Today, the content marketing tools available to content marketers have grown considerably. These are the tools you can use to develop an effective content marketing strategy and real growth for your online business.

Your mastery of content marketing tools is a critical factor in your success as a content marketer, as virtually every step of the content marketing process can be enhanced with software and online tools. Content marketing tools help you implement your content marketing plans, regardless of the size of your business and the budget you have.

There are a lot of content marketing tools out there that make your life easier, save your business time and energy, and set you up for success. However, many of these tools are very different from each other and serve very different purposes in content marketing, such as creating content, distributing it, measuring the effectiveness of your content marketing, etc.

By using a combination of publishing tools, apps, or software, you will increase your chances of building brand awareness, creating compelling content, and providing unique selling points to convert your website, visitors, into customers. Therefore, it is important to determine which are the best content marketing tools that will give you the results you are looking for.

Here we have listed some of the best content marketing tools divided into different categories that cover research, editing, publishing, promotion, analytics, measurement, and optimization to meet your different needs as a content marketer.

Content Ideas Tools

1- BuzzSumo Content Marketing Tool

BuzzSumo is a great content marketing service that provides content marketers with a tool to quickly and easily find a proven content topic ideas, keywords that work well, platforms and channels that drive social sharing and engagement, and top competitors and influencers in your industry.

This all-in-one, feature-rich content marketing toolkit is ideal for planning and preparing your blog posts. In short, BuzzSumo allows you to:

• Discover the most popular topics for any keyword
• Know what content is most often shared
• Know which networks the content is shared on
• Find industry experts and influencers who will promote your content for you
• Receive notifications so you’re always the first to know if one of your keywords has been mentioned.
• Receive notifications when one of your competitors publishes new content so you don’t miss anything from now on.
• Perform competitive analysis to see how your competitors’ content is performing.

BuzzSumo features

• Brand Monitoring

 This is a BuzzSumo feature that allows you to monitor your brand’s reputation and mentions on the Internet.

You just need to enter the Role, Website, and Company name, and every time your brand is mentioned, positively or negatively, you are immediately informed.

• Search Content

BuzzSumo Content Search helps you create content that is valued by content marketers and readers.

 It is divided into several different features, also helping you develop great ideas.

• Most Shared

Just enter the keyword you want in the search bar and click “Search”. You’ll get the results sorted by “Total Engagements”, which is the default setting of the site and is also the most useful.

BuzzSumo’s detailed filter allows you to choose results by date, content type, language, word count, and country to dig as deep as you want.

You can also save this search result by clicking the “Save Search” option. Your results will be saved in the “Projects” tab for you to view at any time.

• Trending Now

If you write about current events, this feature will be very useful. You can also filter the news using their temporal filters, or language filters and categories such as countries, sports, everything, business, and more and then sort the content into “Trending Now” or “Most Engagements” according to your needs.

• Content Analysis

The content analysis feature helps you calculate the return on investment of the money and effort spent on content creation, distribution, and marketing.

Just type in your brand or website name and you’ll get all the content you’ve published, engagement on each post, average engagement per network, content type, and more.

BuzzSumo also helps you understand your audience or readers by providing you with data such as total engagements per day published, average engagement per content length, and top content items.

With BuzzSumo’s “domain comparison” feature you can see what your competitors are doing with their content.

• Backlinks

To use the backlinks feature, just type in the URL and press the search button and you’ll get backlinks and those metrics like domain links and external links. You can even sort them by most shared or “Total engagements”.

• Question Analyzer

BuzzSumo’s question analyzer helps you understand what questions your customers or readers may have about a given keyword.

• Facebook Analyzer

If your Facebook account is connected to BuzzSumo, the Facebook Analyzer feature allows you to analyze your brand’s social signals on Facebook and analyze your Facebook pages.

• Find Influencers

BuzzSumo’s Influencer Search feature allows you to find and approach influencers in any field you want and has two parts.

– Influencers who have the same audience as your target audience.

– Authors who have written top-notch content related to your industry that you can ask them to write for you.

• Search Influencers

The Search Influencers feature allows you to find influencers by their biography or by the most shared content. To find influencers by their bio, in the “Search Bio” section type in the particular skill you want.

To find influencers by shared content, simply type in the industry or related keywords and you’ll find influencers with their Twitter accounts and the links they’ve shared.

You can also search influencers by type, country, Instagram filter and save them to contact later.

• Top Authors

To use BuzzSumo’s “Top Authors” feature, just type in the desired keyword and you’ll get a list of top authors, their total engagement, content, and more. You can export this list to a simple CSV.

• Outreach List

Outreach list allows you to create a list of influencers by saving them in different lists, to contact them later.

Pricing:

BuzzSumo offers 4 different plans,

Pro Plan: 79$/Per month (Unlimited searches, 5 alerts, 5000 mentions)

Plus Plan: $139/Per Month (Unlimited Searches, 10 Alerts, 10,000 Mentions, Question Analyzer)

Large Plan: $239/Per Month (Unlimited Searches, 30 Alerts, 20,000 Mentions, Question Analyzer, Facebook Analyzer)

Enterprise Plan: $499+/Per month (or a customized plan according to your needs, Unlimited searches, 50+ alerts, 20,000+ mentions, Question Analyzer, Facebook Analyzer).

2-Ubersuggest

Ubersuggest is an extremely useful keyword research tool developed by entrepreneur Neil Patel. Although the tool is designed as a keyword research tool, it can also provide you with an almost inexhaustible supply of interesting content ideas for research.

It works by expanding the starting keyword using suggestions from Google Suggest and Google Ads Keyword Planner.

At first glance, Ubersuggest may seem a bit complicated due to the amount of additional information and views. But you can familiarize yourself with the tool so you’ll be able to use Ubersuggest in no time.

Ubersuggest results include “long tail” keyword ideas that include three or more terms and can be used as content titles right out of the box.

Once you put a keyword in the bar you’ll be able to see numerous suggestions, along with SEO difficulty metrics, monthly search volume estimates, average CPC, PPC competition, and SEO competition.

Here are some of Ubersuggest’s features for keyword research.

Keywords show you a list of keywords for which the page is ranked in Google.

Related Keywords: This allows you to find specific uses of your starting keyword with less competition. This is a key element in choosing the keywords you will try to rank for.

Questions: shows you keywords that people use to find answers.

Prepositions: automatically adds modifiers to your keyword research.

Comparisons: generates a list of “vs”, “or” or “and” terms. To show you what summary and comparison items you can create from your starting keyword.

Overview and Search Volume Trend: This gives you all the basic information you need, as well as the search volume trend for that keyword over the last 12 months.

Average Backlinks and Domain Score: This shows you approximately how many backlinks you need to rank on the first page for this keyword.

It also gives you the Domain Score of the average ranking site.

Content Ideas: It gives you a list of content on that topic that generates a lot of traffic, backlinks, and shares on social media.

Also, you can filter to include/exclude keywords, show only content with a minimum number of Facebook shares, etc.

SERP Overview: If you click on the “SEO Difficulty” card, you’ll see the top 100 ranking pages for that term, along with data on their links, social shares, and estimated traffic.

Competitive Analysis

Ubersuggest has competitive analysis features that tell you how hard it will be to rank for a keyword by also presenting you with a quick overview of your competitors.

Traffic Analyzer Overview: by typing a domain into the traffic analyzer, you will get an overview of a competitor’s SEO efforts such as:

Organic Keywords: This is the total number of keywords that this site is ranked for in Google.

Organic Monthly Traffic: This is an estimate of the number of visitors a site receives from Google on a monthly basis.

Domain Score: This is an estimate of the authority of links from a domain.

Backlinks: This is the total number of backlinks a site has.

Traffic trend Chart: shows you the evolution of organic traffic of a site.

SEO Keyword Ranking: This shows the location of a site in Google’s search results.

Top Pages

This is a list of pages that bring a site the most traffic in search engines. “SEO difficulty” score is a very rough estimate, based 100% on backlinks.

Site Audit

You can also use the entire competitive analysis process to perform an SEO audit of your own site by clicking on-site audit. Ubersuggest will give you a lot of useful information, such as what keywords you are ranking for, where your backlinks are coming from and what errors you need to fix.

On-Page SEO Score: This tool checks 100 pages of your website. It assigns each of them an “on-page SEO score”.

Health check: presents you with a breakdown of how your site’s pages performed in the audit.

Critical Errors: shows you problems that may affect a page or even the overall ranking of your site. For example, duplicate content blocked pages, etc.

Warnings: are things that do not have a direct effect on your SEO but are still worth fixing.

Recommendations: are small steps that can slightly help your SEO.

Site speed: shows you how fast your site pages load on both desktop and mobile and also shows you why your site might not load quickly.

Overview: Shows you a site’s domain score, total backlinks and referring domains, and a site’s estimated monthly organic traffic.

Backlink List: This is a list of backlinks pointing to a website.

Filters: This allows you to filter to see only followed or no-follow links and even filter links from a certain domain or not.

Ubersuggest compared to other SEO tools is a cheap tool and even works as a free tool.

The features you get for free are extremely useful, which makes Ubersuggest an extremely effective keyword research tool for any average solopreneur or website, especially if you are starting your online business.

The Pro version of this SEO tool costs only $29 per month and provides access to more advanced SEO features, such as filters for keyword suggestions, which are better suited for experienced bloggers or large sites that may need a larger sample of data to come up with content ideas.

3-Portent’s Content Idea Generator

Portent’s Content Idea Generator is a great content marketing tool that can give you a range of content ideas and engaging headlines that your audience won’t be able to stop clicking on.

It is a completely free tool, simple to use, and provides an endless amount of content topics that can help you overcome writer’s block by turning them into blog posts.

This tool generates dozens of different blog post titles by also telling you why the different elements of that particular title work.  You can rinse the results and repeat this process until you find an idea you like.

Price: Free

4-Quora

Quora is an online community that can serve as an incredibly valuable content marketing tool and the best source of attention-grabbing content ideas and useful suggestions by content marketers. You can use and discover the types of questions that target consumers are asking for inspiration for your blog.

Using the built-in search function, you can comb through Quora results to find blog post ideas, questions for your FAQ pages, and more. You can even leverage Quora to promote your content by offering it as answers to questions to attract backlinks and generate leads for your business.

5- Reddit

Reddit is another online discussion forum that, thanks to its massive user base, can serve as a real content marketing tool for you to come up with content ideas. It has specific sub-communities or “subreddits” covering all topics.

You can use Reddit by asking for feedback and ideas that can help you improve your content and even find opportunities to partner with other content marketers and attract backlinks to your website.

6-Twitter

Twitter is another source that can serve as a valuable content marketing tool that allows you to see what topics are trending and what hashtags are relevant to your industry and target audience.

You can ask insightful and timely questions about your desired topic and invite your audience to engage with you by encouraging them to share their opinions, thoughts, and ideas for content ideas.

Content Management Tools

7- WordPress

WordPress is a content marketing tool that is actually an open-source CMS and the most popular blogging software in the world that allows users to host and create websites. WordPress offers a very flexible and incredibly powerful platform that has an endless variety of responsive themes so you can customize your entire site for free to suit your business, blog, portfolio, or online store.

WordPress also contains hundreds of plugins so you can do almost anything you want. WordPress is easy to use for content creation, content upload, visitor tracking and integrates many plugins to help optimize your marketing process.

It also allows you to capture email addresses, add analytics, live chat, build landing pages, and much more.

Price: Free

8-Google Docs

Google Docs is a free, easy-to-use, cloud-based document editing platform that serves as a great content marketing tool for marketers to implement their content marketing strategy. Many content marketing teams use Google Docs today because it is the best and most widely used content-sharing collaboration platform of its kind, offering all the features you need.

It allows you to customize your fonts, create bulleted lists, insert tables, add images, quickly share a file with other users, and specify access privileges for people who get the link to your document, allowing content marketing teams to all to be on the same page and collaborate on content in real-time.

You can usually find a way to upload Google Docs directly into your CMS.

9- HubSpot

HubSpot is a platform that provides powerful content marketing tools for content management, sales, and CRM. It provides content marketers with all the tools they need to create content, optimize it, and make sure it reaches the right audience.

HubSpot provides several free content marketing tools that you can use immediately such as forms and pop-ups, email marketing, live chat, CRM, and an all-in-one WordPress plugin for marketing.

The ease of use and flexible limits of the free tools make them the perfect option for beginner blogging teams. Once you create your account and distribute your content, HubSpot analyzes your marketing strategy in terms of overall sales and performance.

You can use HubSpot’s lead capture tools on your site as well as the handy WordPress plugin that allows you to easily connect to your WordPress site.

HubSpot at every level of your business growth offers a solution that can help you build your content marketing program. It offers options for split testing, content hosting, sales team, and customer communication, as well as goals and targets that can be tracked using Hubspot’s analytics software.

Price: Free, unless you start using their paid marketing tools.

10-DivvyHQ

DivvyHQ is a content marketing tool that provides streamlined solutions for editorial planning and team collaboration in creative content production.

DivvyHQ software hosts all your schedules, campaigns, deadlines, and other initiatives related to your content marketing strategy.

This content marketing tool gives you unlimited shared content calendars, customizable content types, and easy management of even the most in-depth content marketing campaigns.

DivvyHQ Key Features

DivvyHQ Campaign Management

DivvyHQ has a campaign management area that allows you to easily create and name a new campaign and assign it to specific content calendars, specific teams and designate different levels of access.

The tool offers three types of built-in campaigns:

• Regular campaigns
• Event campaigns
• Content theme campaigns

In the campaign dashboard, you can check the progress of past and current campaigns.

By clicking on a campaign, all content items associated with the campaign will appear and you will be able to check the success of different aspects of the campaign.

DivvyHQ Social Media Management

DivvyHQ also allows you to schedule content to be published on your social platforms from within its tool.

Once you’ve integrated social media accounts into your settings you can choose which team members can post content to social media, and which can have access to administrative tools (to edit content, add or remove users, and delete the channel completely) and assign specific content types to different platforms.

DivvyHQ Editorial Calendar

On the calendar admin dashboard, you can develop a calendar structure that aligns with your organization’s content goals as well as tasks, workflows, or deadlines to specific tasks.

If you move deadlines, DivvyHQ automatically recalculates project deadlines to fit the new calendars.

DivvyHQ editorial calendars are customizable for all your teams and projects.

DivvyHQ Analytics and Performance Monitoring

DivvyHQ’s analytics tool includes preconfigured dashboards for each content channel, broken down into categories such as social, web, email, video, and paid media that you can link to SEO and analytics platforms like Google Analytics and Adwords, Moz, Salesforce, and Marketo.

The information in your dashboard allows you to analyze the effort spent on a particular piece of content and measure that time against its performance.

In your dashboard, you can, for example, see what everyone on your team is working on, what the next steps are, what’s coming up in the content pipeline, and even make notifications to your team for certain milestones.

DivvyHQ “Parking Lot” of Ideas

The “Parking Lot” feature, provides your team with a repository to house and tag content ideas until you are ready to implement them.

This feature allows you to assign team members to the future production of approved ideas and schedule these parking lot items into your editorial calendar.

DivvyHQ Review and Approval Workflow

DivvyHQ aims to save time in your content review and approval process with its streamlined workflows.

The workflow tool gives you options (default or custom) to create specific tasks and subtasks for different campaigns.

Once you have created a piece of content that uses a workflow template, the tool automatically generates these production tasks and suggests task deadlines based on the template.

The workflow includes a “to review” status that can be used to let managers know when content is ready for review.

DivvyHQ Pricing Plan

DivvyHQ offers three plans:

All plans include unlimited content calendars, a content repository, an idea storage section, and a project management tool.

• Lite Plan ($30 per user per month)

Includes basic features like content scheduling and content production collaboration between small teams.

• Pro Plan ($105 per user per month)

It allows organizations to create custom workflows and direct publishing schedules. The Pro plan also includes WordPress integration.

• Enterprise Plan ($215 per user per month)

 This plan is designed to meet the needs of large, decentralized teams that need an all-inclusive solution.

Content Writing Tools

11- Grammarly 

Grammarly is an ideal content writing tool that scans your content for grammar issues such as repetitive words, incorrect tenses, readability, and more to improve the quality of your content marketing.

With Grammarly, you can gain the confidence of your readers and have peace of mind knowing that it is error-free and optimized for your audience’s reading level. You can also install Grammarly as a Chrome extension, which can be used in Google Docs, on social media, and on a variety of content platforms.

12-Hemingway

Hemingway is another valuable content marketing tool. It is a writing assessment tool that examines your work to identify common sentence errors such as illogical structure, readability, passive voice, grammatical errors, and excessive use of adverbs.

Hemingway lets you know if your content uses complicated words and improves your writing by offering simpler suggestions and bringing clarity to it.

13-Evernote

Evernote is a content marketing tool that provides you with a workspace and syncs across all your devices, whether it’s a computer or a smartphone. It helps you organize and manage your notes, ideas, and sketches to create better and more organized writing.

With this tool, you can have proper storage space such as images, web pages, and PDF files that your entire team can access to save ideas and share ideas.

You can also access your saved documents offline, search for text or images, comment on specific images, sync your account across multiple devices, and much more.

Price: Free or one-time payment of $19.99 for the desktop version.

14-Airstory

Airstory is an app designed for content creators. It is an ideal content marketing tool for bloggers, writers, or social media specialists, who want to produce content on the go to write easily.

Airstory aims to streamline all writing-related tasks by helping you create content and cite your research and data by categorizing notes into different categories easily and in less time. Airstory also has a Chrome and Firefox extension that helps you cite your sources in your content.

Price: Free

15- Wordable

Wordable is a content marketing tool and online content application designed specifically for content managers and blog writers to make it easy to upload or download from Google Docs to WordPress. Wordable also allows you to add alt attributes, publish metadata, and open links in a new tab, all in one click.

Price: $19 per month

• Professional: $49/month
• Team: $99/month
• Enterprise: $299/month
• Enterprise: $999/month

 Keyword Research & SEO Tools

16- Jaaxy

Jaaxy is an online keyword research tool and can be one of the best content marketing tools. It is easy to use and will reduce your keyword research efforts to a bare minimum.

It has features to find keywords, make alphabet soup automatically, track site rankings, analyze search engine results page and explore opportunities in your niche.

Jaaxy helps you find long-tail, informational and purchase intent keywords that will not be found in other keyword tools to boost your business.

Jaaxy collects search data from the three major engines of Google, Bing, and Yahoo and displays it in a simplified way. Jaaxy’s keyword research tool can be enhanced by tracking your domain’s ranking for different keywords.

Price: Jaaxy has a free plan that offers you 30 search queries of all types (keywords, alphabet soup, search analysis, and affiliate programs).

Pro Plan: $49/month

Read More: Jaaxy Keyword Research Tool Review

17-Google Trends

Google Trends is a search trend feature that shows you how often a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.

You can use Google Trends as a great content marketing tool for comparative keyword research to discover the most common searches and uncover geographic information about search engine users.

By using filters to find the right category that is interesting and relevant to your target audience, Google Trends helps you find relevant topics to write about that can help you get more traffic from your content.

18-SEMrush

SEMrush is a tool that helps businesses manage digital marketing methods, such as content marketing, pay-per-click (PPC) SEO campaigns, social media. SEMrush can be your content marketing tool of choice for tracking keywords in organic search, measuring your website’s performance, and gaining insight into your competitors’ digital marketing strategies.

SEMrush, checks your on-page SEO and optimizes it for better lead generation, and helps you identify trends in your industry.

 Free users receive only 10 queries.

Read More: 80 Best Free SEO Tools

19-KWFinder

KWFinder is a popular and easy-to-use content marketing tool with a seamless user interface and intuitive features. This content marketing tool helps you find the real long tail and low competition keywords that your target audience uses and you can analyze these results to see which ones are the easiest to rank for and have the most potential traffic.

KWFinder’s dashboard is understandable and shows you only the essentials, with a user-friendly design that allows you to easily review each piece of data. KWFinder gives you tons of keyword ideas, with monthly search figures and a surprisingly accurate keyword difficulty score, and even an advanced keyword research feature, such as result filtering and SERP analysis.

With the competitive keyword research feature, you can examine your competitors’ rankings and target the keywords that are successful for them. Keyword difficulty score calculation is an important feature of KWFinder that shows you how difficult it is to rank for a particular phrase.

 But KWFinder doesn’t just show this as an indicative figure, it’s also packaged to put things in perspective. The color-coding makes it easy to spot low-hanging fruit as you scroll through a list.

20- Answer The Public

AnswerThePublic is a keyword research tool that allows marketers to instantly get research information directly into the minds of their customers.

This content marketing tool takes auto-completion data from search engines like Google and quickly extracts all the useful phrases and questions people are asking around your keyword.

It’s a goldmine of consumer information that you can use to create new and highly useful content, products, and services. The results are customizable.  You can choose how you want the data to be displayed based on your needs, hide suggestions that are not useful to you so you don’t have to keep going through them.

You can also save your reports, even with the free version, so you can come back to them later and view the data again. This saves you from rerunning the same reports and wasting your free reports.

AnswerThePublic has a basic free version that gives you up to three searches per day. You can also pay $99 a month for a pro version that allows unlimited searches and more reporting options.

Read More:  4 Best Keyword Research Tips to Improve Your Ranking

Graphic Creation Tools

21- Canva

Canva is one of the best online image editing tools especially when it comes to creating images for social media. Canva allows small and medium businesses to create customizable graphics, prints, and presentations with professional layouts, templates, frames, voice icons, and more.

It’s the preferred tool for marketers who need to quickly create images for ads or landing pages, business cards, flyers, videos, or presentations. You can choose from hundreds of templates, designs, fonts, images, etc. for all your projects.

 Canva has beautiful pre-packaged image templates for the most popular social networks, a media library, a text and image editor, and a host of tools that help you create fun and professional images without the need for graphic designers. With Canva, you really don’t need to have excellent graphic design skills.

You can use the drag and drop feature to drag new elements into your template, then edit them and create great images and visual content with ease.

Price:

Canva has a free plan but to get access to all the tools, stock images, and features, the premium option is the best.

The premium option starts at $119 per year

22-Easelly

Easelly is an online tool that allows users to drag and drop images into a theme and create shareable graphics, infographics, and visualizations.

23-Adobe Creative Cloud

Adobe Creative Cloud is a tool that allows you to sync, create and publish websites and apps, and organize your creative assets across multiple devices, among other things.

24- Pixlr

Pixlr is a cloud-based photo editor that makes it easy for anyone to make and share creative images. You can use Pixlr on multiple platforms, including PC, Mac, smartphones, and tablets to crop, rotate and tweak images in a completely ad-free experience.

The online software offers users the ability to edit a wide range of image types, including .jpeg, .psd, and .gif formats.

The platform comes in two main applications:

– Pixlr E (advanced photo editor).

– Pixlr X (quick and easy graphic design)

To use this online photo editing software, you just need to use your Flash-enabled web browser to access the Pixlr website, choose the tool you want to use, and start the editing process without having to create an account.

Price: free

25-Piktochart

Piktochart is a cloud-based and easy-to-use tool that requires no in-depth experience to create professional-quality infographics. Piktochart has a set of features that allows you to create ready-to-use charts, diagrams, and maps, high-resolution downloads, functional innovations.

Piktochart helps you create infographics that work perfectly with your social media channels and blogs. In addition, Piktochart’s features allow you to add videos, graphics, maps, and interactive hyperlinks.

Piktochart also features interactive maps, categorized icons, design training graphics, and a resizable canvas. All completed projects can be saved for later viewing and editing. You can also choose to export projects in a variety of formats, including PDF, PNG and

JPEG.

Price:

Free trial

Free lifetime account

Lite: 15 $/month

Pro Plan: 29$/month

Pricing for non-profits and education plans: 39.99$/month

26-Snappa

Snappa is an easy-to-use graphic design tool with hundreds of ready-to-use templates that allows you to create beautiful images and custom visuals for social media in a snap without needing graphic design skills.

With Snappa’s Template Graphics Sizing feature you can easily edit images that are already sized correctly for Facebook, Twitter, LinkedIn.

Price: $10 to $20 per month

27-Venngage

Venngage is an online information design tool for marketers to create infographics, reports, data visualizations, presentations, ads, social media, and more.

You can choose a template or color scheme first, then add text, change fonts and add widgets, graphics, and icons among many other features.

Price:

Venngage offers a free trial

Venngage pricing starts at $19.00 per feature, per month.

28-PicMonkey

PicMonkey is an excellent and easy-to-use online tool for light graphic design and image processing for non-designers and, mainly, business owners that work on Windows, Mac, Linux, and Chrome OS that allows doing basic editing or special effects, such as cropping, resizing, color adjustments and filters.

PicMonkey also offers free apps for Android, iPhone, and iPad that lets you doodle with its brush tool, as well as use the brush to apply various effects, just like on the web version.

The web app introduces you to the basic functions and gives you tips on how to try some of them. The user interface is very user-friendly for beginners. PicMonkey has many templates that are fully editable, and well sorted, and with the help of the search bar and auto-complete feature display the search results as you type.

Price:

Picmonkey offers a free seven-day trial that allows you to use most of the features offered by the Pro version.

Basic: for $7.99 per month or $72 per year

 Pro: $12.99 per month, and $120 per year

Team: $33.99 per month and the annual subscription costs $300

29-Unsplash

Unsplash is a community that offers hundreds of collections of beautiful stock images donated by various photographers from around the world, which you can use for free, without attribution or copyright restrictions.

You can find just about any type of photo there, and for an even wider selection of available stock photos, check out The Stocks.

Price: free

Read More: 13 Best Online Graphic Design Tools for All Skill Levels

EBook Creation Tools

30- Scrivener

Scrivener is a high-end ebook creation software, ideal for writers, and has many options to create an organized and distraction-free work environment. Scrivener is a perfect tool for creating ebooks in all types of formats, including PDF, ePub, and Mobi.

Scrivener is a Word-like editor that allows you to copy and paste formatting from one section of text to another or save complex formatting for quick application later.  You can even import Word documents, Final Draft scripts, plain text files, images, movies, sound files, and web pages.

Price:

The software company offers a free 30-day trial version,

– free with limited functionality

– Paid plans from $40.84/one time

31- Adobe InDesign

Adobe InDesign is publishing and typesetting software perfect for creating digital content such as flyers, brochures, posters, newspapers, presentations, and ebooks.

Adobe InDesign helps graphic designers create beautiful pages and prints for promotional materials and books. The software allows you to easily view the designed pages.        

Adobe InDesign gives you all the tools you need to create beautiful layouts. You can align text or wrap it around an object, many fonts are available in the software but you can add your own, add columns, frames, page breaks, and paragraph breaks.

You can use capitals to enhance paragraph design and define borders with custom corners.  You can create tables from scratch or imported them from other applications.

The Master Page feature allows you to place specific objects or text on multiple pages of the same document. You can even add objects to pages, such as page numbers, chapters, headers, footers, and sections, which is done quickly in InDesign.

InDesign’s liquid layout feature allows you to scale objects on the page. You can create sections on your pages for a clean, easy-to-edit layout, and much more.

Price:

Adobe InDesign offers a free 7-day trial, but you will need to provide your email address and credit card information. After seven days, you will be charged according to the plan you choose.

Monthly plan: $31.49/month

Annual plan, monthly payment: $20.99/month

Annual plan, prepaid: $239.88/year ($19.99/month)

All plans include access to the latest updates, 100GB of cloud storage, Adobe Portfolio, Adobe

32-Designrr

Designrr is an amazing ebook and report creator that acts as a lead magnet to reach more people. This tool allows you to turn your blog posts, videos, podcasts and pdfs into ebooks, dynamic flipbooks, show notes, web pages, and pdfs.

You can use Designrr on Mac and Windows and publish an unlimited number of ebooks without worrying about formatting and writing the content.

With this tool, you can create an ebook using 100 project templates based on your niche, and there are around 720 Google Fonts available that you can choose from depending on your niches. An unlimited number of royalty-free images are available, which you can adapt to your brand.

To create your ebook, all you have to do is choose the source, review your project, choose a template, tweak it and publish it. Your source can be any document, blog pages, websites, Facebook social content, YouTube files, audio, and video, which will be transcribed in minutes.

Price:

– Basic: $27

– Pro: $27 (for Basic) + $97 PER YEAR 

– Agency: $27 (for Basic) + $97 PER YEAR (for Pro) + $197 PER YEAR (for Agency)

Video Creation Tools

33-  Vyond (GoAnimate)

Vyond (formerly known as GoAnimate) is one of the best and easy-to-use video creation tools that anyone can use to create impressive videos that meet their content marketing needs.

Vyond comes with impressive features such as drag and drop, which allows you to easily select multiple background settings, and automatically assign dialogue to characters with the lip-sync feature.

This video tool allows you to create high-quality animated videos with a professional look, simply add dialogue or voice narration, or import audio files from your computer or any device. You can also record directly into the platform, or use professional actors.

Using Vyond ‘s library you can make a visually appealing video from a number of templates, backgrounds, and characters available so that your final content looks professional.

Vyond offers unlimited hosting space, uploads, and video content creation and supports multiple video input and output formats including AVI, MP4, MP3, MKV, DAT, AMV, VCD, WMV, and more.

34-AVS Video Editor

AVS Video Editor is considered as one of the best video creation software for video marketers that allows you to record multimedia files from your computer and create video guides, training videos, or demos. AVS Video has a lot of features that allow you to create videos for your video marketing needs like:

• Process multiple video formats like AVI, VOB, MP4, DVD, WMV, 3PG, MOV, KMV, and more, using one of the popular codecs like MPEG-4.
• Process videos with different image sizes such as HD, Full HD, 2K Quad HD, and 4K Quad HD.
• Edit your videos by cutting, splitting, merging, rotating, and blending.
• Select from 300 different video effects to use in your videos.
• Insert menus, sound, text comments, subtitles and stabilize shaky videos that are recorded.
• Edit formats such as AVI HD, WMV HD, TOD, AVCHD, MOD, MTS/M2TS, and more.
• Transfer videos from DV/HDV cameras, webcams, or VHS cameras and save the videos to your computer.
• Capture important features of a product or service, and turn them into stunning slideshows for viewers.
• Style your final Blu-ray marketing videos by applying effects and adding special menus.
• Save the video in a suitable format on your PC, then burn it to DVD, adjust the video for your iOS or Android devices, or easily publish your creative video on your social network or website.
• Support different languages including English, French, German, Spanish, Italian, Japanese, Dutch, Polish, Danish, and Russian.

35-Adobe Premiere Pro

Adobe Premiere Pro is one of the few video tools used by professional video editors that allows you to process different video formats, animations, and audio files in any format.

Adobe Premiere Pro allows you to quickly and easily edit, record, import, and share videos and other animated files. Adobe Premiere Pro can be used on both Mac and Windows computers and supports almost all common video formats.

Adobe Premiere Pro is a paid tool, comes with many impressive features that you won’t find in free video editors such as HD support, multi-track editing, storyboard mode, unlimited audio, and video tracks, linear timecode display, and NDE.

36-KnowledgeVision

KnowledgeVision is a leading provider of intelligent media creation and hosting technology that transforms presentations and web content into an integrated and interactive online video experience.

KnowledgeVision requires no special software or application downloads and its interactive online presentations can be viewed and shared on any device, in email campaigns, in learning management systems, on social media, and published as a link.

KnowledgeVision software easily synchronizes videos, audio, presentation slides, images, additional attachments, and a variety of online assessment tools. Your presentations can also be easily tracked with the click of a button to measure engagement levels.

Audio Creation Tools

37-Audacity

Audacity is a free and incredibly versatile application that you can use for recording ringtones, capturing conversations, editing, and mixing audio files. Audacity is the perfect tool for mixing multiple tracks together, which makes it excellent for creating podcast episodes or radio shows.

Thanks to its multi-track capabilities, it’s easy to cross-fade different tracks or adds sound effects and music in between your show’s dialogue. All you have to do is drag and drop an audio file into Audacity to import it into your project.

38-Podbean

PodBean is one of the best podcast hosting platforms that also allows you to easily distribute your podcast on platforms like Google, Spotify, and Apple Podcasts.

PodBean has a pretty impressive set of features that will be useful for you to develop your podcast. Once you sign up for PodBean the podcast platform also provides a free website with your account, as well as several professional themes to customize its appearance.

 Podbean has no limit to the number of downloads, episodes, or recording time, so it’s also reassuring to know that you won’t have to worry about storage after you publish your first podcast.

This means that if you have long-term plans for your podcast and want your show to have a large audience, Podbean can help you achieve your goals.

Podbean also has an app that allows you to publish your episodes directly from your phone. Podbean is linked to popular podcast directories, so your episodes can be exposed.

Price:

Basic: Free

PodBean’s free offering only supports the MP3 file format and is limited to 500MB of storage and 100GB of bandwidth which equates to approximately 7-10,000 downloads.

Unlimited Audio: $9/month

Unlimited Plus: $29/month

Business: $99/month

39- Buzzsprout

Buzzsprout is another podcast hosting platform that allows you to add a podcast player that displays on your website. You can display an episode or an entire playlist. Their free plan allows you to create material for about two hours and hosts the files for 90 days.

It also offers an easy-to-use measurement console, that estimates the number of subscribers downloading each episode in the first 90 days. so you can see the countries your listeners are from, which helps you better understand your audience.

If you upgrade from $12-24 a month to one of their three paid plans, they’ll store your files forever, you’ll get unlimited storage and 250GB of bandwidth per month.

Content Analytics and SEO Tools

40-Google Analytics

Google Analytics is an indispensable tool for any content marketer that allows you to track everything from your website traffic to visitor demographics to help you improve your pages.

This tool allows you to track to understand how your customers are engaging with your ads, website content, and social tools across all devices to adjust your content strategies accordingly.

With Google Analytics, you can easily measure important engagement metrics such as page views, average session length and bounce rate and break them down by channel (organic search, social, direct, etc.).

But in addition to that Google Analytics includes many reports like audience reports, advertising reports, acquisition reports, user flow reports, data freshness, funnel analysis segmentation, visualization, data import, user access control, predictive analysis, and more. 

Price: Free, unless you use Google Analytics 360

41-Google Search Console

Google Search Console is another essential tool to check how often your website appears in Google’s search results and test if Google manages to understand your content, in order to help you improve the SEO and search performance of your site.

42- Raven Tools

Raven Tools is an all-in-one SEO tool platform for agencies, freelancers, and in-house marketers that offers a full range of SEO and analytics tools to help you increase your web traffic.

Raven Tools’ comprehensive reporting on all your marketing campaigns using SEO, PPC, and social media metrics allows you to optimize your content.

Raven Tools is a great option for those looking to generate detailed analytics reports and understand how to create better content for users.

Raven Tools also offers keyword research, competitor analysis, and backlink analysis tools so you can implement a comprehensive SEO strategy. You can then track the success of your content in terms of keyword rankings, traffic, and social media shares.

43- Ahrefs

Ahrefs is a well-known set of tools for backlink and SEO analysis, site auditing for common SEO issues, alerts on lost links, web mentions, and keyword rankings. With Ahrefs, you can discover your competitors’ strengths, track your mobile rankings, frequency of new posts, visitor location, and more.

Ahrefs is also great for researching new articles, tracking your post-performance, planning your posts by analyzing your competitors’ strategies and content.

Key features:

– Competitive analysis

– Keyword research

– Backlink analysis

– Content analysis

– Ranking monitoring

– Site audits

 price:

– The company offers a 7-day trial version for $7

– Starting price is $99/month

– Price peaks at $999/month.

44- SEMrush

SEMrush is a digital marketing tool created for SEO professionals that provides you with valuable information about search engine marketing, competitor keywords, competitive research, content creation, and link building, and many more.

The tool has a massive SERP database of over 106 million keywords and 71 million domains that can be used to help you rank better in search engines.

SEMRush’s Keyword Magic tool helps you find high search volume, low competition keywords that you can then turn into a web page and blog post ideas.

But with SEMRush you can not only find new keywords and, find out if you are ranking for unexpected search terms but you can find out what organic search terms your competitors are ranking for.

You can use the free trial version to get interesting information in just a few minutes. Simply enter your site’s URL into SEMRush to find keywords and search terms you may not have even thought of yourself.

SEMRush also offers you the SEO content template and SEO copywriting wizard you can use to better optimize your content for search engines and increase your organic traffic, attract backlinks and stand out from the competition.

45- Moz

Moz is the ultimate tool that can help you improve your rankings, generate quality traffic, and measure your online results. Moz also helps you monitor your, on-page optimization, competitive analysis, and keyword difficulty tool monitor social media, manage SEO campaigns, and more for any keyword that is important to you.

Moz offers a free 30-day trial that gives you access to an all-in-one suite of the best SEO tools, which includes:

•  Keyword Explorer:

This allows you to discover how users search for your products and services and identify the best keywords with a specific keyword volume, before integrating them into your content to drive traffic to your landing pages.

• Ranking Tracking: 

Reviews your site’s ranking for the keywords you’ve chosen. You can also track your competitors’ keyword rankings to replicate their online success to outrank them in search engines.

• Site Exploration: 

Finds harmful and hidden issues affecting your website with a site crawler so you can quickly make the necessary changes.

• On-Page Optimization: 

The on-page optimization tool will audit your web content to quickly improve the optimization of your pages.

•  Link Explorer:

Moz Pro’s Link Explorer tool helps you discover new backlink opportunities while helping you maximize the power of your existing links and also examines your competitors’ backlink profiles.

• Customized Reporting:

Increase your productivity by scheduling recurring reports that can save your company considerable time.

46- Adobe Marketing Cloud

Adobe Marketing Cloud is an online marketing cloud and integrated marketing solution that helps marketers optimize marketing campaigns and analyze website performance data. The tool syncs all your data into an easy-to-manage dashboard that integrates with more than 200 partners in 20 countries.

Adobe Marketing Cloud offers key software such as Experience Manager, which serves as a central content manager and allows you to create and manage the content, whether images or text, that you need for marketing.

Adobe Campaign is another product that provides a single point of contact for the ad, email, and campaign automation, backed by analytics. With Adobe Target, you can personalize marketing campaigns by using machine learning to test and optimize content across all channels.

Read  More: 10 Steps to Planning a Strong Content Marketing Strategy

Email Marketing Tools

47- MailChimp

MailChimp is an email marketing automation platform that allows users to create, send and analyze email campaigns. Some features to note are integration with multiple web services, customer data synchronization, and product tracking automation.

You can access MailChimp’s user interface on both desktop and mobile devices. It’s packed with features, but one of the best is the ability to create an email list with dedicated and active subscribers.

You can track subscriber engagement, open rates, click-through rates, and the number of new subscribers and unsubscribed newsletters. With the freemium plan, you can send 12,000 emails to 2,000 subscribers.

48- Constant Contact

Constant Contact is a cloud-based marketing solution that helps you design professional-looking emails, develop and manage your email list, and track results. Constant Contact provides the essential features that marketers need to run highly-effective targeted campaigns.

The tool has powerful email tracking and reporting features and in addition to email, Constant Contact offers tools for social campaigns, online surveys, and more. With this tool, you can manage all your projects such as customer surveys, live shows, product presentations, all in one place.

49-GetResponse

GetResponse is an email marketing service that helps marketers easily create professional-looking emails and landing pages and distribute content for better consumer engagement.

GetResponse has many features that allow you to analyze your campaign performance like an integrated CRM (Customer Relationship Management) system that allows you to track your contacts and always send emails at the right time. It also offers accurate customer targeting to help you generate more leads and increase conversions.

50- SendinBlue

SendinBlue is an all-in-one digital marketing toolkit that helps businesses optimize their email campaigns. It has a useful feature called “send time optimization” that helps you increase your email open rates by using algorithms that determine the right time to send emails.

 It also offers a robust and user-friendly email and SMS messaging service.

Content Optimization Tools

51- Optimizely

Optimizely is a great test tool and “experience optimization” platform that allows you to create and run A/B tests on your website to validate conversion rate optimization efforts.

Optimizely vous aide à analyser votre site et à déterminer comment vous pouvez l’améliorer en réduisant le taux de rebond et en augmentant le temps passé sur le site.

With Optimizely you can easily set up campaigns and create a variety of experiences for your web pages using page, event, tags, audience, and various other features to achieve, target, and evaluate the impact of the consumer experience you want to deliver.

Optimizely generates a snippet that you can copy and paste into your site’s code so the experimentation process can start quickly.

It includes options such as custom targeting, audience prioritization, custom templates, a visual editor, development tools, and APIs.

The main solutions offered by Optimizely

In fact, Optimizely is not a single product, but a series of products that provide testing solutions for all devices, platforms, and media. The most used are

Optimizely X: Web Experimentation

This allows you to set up A/B and split test experiments as well as multivariate testing as well as track visitor events, use it with single-page applications, manage your experiments, offer variations based on cookies, ad campaigns, geographies, and more without you needing to code or hire developers.

Once your test is run, you can view results by campaign, device, browser, or your own custom segmentation.

Optimizely X: Web Personalization:

This allows you to set up and run personalization tests and deliver targeted experiences in real-time by keeping an eye on your visitors by providing relevant content based on their personas which lets you immediately see how it would benefit your site.

You can track visitor interests. For example, visitors who have visited specific pages in the past, see content that presents the most interesting offers in that area.

The product also allows you to extract information about your visitors from browser behavior, demographic information, third-party data to increase average order value and reduce acquisition costs for more satisfied customers.

Optimizely X: Full Stack: This allows you to run custom tests with advanced JavaScript and more.

Especially if your company has an application in addition to its website, this tool helps you test the user experience on search results, promotions, menu navigation, etc., and evaluate the impact of performance and functionality improvements and modifications you have made.

Full-stack works with applications written in Python, Java, Ruby, Node, PHP, C++, JavaScript, and Objective-C

Optimizely X: Mobile: This allows you to configure and run tests on mobile sites and applications.

Stats Engine

This is the tool that makes all other Optimizely tools useful by showing you the results of your experiments.

Stats Engine also gives you a confidence level and according to the company’s website, there is a 95% chance you will make the right decision with Stats Engine.

Optimizely Integrates with Hotjar

It provides the Optimizely API so you can see experiment statistics in your dashboard and schedule experiments at any time.

No matter which plans you choose (Essential, Business, Enterprise, or Custom), you have access to the different features included in these plans.

52-Rank Math  

Rank Math is a search engine optimization plugin for WordPress that makes it easy to optimize your content as you write it in the WordPress editor. The tool is very easy to use, and it saves you hours of time by showing you exactly what you need to do to optimize your articles.

Rank Math is also a great option for anyone who manages multiple sites, as you can use it on an unlimited number of websites at no extra cost.

Rank Math has a free plan, as well as two premium plans that start at $59.

53- Yoast

Yoast is a sort of “all-in-one” WordPress SEO plugin that helps do just about everything, including optimizing content for a keyword, previewing and editing meta descriptions and URL caps, abstracting technical SEO tasks, and suggesting relevant internal links.

Yoast analyzes your website and provides you with a checklist of goals that can ensure your content optimization and website functionality. You can also use Yoast to set a referring keyword for each article.

54- Clearscope

Clearscope is essentially a content optimization tool. It takes a keyword you want to rank for and gives you a list of specific keywords from Google’s top results for that term that you need to use in your article to get it ranked.

price:

– Essential: $170/month

– Professional: $350/month

– Professional: Custom

Content Team Collaboration Tools

55- Slack

Slack is a communication and collaboration tool for businesses, marketers, and teams. It helps users collaborate with other people and team members online, no matter where they are in the world.

Slack, with its user-friendly interface, facilitates collaboration between departments and allows users to share images, documents, videos and ensure that every piece of content goes through the right hands.

This saves time and speeds up the content creation process, especially since it supports the installation of other apps like Google Docs and Dropbox, so you don’t have to leave the Slack workspace.

56-Dropbox Paper

Dropbox Paper is a cloud-based communication app that lets you write content, add files, including images, create to-do lists, and pretty much everything else you’d expect from a word processor.  You can also invite other users to edit, comment, and share your document.

57- Asana

Asana is a work management tool that allows teams to work together on projects, daily tasks, and goals. Asana offers the ability to organize tasks by priority, makes it easy to assign projects to team members, share projects, and track the activities of all team members while eliminating the need for spreadsheets for collaboration and emails for communication.

This makes it easy to meet deadlines and ensure quality control of all your content.

58- Trello

Trello is a visual collaboration and project management tool with a clean user interface that makes planning and collaboration fun. It allows you to organize and track all team files and projects in one place and even integrates with most applications your team uses.

The platform uses virtual bulletin boards and cards to represent the tasks at hand. The cards contain lists that categorize and track the progress of each task.

With this program, you can organize your team and increase productivity, organize the writing, publishing, and promotion of your content, send messages to other team members, and exchange files so that no question remains unanswered.

59-CoSchedule

CoSchedule is an all-in-one collaborative marketing platform and editorial calendar that allows you to schedule posts, social media, and team tasks, all from within WordPress or the web app.

It has a work organizer that helps you create and manage workflows within your team and a resource organizer that makes it easy to share files and documents with team members.

Schedule’s Headline Analyzer helps you improve the headlines of your blog posts and articles based on a number of factors such as length and sentiment.

Price: Free

60-Google Drive

Google Drive is a tool for creating, storing and sharing spreadsheets, text documents, drawings, forms, and presentations.

Marketing Automation and CRM Tools

61-HubSpot

HubSpot is a powerful all-in-one CRM solution with hubs for sales, marketing, and customer service that helps businesses of all sizes create effective and measurable inbound marketing campaigns.

It’s a marketing tool that offers all the tools a business needs to manage website analytics, email marketing, blogs, social media, and more, all in one intuitive and easy-to-understand package.

Features

Automation:

Allows you to create visually appealing emails without ever learning a line of code, and choose from multiple actions, conditions, and triggers to send the right emails to the right prospects at the right time.

Lead Management:

HubSpot’s CRM service allows users to see all the details of a lead in a single contact profile, and access a chronological overview of every touchpoint between their company and contact, such as page visits, resource downloads, email opens, and website visits.

HubSpot’s CRM service provides lead history to help build targeted lists, automate email campaigns, and increase conversions.

In addition, HubSpot’s contact database integrates with multiple CRM systems to get the scoop on a lead and track it intelligently.

Landing pages:

HubSpot helps you quickly create and launch aesthetically pleasing landing pages by choosing from HubSpot’s built-in library of responsive templates and inserting forms, images, and text in a snap.

In addition, HubSpot allows clients to identify their most profitable landing pages through a centralized dashboard.

you can also run A/B tests for each element to discover which version generates the most conversions.

 Social media:

HubSpot has basic social media tracking and contact features that allow clients to attribute lead to specific sources.

 It also allows users to easily manage various social media accounts such as LinkedIn, Facebook, and Twitter from a single, easy-to-use interface.

Analytics:

HubSpot’s built-in analytics allow you to view detailed reports for each of your marketing assets, landing pages, emails, website, social media accounts, and more.

You can also use the competitor report to see how they are performing against other companies in your industry.

Customer Service and Support

Customer service can be reached via email, phone, or live chat 24/7.

In addition, the HubSpot community is always available to customers for solutions to common problems, as well as training programs and user guides.

Pros:

– Its intuitive interface is ideal for creating marketing campaigns, and comprehensive training materials to help customers master its use.

– Hubspot’s free plan contains customer support, marketing, sales, content management, or operational CRM solutions, giving you the ability to manage up to one million contacts for free.

– All of Hubspot’s tools are modular, so the platform can grow with your business as you expand and need more advanced CRM features in different hubs.

– Excellent customer support

Cons:

– The free version does not contain live chat for users so it truly reflects its award-winning customer support capabilities.

– In the free plan, you will only have access to 200 follow-up email notifications per month, while the Starter plan is unlimited.

– Extensive training may be required to learn the ins and outs of the software.

– There are so many different plans and prices that it can be confusing.

Pricing

 Free Plan:

HubSpot’s free plan includes customer relationship management features and basic marketing features such as forms, email marketing, ad management, live chat support, and reporting dashboards.

 Starter: $45/month (annual billing)

The Starter plan only provides access to basic features such as lead tracking and form customization.

1,000 marketing contacts are included. An additional 1,000 contacts can be added for $50 per month.

Professional: Starting at $800/month (annual billing)

The Professional plan includes everything found in the Starter plan plus major features that allow businesses to run large-scale automated inbound marketing campaigns.

The Professional plan allows users to have 2,000 marketing contacts in their database.

Companies pay a one-time $3,000 entry fee and can add an additional 5,000 contacts for $250 per month.

Enterprise: Starting at $3,200/month (annual billing)

The Enterprise plan provides access to all the features of the Pro plan, plus additional options and unlimited site visits and 10,000 marketing contacts, with a $100 fee for each additional 10,000 contacts.

A one-time activation fee of $6,000 is required.

Additional options include:

– Custom SSL $100 per month

– Reports $200 per month

– Advertising $100 per month

– Dedicated IP addresses $300 per month

– Transactional emails $600 per month

– Application Programming Interface (API) integration $500 per month

– Inbound consulting $ 00 per month

– Technical consulting $850 per month

– Marketing Fundamentals Training $1,000 for a three-day in-person course

62- Salesforce

Salesforce CRM (Customer Relationship Management) is a comprehensive system that tracks customer information and interactions in one place.  It offers real-time customer data that allows you to create critical reports and sales forecasts to help optimize the sales process.

63- Zoho

Zoho is an effective customer relationship management (CRM) software with a range of features that make it easier to close sales and attract new customers.

 Zoho CRM allows you to monitor all customer accounts for cross-selling or up-selling opportunities. It also has an opportunity tracking tool that helps you analyze where your customer is in the sales cycle.

64- Drip

Drip is a cloud-based email marketing and process automation software. The app has a visual workflow builder that helps users understand their customer journey.

It allows you to send targeted campaigns to increase the chances of subscriber retention. The platform also ensures that only healthy emails are added to your list.

Social Media Management  Tools

65- Buffer

Buffer is one of the most intuitive social media scheduling platforms to use and ensure that your social media posts go out when your audience is actually there to see them.

Buffer gives you access to widgets that you can place on your blog posts for easy sharing, and you can schedule and plan your other social media posts and it has an analytics option that you can purchase separately.

Depending on your team, members can have “request approval” access that allows them to create drafts that you can then approve and schedule.

Price:

– Pro: $15/month

– Premium: $65/month

– Business: $99/month

66- HootSuite

Hootsuite is social media software that helps marketers use social platforms to execute marketing campaigns. With this program, you can prepare your posts and then have them published automatically at the best times.

The tool provides social intelligence by tracking mentions of your brand and product on social media. The biggest advantage of HootSuite is that it allows businesses to manage all social media platforms in one intuitive user dashboard.

This way, you can schedule, see your latest posts, and check your calendar directly in the dashboard so you don’t miss anything.

67- Sprout Social

Sprout Social is a very successful social media platform that targets high-end businesses but also tries to stay relevant and affordable for small businesses.

Sprout Social does not have a team plan. Instead, you pay per user, per month. You can manage up to five social media profiles with the standard plan, and ten with the professional or advanced plan.

The app supports automated posting to Facebook, as well as posting to Twitter, Linked In, Instagram, and Pinterest. You can also use chatbots with Facebook Messenger, and monitor Google My Business and TripAdvisor reviews via Sprout Social integrations.

The Sprout Social app gives you very easy access to features like a social CRM to better understand and engage your followers. In addition to tools for publishing content, social listening, and engaging with your followers, Sprout Social allows you to conduct customer satisfaction surveys via Twitter. You can also boost Facebook posts from within the app.

Sprout Social’s smart inbox displays all your messages, with a handy icon indicating which site they came from. You can interact with each message as you would on the web.

Sprout Social’s media tracking feature allows you to easily create a Twitter search via the dashboard, and see what’s happening in the topics that matter to your business or brand.

Price:

There is a free, risk-free trial of Sprout Social. You have 30 days to test it, and you don’t even need to provide your credit card information.

STANDARD: $99.00/ month

Social Profiles for 5 Users, 1Post scheduling: unlimited traffic & conversion tracking exportable reports team approval workflow

PROFESSIONAL: $149/ month

Social Profiles for 10 Users, 1Post scheduling: unlimited traffic & conversion tracking exportable reports team approval workflow

ADVANCED$: 249/ month

Social Profiles for10 Users, 1Post scheduling: unlimited Traffic & Conversion tracking exportable reports team approval workflow

Conversion Optimization Tools

68- Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your Internet-connected product. Mixpanel is a Funnel Analytics tool that provides you with interactive reports on real-time user data to identify trends, understand user behavior and make decisions about your product.

Price:

There is a free version. Mixpanel offers a free trial.

Mixpanel pricing starts at $17 per feature per month.

69-KISSMetrics

KISSmetrics is one of the most popular CRO tools that analyze, segment, and engages your customers in one place with easy-to-read reports and a user-friendly interface.

KISSmetrics is designed to help marketers and product teams increase conversions, engagement, and retention. By tracking users throughout the buyer’s journey, using behavioral analysis, segmentation, and email campaign automation in one place, you can deeply understand and uniquely engage your customers.

70- Crazy Egg

Crazy Egg is an online CRO tool that provides you with eye-tracking tools such as Heat map, Scroll map, Overlay, and Confetti to better visualize how users interact with your site.

 This helps you understand your customers’ interests in order to increase your website’s profits.

Content Experience Tools

71-Uberflip

Uberflip is a content experience and marketing automation platform with a collection of useful tools for content marketing, lead generation, account-based marketing, and sales that help marketers create personalized content optimized for each stage of the buyer’s journey.

Uberflip specializes in improving the “customer experience” and optimizing the buyer’s journey, helping you manage your blogs, videos, e-books, and more from a central point to structure your workflow.

Uberflip also allows you to create content hubs and sales workflows so that your visitors’ interaction with your brand is uninterrupted and consistent.

A key element is the ability to create content hubs, relevant to specific topics and audiences, which then helps you distribute content faster and accelerate lead generation.

To monitor and adapt your content marketing process, an analytics engine is built into the platform and Uberflip offers a wide range of useful tips and tricks to support your campaign so you can learn from them.

In addition, the service’s customer support team is widely appreciated, should you encounter any problems along the way.   

72-PathFactory

PathFactory is an engagement-based content marketing platform that allows the user to turn content into an interactive experience.

PathFactory shows you the content that prospects have consumed, down to the second, so you can see which pieces of content are contributing to increased leads and revenue.

You can also track actual lead consumption to ensure that only sales-ready and informed leads are passed on to your sales team.

PathFactory eliminates friction in the buying journey with “bingeable” content paths that allow prospects to educate themselves.

PathFactory uses people’s content consumption data to provide relevant, real-time content recommendations that accelerate the buying process.

PathFactory uses artificial intelligence to analyze content and session engagement data to fully understand the role of content in the buyer’s journey and its impact on the pipeline and revenue. The engine uses this data to activate content and connect buyers with the most relevant information on demand.

The information generated by the PathFactory engine is presented in Path Analytics, a reporting tool that provides marketers with a level of insight and decision-making that enables real-time optimization of campaigns, channels, and content.

Online Advertising Tools

73- ClickFunnels

ClickFunnels is an online sales builder that helps businesses create marketing and sales funnels that best suit their business needs from scratch. Creating a new sales funnel can take hours, but ClickFunnels can save you time.

ClickFunnels has a drag-and-drop feature that allows you to choose from many pre-built sales funnels and templates from real businesses that have already achieved great results using them and create a sales funnel in minutes. You can create funnels for a variety of events, including, sales, memberships, webinars, email integrations, A/B tests.

74- HotJar

Hotjar is a user behavior analysis and feedback service that helps you understand the behavior of your website users. HotJar has quantitative and qualitative tools such as heatmaps, polls, surveys, and session recordings that allow you to see how people interact with your content and get a good visual picture of where your visitors are clicking and scrolling.

This way, you can tailor your content marketing strategy to give people what they really want.

Price: $29-$589 per month.

75- Tweriod

Tweriod is a free Twitter tool that helps you get the most out of Twitter by suggesting the best time to tweet and knowing what days and times your followers are particularly active.

Tweriod helps you improve your digital and social presence by analyzing both your tweets and your followers’ tweets to start tweeting when it makes the most sense to reach others. Once you discover when your target group is active, you can specifically address them at those times to get more clicks.

With this program, you can analyze up to 1,000 followers for free.

CONCLUSION

I hope the content marketing tools on this list will give you some insight into the building, developing, and scaling of your content marketing efforts.

The digital marketing tools on this list are some of the most effective and brilliant tools you can incorporate into your content marketing strategy to improve without investing a lot of time and effort into your content, to continue to generate quality leads, and to evaluate your current rankings.

Of course, this list is not exhaustive and for every tool on this list, there are many other similar tools.  These content marketing tools are suitable for both beginners and advanced marketers and can help you create incredible content more easily and efficiently.

All you have to do now is choose a content marketing tool and try to get the best results from it.