Having a Facebook business page is crucial for today’s businesses. With three billion monthly active users as of the second quarter of 2023, Facebook’s size and importance as a social media market leader must be considered when planning marketing strategies.
Indeed, Facebook is one of the best platforms for any business looking to optimize its brand image, generate traffic and leads, engage with the public, and ensure more conversions. Regardless of the sector or target market, a Facebook business page represents a company and enables direct communication with existing and potential customers.
A Facebook business page fulfills all kinds of functions in social media marketing. It can be the primary support point for optimizing presence and staying in touch with potential customers and fans.
In this article, we’ll explain how to create a Facebook Business Page that allows your brand to leverage the popularity of Facebook in the most cost-effective way.
What is a Facebook Business Page?
A Facebook business page is a public profile on Facebook that allows companies, organizations, and personalities to promote their Business. Facebook business pages are very similar to private profiles in their basic structure. Like a personal profile, they consist of a public timeline on which updates, images, and links are shared and which can be liked and commented on.
The profile photo, cover image, and basic information make the pages similar to profiles at first glance. However, there are subtle differences between business pages and standard profiles. You need a Facebook Business Page to run ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.
In addition to special features for businesses, brands, and organizations, such as advertising options or additional text fields, the management settings and access rights differ from those for personal profiles. A Facebook business Page can have several administrators, provided they all have a private profile.
How to create a Facebook Business Page in 6 easy steps?
If you’re interested in using Facebook to develop your Business, the first step is to create a Facebook business Page. The following step-by-step guide explains how to create and design a Facebook Page for your Business.
Step 1. Sign up
You can create a Facebook business page using your personal FB account. Using your personal Facebook account, your intimate friends will not automatically see your business page. Only people you specifically invite will see the Page. It is independent of your Page.
As an administrator, you are the only one who can switch from one Page to another. If you want to fully separate your personal and work lives, you can create a new one with your work email address.
Log in to Facebook with your account, then create a Facebook Page. Click the menu icon on the left, then click Page under the Create section.
Step 2. Enter Your Basic Business Information
Fill in your business information. You can add more business details later; you need to add three things to create a Facebook Business Page:
-Choose a username
Your username is your Page’s public name and title, allowing people to find you on Facebook. It will also appear in the Page URL. It would help if you had a username that’s easy for people to type and remember. You have around 50 characters for your username, but keep it short and straightforward.
Most of the time, your business name by itself is enough. However, add a descriptor if there is another famous Facebook Business Page or company with the same name as you so people can find you more easily.
– Category
Facebook business Pages come in many different types. To make yours easier to find, you should choose from the following options:
– Local Business or location
– Company, organization, or institution
– Brand or product
– Artist, band, or public figure
– Entertainment
– Cause or community
When you have made your selection, a small form appears. Here, you’ll find a range of suggestions, allowing you to choose a more specific category. For example, you’ll find categories such as bookshops, hotels, or restaurants under “Local business.” Under “Company, organization or institution,” you will find options for the industrial sector, small businesses, organizations, etc.
According to the type of Page you choose, the form will prompt you to provide additional information, such as addresses or telephone numbers. After selecting the most appropriate category for your new Page from the list of options, click “Start.” By doing so, you automatically accept the Facebook page’s terms of use and go on to the next step.
– Description/Bio
You can now add a brief description of your company or brand so visitors can learn more about it. The description (maximum 155 characters) should capture the essence of the Business, ideally using keywords relevant to your audience.
You also have space to indicate the company’s official website and a unique Facebook address. Click on “Save info” to save these new settings and move on to the next step, which allows you to develop your Facebook business page image. Then, tap Create Page.
Step 3. Add Profile and Cover Photos to Your Business Facebook Page
The next step is to add a profile photo and cover photo to your Business Page. Adding a profile photo will give your Facebook business page a more professional and complete look.
As the profile photo represents your brand and the message you want to convey, it should include your logo. Include a background color to help it stand out. All images are automatically cropped into a square, according to Facebook’s help center. Your profile photo must be at least 170 pixels wide to be displayed correctly on mobile devices.
Add a cover photo:
The cover photo must measure at least 399 x 150 pixels. Your cover photo can have a general theme about your Business or change it up to match current promotions or events.
Step 4. Add an Action Button
Adding a call to action is one of the best practices to pay attention to when creating a Facebook Business Page. The action button at the top of your Page serves as your primary call to action and plays a vital role in encouraging visitors to your Page to do what you want them to do on your Page.
You can link to your website, a particular landing page or offer, or connect to business-specific services like online restaurant ordering. After doing this, you need to choose the Edit Button, and then you can select the specific CTA you prefer to have on your Page. Tap on the Add Action Button.
Next, choose what you want to promote, such as a link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment. Then, complete the following steps and click Finish to get your CTA live on your Facebook business page.
Step 5. Optimize Your Facebook Business Page
Write the “About” section.
The ‘About’ section is essential to your Facebook Business Page, so write it thoughtfully. As well as including all the details about your Business, also have your website link here. It’s also helpful to include information such as:
A custom URL
Apart from being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings, then tap Edit next to the Username field.
Create a pinned post.
If you have an article, special event, or information highly relevant to your Business and your audience, you can make it a pinned post. You can add a new post to offer something exclusively for your Facebook business Page, such as a coupon. Or, use it to link to your other offers, profiles, and more.
You’ll optimize your Facebook business page in this way. These publications will appear at the top of your Page, just below the cover photo. You can click on Pin to the top of the Page on any post to make it a pinned post. These posts will have a blue pushpin icon on the rightmost side.
Add your location and hours.
Add your address and opening hours in the About section if you have a physical business location.
Turn on reviews
Build trust with new visitors by featuring ratings and reviews on your Facebook business Page. Turn reviews on under Settings -> Privacy -> Page and tagging.
Edit your Page tabs.
Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. On your Page management dashboard, tap More, then Manage sections.
Connect WhatsApp
You can have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
Step 6. Create Your Post
Now you’ve completed all the steps of creating your Facebook Business Page, it’s time to create your first post. Once you post some great content, people will start discovering your Facebook business Page or have a reason to follow it. Create exciting posts or share a relevant post from someone important in your sector.
Conclusion
Setting up a Facebook business page is an effective marketing tool and the cornerstone of a successful social media presence. Following the steps outlined above, you can create a Facebook business page tailored to your business model, target niche, and desired results.
Although it may be easy to set up, the real work begins afterward. Creating a successful Facebook business page requires patience. A Facebook business page can only become the positive figurehead of your company’s online presence through proper planning, investing sufficient time in its design and maintenance, and learning how to reach potential customers.
Find out your audience’s interests, buying behavior, and how well your Page is doing. Facebook Insights will enable you to discover all these essential details to make your business page results-oriented. Also worth noting is that Facebook, the platform with the broadest reach, is an excellent marketing tool that offers various ways of communicating with potential customers through targeted advertising, which you can exploit.
