, Acrolinx helps you build your brand by helping to improve the quality of your content.

 You can set content goals that match your strategy in terms of style, tone, language, and grammar. You can even add terms specific to your business and use suggestions it generates to improve your workflow and produce truly effective content. 

 By reading your content and using its advanced artificial intelligence engine, Acrolinx evaluates your content, ranks it, and guides you in creating better content that meets your brand guidelines and standards. It also provides a score to determine which content performs better than others. 

 Acrolinx integrates with multiple platforms, including Microsoft Word and Google Docs, to provide authors with an easy experience when it comes to refining their content.

 Key features:

 – Evaluates existing content to ensure it meets brand parameters and guidelines.

 – Automates parts of the editorial process

 – Designed for businesses

 – Integrates with powerful platforms like Google Docs and Microsoft Word.

 Pricing: Custom quote

 5. Albert AI

 Albert AI is a self-learning AI marketing platform that can autonomously plan, execute, test, and optimize every aspect of paid digital campaigns across all channels. Albert can analyze large amounts of data as well as audience and tactical data at scale and allocate budget using its self-learning software to improve your campaigns’ accuracy, intelligence, and effectiveness across channels.

 Through its self-learning software and intelligent collection of over 200 different skills, Albert AI analyzes and takes action to find potential customers, automatically generates test marketing campaigns on them, and refines those campaigns to launch to a broader audience across various media channels.

Albert AI also allows you to implement your creative content while using data from its database to identify the characteristics of potential buyers. It then uses these characteristics to find potential customers before testing to refine it. Once all these preparations are done, Albert launches the campaign on a larger scale. 

 Key Features:

 – Automates and customizes campaigns by analyzing data.

 – Can implement your creative content

 – Works with your existing search, social and programmatic accounts.

 – Plans: Structure, ad variations, 

 6. Phrasee

 Phrasee is another of the best AI marketing tools focused on “brand language optimization” companies use in their copy. Phrasee helps you write better subject lines and generates copy for email, Instagram, Facebook, or even push notifications based on your brand language and customized for each customer.

Phrasee’s predictive model is rebuilt using a natural language generation system combined with a machine learning algorithm that can learn from the audience and improve over time. 

Key Features:

 – Generates millions of natural text variants built around the brand’s voice.

 – Customized language models for each client.

 – Continuously rebuilds the prediction model based on audience response.

 – End-to-end system

 Price: Customized quote

 7. Jasper.ai

 Jasper AI, formerly called Conversion.ai, is an advanced copywriting AI marketing tool that uses natural language processing. Jasper AI helps you write search-engine-optimized content and copy for Google ads, landing pages, social media posts, and subject lines.

Using its powerful AI, Jasper AI can produce product descriptions, generate bullet points or Amazon product descriptions, and write headlines and meta descriptions with just one click. 

 Key features:

 – speeds up the process of creating optimized, high-quality content for search engine ranking.

 – Offers several writing templates to write any content quickly.

 – It has an intuitive and straightforward dashboard.

 Price (monthly): $49 for Starter (20,000 words) / $99 for Boss Mode (50,000 words)

 8. Grammarly

 Grammarly is a powerful, intelligent proofreading tool that allows you to check your written texts to ensure they are polished and professional.  Using advanced machine learning, Grammarly checks for spelling and punctuation errors and replaces them with appropriate words or phrases.

 Grammarly can plug into your browser and report your typos and grammatical errors online as you write emails and blog posts in the browser. It will compile reports on your most common mistakes so that you naturally become a better writer. One of its remarkable features is that you can use Grammarly while working with many different applications, including Word, Twitter, Facebook, Gmail, and many others. 

You can also install it as an extension for Google or use it as a smartphone keyboard. Beyond grammar checking, more powerful features like a tone, clarity, and style checking are available in the Premium and Business options. 

You can make recommendations, perhaps being more lenient for an informal/friendly article but stricter for a formal/academic one. In short, this is one of the best AI tools that allows you to edit documents to make them error-free and make you a better writer.

 Price: Free for Basic / Customized quotes for Premium and Business 

 9. SEMRush

 SEMrush is a comprehensive suite of SEO tools that lets you manage content marketing, SEO, social media marketing, analytics, PPC, and more.  One of its most powerful features is position tracking, which allows businesses to see how they rank against other sites regarding keyword usage. 

 You can see how your site ranks against the Top 100 in Google’s organic or paid results. SEMrush’s AI marketing tool also offers a content marketing toolkit that allows you to search by topic and discover trends.

 Key Features:

 – On-page SEO

 – Position tracking that shows you rankings for targeted keywords.

 – Social media management and content marketing

 – 7 competitive analysis tools

 Price: (monthly) $119 for Pro / $229 for Guru / $499 for Business

Read More:80 Best Free SEO Tools 

 10. Chatfuel

 Chatfuel is an AI conversational chatbot creation platform for websites, Facebook Messenger, and Instagram. The centralized, code-free platform allows individuals and businesses to create chatbots that can automatically greet customers in a human-like conversational style, answer common questions at scale, and encourage engagement with marketing content and social media channels.

 The platform provides built-in templates for different business needs and can intelligently interact with users based on a given template. The platform allows you to create a custom virtual persona, using an intuitive drag-and-drop interface to automate FAQs and qualify leads before they are directed to a live sales agent if they are ready to buy.

 Chatfuel also helps you create Facebook bots, but this platform puts even more emphasis on automating your inbox. The goal is to automate as many conversations with your customers and prospects as possible until you hand them off to your team members at the crucial moment. 

The result should be a sales process that can handle a high volume of customers without the need to grow your team.

 Key Features:

 – Chat live with your customers when they have a question the bot can’t answer.

 – Create automated responses by adding keywords that people use in their questions.

 – Manage leads by creating flows to capture, segment, qualify, and export leads from the interface.

 – Send questions right after a purchase and review feedback.

 – Retain existing customers by announcing new products and updates.

 – Easy drag-and-drop builder.

 – Available 24/7 to customers, 

 – Integrations with third-party tools like Calendly, Shopify, or Google Sheets. 

 – Custom integration for your system via API.

 Price: (Monthly) 50 Chats for Free / $15 for Pro / $199 for Premium

 11. ManyChat

 ManyChat is one of the best automated messaging apps that use Ai technology to generate chatbots for businesses without any coding knowledge and in as little time as possible, thanks to the platform’s drag-and-drop creation tool.

 Using machine learning and artificial intelligence, this Ai tool easily creates bots to facilitate communication with users that integrates with Facebook Messenger, SMS and others. 

 Chatbots can handle more of the sales process for brands, advertising, collecting information about prospects, sending discount codes, remarketing, and maintenance to increase business revenue. ManyChat also offers a robust analytics platform to track success.

 Key Features:

 – You don’t need any technical knowledge to create a chatbot, which makes it very easy to use.

 – It helps collect customer data by tracking metrics and reports that improve customer service.

 – It helps to build trust with buyers by creating a relationship during their buying experience. This step is crucial to their customer journey.

 – It is cost-effective as the basic plan is free, and the pro plan costs $15 per month.

 – It saves time because you can schedule your messages and send them to multiple people.

 -Captures phone numbers and email addresses

 Pricing: 

 ManyChat offers two pricing plans. The free plan allows you to engage up to 1000 contacts and access basic features for free. The pro plan offers advanced features that include unlimited growth tools, keywords, tags, and custom fields for a total number of contacts for $15 per month.

 12: LivePerson

  LivePerson is a conversational AI marketing tool that allows you to create engaging and personalized conversations using bots with your customers to convert and build loyalty.

 LivePerson, as an automated messaging and voice experience platform, aims to find the messaging applications your prospects are already using. It manages customer conversations across different marketing channels to create a sales channel on the platforms they are most comfortable with.

 LivePerson’s success comes from its supervised learning that trains algorithms through labeled data to improve the buying process for customers across different messaging or social apps.

 Key features:

 – Manage conversations with customers

 – Convert and retain customers through bot conversations

 – Supervised learning to train algorithms

 – Deeper understanding that ensures consumers feel seen, heard, and valued

 – Connect with consumers on their messaging channels and provide relevant and personalized content

 – Quantify customer relationships to analyze their feelings and understand what they think of your brand over time.

 – Out-of-the-box analytics to get a quick view of market trends and compare your brand to others in your vertical. 

 – Compatible with Twitter, Facebook Messenger, Google Assistant, Alexa, Etc.

 13. Seventh Sense

 Seventh Sense is an AI marketing tool designed to maximize the performance and engagement of your email marketing campaigns and programs by identifying the ideal time to send your email campaign. Seventh Sense is designed to work only with Hubspot and Marketo. 

 Seventh Sense analyzes the perfect time and day for email campaigns for each contact by building a predictive model based on their activity to increase their chances of opening the email and entering more profoundly into your brand’s marketing funnel. 

Marketers can better engage with their audience, knowing they will open their emails at the most appropriate time. It also increases email deliverability, improving the sender’s score.

 Key features:

 – Personalized service

 – Determine the best time to send emails to each contact.

 – Build individual predictive models

 – Behavioral profiling

 – Optimization of email marketing campaigns

 Price: (Monthly) Starts at $64 for Hubspot / Starts at $360 for Marketo

14. IBM Watson Personality Insights

 IBM Watson Personality Insights is a computer system created using NLP, ML, and other AI applications to answer all kinds of questions without human assistance accurately.

 IBM Watson Personality Insights helps marketers engage customers with tailored and relevant messages by extracting and analyzing a wide range of data from social media, corporate data, or other digital communications and uses it to develop in-depth personas. Watson’s real-time personalization also delivers personalized content and customer offers without requiring coding.

 15. Personalize

  Personalize is an excellent AI personalization marketing tool that identifies the products and services that interest your contacts the most.  Its algorithm relies on identifying the top three interests of each contact in your database based on their digital footprint.

 Identifying the interests of each customer at a given time allows companies to promote the right product or service at the most appropriate time. With this tool, you’ll be able to send the right messages, customized specifically for your customers, at the perfect time while gaining insights that will help you optimize your marketing efforts. 

 Main features:

 – Personalized campaigns to promote the right product or service to the right person at the right time.

 – Real-time insights that identify the top three interests of each contact based on metrics such as time spent on a page, frequency of visits, and recurrence. 

 – Up-sell and cross-sell to generate more revenue from your existing database.

 – Platform integration with various CRM, email, and data platforms like HubSpot, Zapier, and Mailchimp.

 – Tracking metrics such as time spent on the page, frequency, and recurrence.

 – Easy installation and use.

 16. Howler AI

 Howler is an AI-powered outreach tool that sends personalized handwritten messages to journalists who are a perfect fit for your niche.  Each list of journalists is algorithmically determined based on what they’ve written before. Howler also automates outreach, and when you get a response, a personal pitch is made to finalize the partnership. 

 Key Features:

 – Journalist Pitch to maximize the clarity and relevance of human-written messages to journalists.

 – Journalist search connects your campaign with hundreds of journalists based on what they’ve written, what they’ve tweeted, and where they write.

 – Fast, automated, no-obligation campaign launches.

 – Iterative campaigns to deliver articles each month based on journalists’ comments.

 – Comprehensive reporting allows you to view a list of your ideal journalists and their email open and response rates.

 17. Synthesia

 Synthesia allows marketers to generate professional-looking AI videos from the text in minutes. With Synthesia, you can easily create stunning professional videos for corporate training and communication, custom sales and customer success videos, e-commerce product videos, online training, and more. 

 Say goodbye to actors, film crews, and expensive equipment, and settle for AI the next time you need a “human” to record a simple video.

 18. Crayon

 Crayon uses AI to simplify competition analysis. It’s an intelligence tool that tracks what each competitor is doing on and off their websites and lets, you monitor their digital footprint.

Its platform visualizes competitor data in a single dashboard to keep marketers abreast of the latest updates and industry movements, such as product and price changes, employee reviews, marketing campaigns, and more, to help you identify trends and quickly inform decisions. Crayon tracks over 100 types of data across 300+ million sources.

 Their dashboards are fully customizable and track everything from product and price changes to reviews to content and campaigns launched.

 Key features: 

 – Single dashboard with internal and external insights.

 – Activity tracking

 19: Unmetric

 Unmetric is an AI-powered social media benchmarking platform that helps your team make real-time decisions by comparing, benchmarking, and analyzing your competitors’ strategies.

 Unmetric takes a different approach by helping you analyze other brands’ content and uncover the secrets of their content marketing success and new content ideas and opportunities by telling you what type of content should achieve similar results for your business.

 Key features:

 – Competitor monitoring to find your competitors’ keywords and phrases on social networks.

 – Competitive benchmarking to improve your social strategies 

 – Competitor Tracking helps you understand your competitors’ social media activities and check what they have done previously.

 – Content Ideation to find inspiration, discover concepts and explore possibilities for your brand content.

 – Automatic reports that help you save time, reduce the monotony of manual reports, and quickly check your social performance indicators.

 20: Optmyzr

 Optmyzr is a PPC optimization AI marketing tool that allows you to perform advanced automation in Google Ads, including bid adjustments, A/B testing, and keyword management, without coding or scripting. 

 It gives marketers intelligent suggestions for keyword and ad text choices based on machine learning analysis.  Optmyzr can even automatically create campaigns by intelligently adjusting campaigns you’ve run in the past.

  Key features:

 – Performance optimizations for your account in just a few clicks.

 – PPC insights to review PPC data, suggested optimizations to take immediate action, or revise your strategy.

 – Get the most powerful and fully customizable automation for Google Ads without writing a single line of code.

 -More minor suggestions for all the most critical aspects of your ads to continuously improve your account.

 – Budget optimization by reducing ad costs through automation. 

 – Reports to monitor your performance.

 What Are the Benefits of AI Marketing Tools?

 AI-powered marketing tools have many benefits, but speed is the number one reason AI-powered marketing tools should be present in every business. Artificial intelligence technology makes marketing tools capable of quickly processing large amounts of data collected from various digital sources, such as the web, social media, and email, and providing actionable insights that marketing teams can act on.

 Automate decisions 

 Another of the most significant benefits of AI marketing technology is that it can automate data-driven decisions instantly. They can show how your customer would react to your message or tell you the best strategy for email marketing campaigns. 

 Personalize at scale

 AI marketing platforms are emerging as the only scalable way to deliver hyper-personalized communications and experiences to customers. With the predictive analytics capabilities of AI marketing tools, companies can better understand customer behavior and buying patterns to personalize language at scale, at every touchpoint of the customer journey, and deliver a customized customer experience.

 Reduce marketing costs 

 After an initial investment, AI marketing tools allow companies to work quickly and efficiently without paying staff to do manual work, reduce human error, and help you save money.

 Run more tests faster

 AI marketing tools are no longer limited to A/B split testing. They can evaluate thousands of multivariate permutations much more efficiently and quickly than A/B testing.

 Increase marketing ROI

 AI marketing tools by providing deep customer insights and show you what your buyers want, aggregate hot leads, move them along the buyer’s journey and convert them into customers. Which ultimately allows brands to increase their marketing ROI without wasting money on ineffective campaigns.

 Conclusion 

 Using the best AI tools for marketing designed to automate tasks and process data at a scale significantly impacts business growth, whether small or large. AI-powered tools offer businesses the speed to save time, high accuracy rates to derive actionable insights while avoiding human error, and the learning ability to improve over time.

Whether your goal is content creation, increased efficiency, decision-making, cost reduction, better customer experience, or analytics, there are marketing tools you can use. 

 Start trying them out, and leverage the power of these AI-powered tools so they can help improve your marketing efforts immediately.