The field of search engine optimization is in constant evolution. There are a large number of free SEO tools available on the market and new methodologies are constantly being created in an attempt to master the art of increasing search engine rankings.

As you know, inbound traffic is imperative to achieve top search engine rankings and deliver a seamless brand experience to customers.

Google regularly and unexpectedly updates its ranking algorithm. what was once considered a safe search engine optimization technique may become obsolete the next day.

This is also the case with search engine optimization tools and, depending on the purpose and functions of the tool, what was recognized as an excellent tool last year may become obsolete the following year. This is why you need to keep up to date with the latest SEO changes and criteria and the best free SEO tools.

All this can make it difficult to find the right solution for your particular use case. Here is a list of my favorite free SEO tools that will help you understand and optimize your website and search engine presence.

SEO Analytics Tools

1. Google Analytics

Google Analytics is a surprisingly robust analytics tool from Google that provides you with detailed data and analytics reports about the performance of your website or application.

Google Analytics integrates well with other Google products, such as Google Search Console, Google Ads, and Google Data Studio. Google Analytics allows you to track your performance across all channels and understand which sources bring the most traffic to your website.

It is an indispensable tool to analyze your website visitors and their behavior.  Once you have connected Google Analytics to your website, you can log into your AG account and view detailed statistics about your website.

Why Use Google Analytics?

Google Analytics provides a wealth of data about your website’s performance including:

• The number of visitors to your site.
• How do people arrive at your site, for example via links on other websites or search results?
• The demographics, location, interests, and other characteristics of your site visitors.
• The most popular pages on your website
• How fast does your page’s load
• How many of your site visitors convert?
• Which pages do users visit before converting

How to Use Google Analytics?

Google Analytics provides you with many standard reports divided into five categories.

1. Real-time

Real-time reports display data about what’s happening on your site right now. The reports in the real-time category are as follows:

• Locations show you where in the world your current users are located.
• Traffic Sources shows you how your current users got to your site.
• The content shows what pages current users are viewing and how long they are staying.
• Events track interactions such as ebook downloads and ad clicks.
• Conversions show how many goals users have reached on your site in real-time or in the last half hour.

2. Audience

Audience reports give you information about your website visitors like:

• Active Users shows how many users have visited your site in the last few days.
• Lifetime value provides an estimate of a user’s value to your business in the long term.
• Cohort analysis allows you to analyze groups of users with common characteristics.
• Benchmarking compares your site’s data to other sites in your industry.
• User flow shows how users navigate your site.

3. Acquisition

Acquisition reports are detailed information about how users arrived on your site and what they did once they arrived.

• Google Ads reports: if you link your Google Ads account to your Analytics account you can get detailed information about your advertising campaigns.
• Search Console reports: if you link your Google Search Console account to your Analytics account you can get detailed information about your site’s performance in organic searches 
• Social reports show you how your content is performing on social media.
• Campaign reports

4. Behavior

Behavior reports allow you to analyze how users interact with your website.

• Behavior Flow shows how users move through your site.
• Site Content Reports show your best-performing content based on user behavior data.
• Site Speed reports show you how fast your content is loading.
• Site search reports are information about how visitors are using your site.
• Event reports provide detailed data on events such as downloads and form submissions.

5. Conversions

Conversion reports allow you to track the actions you want your users to take, such as purchases, quote requests, form submissions, and downloads.

• E-Commerce reports are information about your online sales.
• Multi-channel funnel reports tell you about the conversion rate of your products.

Google Analytics has a free version and a paid version, but most small businesses can get the information they need with the free version. 

2. Google Search Console

Google Search Console is the most reliable free SEO tool for getting information about how Google crawls and ranks your site, and it’s one of the only places you can get reliable keyword data.

Google Search Console is intended to help website owners, webmasters, digital marketers, and SEO professionals monitor website performance in the Google search index.

It’s hard to imagine modern SEO without access to Google Search Console data. It offers a wealth of information about your website’s search metrics, including indexing issues, keyword performance, mobile friendliness, and more.

This free tool will help you improve the overall performance of your site by detecting any issues that may be preventing it from being indexed by Google or showing up in organic search results.

You can also view information about the various search queries related to your website, see click-through rates, impressions, and average keyword positions.

All this information is recorded by Google in a chronological manner, which allows you to analyze the different patterns and trends your website is experiencing. Google Search Console is one of the only services that provide such a wealth of data about your web traffic and SEO for free

The main features of Google Search Console include:

• Submit a sitemap

By submitting a sitemap to Google you can help Google’s crawlers get the information they need for faster indexing. You can also submit individual URLs.

• Shows the most common keywords people use to find you

Google Search Console shows you the most common keywords that bring people to your site. Google shows you both the number of clicks each keyword gets you and the total number of times your website appears in search queries for that keyword (impressions) on the main page.

They also reveal the keywords that people are finding you with that you didn’t intend to target.

• Determine your most popular pages

Google Search Console helps you determine which pages are driving the most traffic to your website. You can see a list of all the pages that people have seen and clicked on, in descending order of popularity, with your top-performing pages at the top of the list.

You can also see which pages are performing best in terms of click-through rate and position.

• Determine the location of your visitors

Google Search Console will also provide you with data on the location of your visitors, so you can make sure you’re reaching the right people. You’ll see the number of clicks your website receives from each country, with the highest numbers at the top of the list.

• Determine your visitor’s device type

Google Search Console helps you to see the distribution of the number of clicks you get on each device type and you can switch to see the number of impressions, click-through rate, and average position as you wish.

• Check if your website is mobile-friendly

You can also use Google Search Console to confirm that your website meets its mobile usability standards.

• Shows your backlinks

You’ll see a list of websites that link to yours, as well as a list of the pages on your website that other sites link to most often.

• Check for broken links

Google Search Console provides you with valuable information that you can use to improve your website experience and eliminate frustrating errors that your visitors may currently be facing. In the “Crawl” section of Google Search Console, you’ll find details about any errors Google found while crawling your website, including any URLs that returned a 404 error.

• Identifies your website security issues

Google Search Console makes it quick and easy to find out if your website has a security hole you need to be aware of.

• Confirms the correct functionality of your schema markup or structured data

If you’re using schema markup or other structured data on your website, Google can confirm for you whether it’s properly configured to work in the SERPs. The console will tell you if your coding is set up correctly for these categories or if you need to make any changes.

• Support

Google Search Console offers web-only support. Simply describe your problem to find the appropriate help file. However, if you get stuck, support is limited to posting in a help forum and hoping that another user answers your question.

3. Keyword Hero

This tool is designed for e-commerce businesses and website publishers of any size that focus on SEO, it helps optimize the website’s position in Google SERPS and uses specific keywords to generate organic traffic.

Keyword Hero is a tool that not only monitors your traffic but also shows you the organic search keywords used by visitors to land on your page. Keyword Hero is a valuable tool that reveals all the search paths from which visitors arrive at your website.

Keyword Hero features

• Data gathering It uses different data sources as well as Google Analytics and Google Search Console data to produce an effective analysis of the differences in organic traffic flow. It is worth noting that Keyword Hero to work first gets to know your website by gathering data from your Google Analytics account and Google Search Console.

• Data Analysis This feature matches keywords with their respective analytics terms.  It checks the keyword used to search your website through a search engine. Then, it highlights the “not provided” words. The keywords are saved in your analytics account for future use and the queries are compared to their respective dimensions in your Google analysis.

• Data Upload Keyword Hero uploads data after it has been thoroughly analyzed and new keywords generated. This allows you to view and analyze your new data without interrupting your original data.

Pros

• Branded keywords allow you to understand how branded organic keywords are performing and distinguish their performance from non-branded organic keywords.
• Search Engine Ranking Position (SERP) Keyword Hero allows you to check your Google Search Engine Ranking Position (SERP) for each keyword. Seeing that your site is on the second or third page for a lucrative search term gives you the motivation and focus to improve your ranking.
• One of the main attractions of this platform is that it solves the famous “not provided” problem in Google. Keyword Hero reveals those hidden keywords that Google doesn’t know about.
• Keyword Hero allows you to sort your search queries into three types of navigational, transactional, or informational. When you tailor your content to one of these three search intents, your website visitors get exactly what they are looking for.

Cons: The most obvious limitation of Keyword Hero is that it requires a Google Analytics account.

Keyword Hero is best for businesses that use it in conjunction with Google Analytics to understand which keywords are receiving significant traffic.

The platform helps you understand the intent of your visitors when they click on your website which is essential to succeed and gain an advantage over your competitors.

By providing data on all organic keywords and session metrics, when potential customers visit your site, you’ll be able to see bounce rates, average time spent on a page, conversions, and more.

With this knowledge, you can integrate these keywords into your landing pages for even better search results.

Little Hero is the free plan of Keyword Hero that allows you to take advantage of the tool for up to 10 URLs and 2,000 free sessions. But the free plan doesn’t include conversion tracking, which is an essential element for businesses that make a significant number of sales.

If you want to try the platform, Keyword Hero offers a 90-day free trial for all levels.

4. Mixpanel

Mixpanel is an efficient analytics tool with all the essential features to easily understand each user’s journey on your website.

Mixpanel allows you to use your behavioral analysis data to precisely target users with different types of messages and experiences to drive maximum engagement and adoption.

Data is sent from a user’s device or your server to Mixpanel, where it can be analyzed in real-time to better identify trends and understand user behavior.

Mixpanel analyzes customer-facing event data, such as orders completed or notes created, and then creates funnel reports so that marketers can identify user abandonment or churn based on personalized events.

 Mixpanel segments users based on personalized actions and events and can create mobile, SMS, push, and in-app notifications triggered by unique user actions.

The Data Model

Unlike other analytics tools that are limited to tracking predefined engagement metrics, such as page views and browsing sessions, Mixpanel uses an event-based, user-centric model that tracks the specific actions that individual users take in your product.

This event-based approach to analytics provides a better understanding of user engagement, allowing for more granular analysis and effective targeting of messages and experiences.

Mixpanel data models are based on three key concepts: events, properties, and user profiles.

Events

An event is a significant action that a user performs in an application or on a website. User actions are tracked as events for later collection and analysis.

Event Properties

An event property is detailed about an event. For example, the registration of a new user is tracked as an event, and the type of plan they registered with can be collected as a property of the registration event.

Once tracked, events and their properties are immutable, meaning they cannot be changed.

User Profile: This is a collection of information about an individual user. Like events, user profiles have properties that describe the profile.

However, unlike events, user profiles and their properties are constantly changing to reflect the most current information about a user.

A user profile property can be a static value, such as a first name, or something more likely to change, such as the date of the last login or the number of pages a user has visited.

The different properties of Mixpanel

Your account: Each Mixpanel account will be part of at least one organization and any number of projects belonging to the organization.

The organization is the entity that links plans, projects, and Mixpanel accounts together.

Organization Role: each account within an organization has an organizational role that determines what that account has access to in the organization settings.

Projects: can be thought of as containers for your Mixpanel data that are often separated by logical criteria. A plan determines what features each project in the organization will have access to in Mixpanel.

Access to features for each account can be further limited by organization and project roles. All projects hosted in this organization are subject to the plan specifications. Plan information is available in the Organization Settings menu.

Organization and Project Roles

After logging into Mixpanel, you will see the current project you are in and your project role for that project in the top left corner of the page.

If you belong to more than one organization, the total number of organizations is displayed instead.

User Profile: Collection of information about a user. Consists of one or more user profile properties.

 User Profile Property: Detail assigned to a user profile. Structured as a key: value pair where the key is the name of the property and value is the value given to this property.

Mixpanel Reports

Mixpanel offers a wide range of reports and analysis techniques to study your data. Mixpanel’s event and people reports are simple and allow you to quickly view all relevant metrics in one place and automatically surface the top and bottom performing user groups that your team can review, monitor and address.

Insights: This is a fundamental and most versatile report that allows you to answer a wide range of questions.

Funnels: allow you to view your product or website’s conversion drops.

Formulas: allow you to perform complex calculations on your data without using Excel.

Signal: is a machine learning-enhanced report that helps you find correlations between your events to better understand what drives key product outcomes, such as retention or other conversion events.

Retention: This will allow you to organize your users into groups (or cohorts) and understand how they use your product.

Live View: This report allows you to see your data in real-time.

Flows: This will help you better understand the paths your users take to reach a specific conversion.

This can be very useful, especially if you’re trying to improve an onboarding flow or other product flows.

Mixpanel also allows you to integrate across platforms to collect and analyze user data and perform A/B testing campaigns with users who are considering leaving or upgrading.

Mixpanel’s free plan, lets you track 100,000 monthly users, which is enough to find the product-market fit.

5.  Google Data Studio (GDS)

Google Data Studio (GDS) is a great free data visualization tool that allows you to create interactive dashboards and high-quality custom reports.

Google Data Studio is an integral part of Google Analytics. With this tool, you can convert analytical data to easily understandable information using data visualization.

Most of the features of Data Studio are easy to use, and it allows you to easily share and schedule reports. You can use Google Data Studio on the data you have stored in Google Sheets. 

You can also share reports directly with your team, and your team members can even edit them like any other Google Docs.  You can use Data Studio to track key performance indicators, visualize trends and compare performance over time.

Key features of Data Studio:

• Live data connection and access to over 220 connectors.
• Full customization controls

– Data Studio gives you the ability to add pages, charts, and tables as needed and customize them as you see fit.

– Customize your dashboards with your company’s or even your customers’ colors,

– Select pre-populated themes or create a custom theme based on your preferences.

– Extract a theme from images, if you want to get really creative.

– Change the layout, including page size, alignment, etc.

– Use conditional formatting to display the timing of goals and targets

• Dynamic Controls

The dynamic controls feature allows you to slice and dice your data without having to update the configuration of the report itself.

 With Data Studio, you can:

– Insert dynamic controls so users can filter content using dimension and date range voters.

– Include and exclude content from a filter if you don’t want all the content on the page to be changed.

• Drill Down Hierarchy:

This feature allows you to explore additional details within a chart, you can access more detailed information as you “drill down” into a chart

• Optional Measures

You can give the user an additional level of control by selecting which optional metrics they can access, and allowing them to customize what they are looking at without having to modify the original report.

• Custom Bookmarks

Data Studio has a custom bookmark feature that allows you to do just that.

• Advanced Formulas:

With advanced formulas, Google Data Studio goes from being a simple visualization tool to one that can transform your data to suit your needs, and allows you to paint a powerful picture with your data.

• Calculated fields:

Calculated fields allow you to create new or custom metrics or dimensions in Google Data Studio from your existing data. You can perform calculations, create categories or transform your data using calculated fields.

• Case Statements:

This feature allows you to return dimensions and metrics based on conditional expressions.

A CASE statement allows you to create new fields using conditional logic to determine field values. CASE is most often used to create new categories or groupings of data.

• Data Blending

This feature allows you to join data from different sources to get better dashboards and more in-depth reports.

6. Enhanced Google Analytics Annotations

This Google extension allows you to better understand the impact of the latest update on your traffic. With the help of annotations which are short notes you can add to the dates in your Google Analytics report, you can easily check if vacation periods have an impact on your performance data.

You can use them to document a traffic spike for a particular marketing campaign so that when you look at the data, it is easier to understand.

7. Bing Webmaster Tools

Google Webmaster Tools is a free service that helps you evaluate and maintain the performance of your website in search results. Offered free to all website owners, Google Webmaster Tools (GWT) gives you access to information from the world’s largest search engine. This tool gives insight into how it perceives your website and helps you uncover problems that need to be addressed.

It verifies that Google can access the content of your website. It allows you to submit new pages and articles to Google to explore them and remove content that you don’t want search engine users to discover.

It also allows you to discover and eliminate malware or spam problems that may not be easily found by other means.

Crawling/ Indexing Tools 

8. Google Rich Results Test Tool

The Rich Results Test Tool makes it easy to test your site’s eligibility for rich results. Google’s rich results testing tool analyzes your site to determine what potential rich results your page can achieve.

You can choose how you want to test your URL or code. You also have the option to test and render the data for mobile or desktop and see if the page qualifies for rich results.  You will get a preview of these rich results.

Detailed information about each type is available in Google’s Search Features Gallery, which you can check for changes and updates to existing rich results structured data or to discover new additions.

If you paste a JSON structured data item into the code field and run the test, you get the same results as with the URL option.  However, you can now also use the code input field to edit your code to fix errors or improve the structured data by fixing warnings.

You can even add schemas (structured data) to your site to tell search engines what your site content means. This helps search engines to better crawl, organize and display your content because you are telling them exactly what the content is on the page. 

The purpose of this tool is to test the types of rich results supported schemas used on your site to ensure proper implementation and to ensure that your page can be displayed in rich results.

Whether you test a code snippet or a live URL, you’ll be notified if your content’s structured markup qualifies and if there are any warnings or errors due to missing schema information fields.

But to be able to test and validate schema types that are not eligible for rich results you need to use the “code” option at the beginning. This will show you any data analysis errors in the code and you will be able to modify the code inline in the tool to test and validate the updates again.

9. Screaming Frog

Screaming Frog is an SEO spider, a robot that crawls your site and looks for problems. It is software that you need to download and install on your PC (the tool works on Windows and macOS).

Screaming Frog is first and foremost a crawler designed to help with on-site SEO. It is particularly effective in discovering technical problems.

Once you have installed it, you will use it to visit the pages of your website. It helps you identify broken links on your website, broken images, pages with missing meta descriptions, a missing H1 tag in one of your URLs, etc.

Once it scans your site, it generates reports so you can find out what’s wrong and take corrective action.  You can use Screaming Frog for free but the number of pages you can crawl is limited to 500 if you use the free version.

With the free version, you will also not be able to integrate popular tools like Google Analytics, Google Search Console, and Link Metrics.

Just enter your website URL and the tool will start there and crawl all the pages it finds.  You don’t have to crawl your entire site with Screaming Frog. You can specify a subdomain or give a list of URLs to crawl.

Once Screaming Frog has finished crawling your site, you have access to more information organized into separate categories and tabs.  You can save your crawls for future reference.

The main tabs in Screaming Frog are:

The internal tab gives you all the details about the pages on your website.

 The external tab displays information about external URLs.

The protocol tab shows you which pages use the secure protocol (HTTPS) and which pages use the non-secure protocol (HTTP).

Response Codes tab shows you quickly which URLs on your site return anything other than a good response (200), the typical “bad” response is the 404 (not found) code or the redirect (300) and server error (500) response codes.

Page Titles tab shows you pages that have missing titles, duplicate titles and titles that are too short (less than 35 characters), or too long (more than 65 characters).

Meta Description tab show you pages with missing meta descriptions, pages with duplicate meta descriptions, and pages with meta descriptions longer than 320 characters.

Directives tab shows you details about meta robots and canonicals, pages that use rel=”next” or rel=”prev” or use directives like “nofollow” or “noindex”.

Screaming Frog offers also several different reports that are accessible in the Reports menu. Overview reports of the crawl are:

– The number of URLs found

– Number of URLs blocked by robots.txt

– Number of URLs crawled

– Types of the content found

– Response codes encountered

This is actually information that you will see in all the tabs.

10. SEOlyzer

This free SEO tool is a log analyzer, a crawler, a monitoring system that allows you to retrieve useful information through cross-analysis.

SEOlyzer allows you to understand how Google and other search engines see your site.

 The tool detects and corrects errors, checks if redirects are correctly set, monitors the speed of your pages, monitors robots.txt, guides search engines to crawl the most important pages first, and calculates PageRank.

Features

• Log analysis

 SEOlyzer analyzes the keyword density from the text written on your web page. It also takes certain measures to improve traffic to your websites, such as checking the speed of web pages, looking for redirects, and many more.

• Content creation

It allows you to research, create and optimize your website content through in-depth evaluation and analysis. It monitors your keywords as well as your competitors and makes a direct comparison.

This tool radically optimizes your content which helps increase the number of daily visitors to your website.

• Monitor key performance indicators

 SEOlyzer’s log analysis allows you to view your metrics in real-time and quickly shows you via the sidebar menu active, inactive, orphaned pages, and more.

At the level of packaged offers, we can count five: free, start, pro, premium, and business. The free plan deals with one site only. Overall, the more you play, the more URLs you can process each month and add projects.

11. Beam Us Up

Beam Us Up is a crawling software for search engine optimization (SEO) in which it helps users to configure and organize SEO crawling in a single tool.

It allows users to export customized variable data from Google Analytics and then upload it into the tool and see the percentage of variation versus control for each measure and goal.

12. Link Redirect Trace

Link Redirect Trace helps you perform a complete analysis of redirects and links. The extension will provide you with advanced and correct analysis of HTTP headers, link power, robots.txt, and other important elements.

With this tool, you can discover and correct problems in your on-page/off-page referencing, see your competitors’ links, correct redirection problems, and improve your page loading time.

Read More:8 Internal Links Optimization Strategies for SEO & UX

13. Redirect Path

Redirect Path is a useful extension of Chrome that quickly identifies redirection paths and checks them for potential errors you might have missed.

14. Xenu

Xenu Link Sleuth is a free site crawler to find broken links on your site. Once you point it to a URL, it will crawl the site and give you a report at the end. Link checking is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts, and java applets.

It displays a continuously updated list of URLs, which you can sort according to different criteria. A report can be produced at any time.

15. Quick Click Website Audit

The Quick Click Website Audit is an extension of many of the most popular online SEO tools. When a link is clicked, it extracts the URL of the current page and introduces it to the selected tool. So you don’t need to copy and paste links in all tools.

16. Check My Links

Check My Links is an extension of Chrome that scans your site for broken links. The results will be displayed in an easy-to-read table.

Once identified, you can then copy all broken links to your clipboard with a single click. You can also select the automatic checking function so that it automatically analyzes each page.

You can also use the Check My Links feature to scroll through popular sites to see if there is a possibility to suggest your content instead of a dead link.

17.Robots.txt Generator

By creating a robots.txt file you can take control of who is browsing your website and what they will see. You can also block unwanted robots and prevent spammers from discovering your website and possibly launching a malicious attack.

18.XML Sitemaps

Easily create your own sitemap using this free SEO tool. Simply enter the URL of your website in the box and activate it. You will then be redirected to a page with a link to your sitemap that you can download. This tool will index up to 500 pages of your website and you will be able to download the sitemap to your website after downloading it.

19. Meta SEO inspector

Inspects the metadata inside web pages for HTML and XFN tags.

Keyword Research Tools

20. JAAXY

Jaaxy is a powerful tool that helps you find the long tail and low competition keywords that allow you to easily get instant rankings.

Jaaxy is a reliable and fast online keyword research tool that is very easy to use. Jaaxy shows you detailed information about your keyword competition and saves you a lot of time if keyword research is a daily activity for you. It will help you find many new keyword ideas that mean more success for your business.

Jaaxy collects search data from the three major search engines, Google, Bing, and Yahoo, and displays it in a simplified manner.

Jaaxy Features

• KEYWORD

Jaaxy’s keyword metric gives you examples of long-tail keywords that are similar to the keyword you entered.

• (Monthly Searches):

Jaaxy’s Avg.  tool is the average number of searches made per month for that keyword on Google, Bing, and Yahoo combined.

• Estimated Traffic:

Traffic is the estimated number of visitors you will get if you are ranked on Google in the first position on page 1. This is the lowest estimated traffic for these ranks, but you may see even more visits.

• Quoted Search Results (QSR):

Quoted Search Results show you the number of results containing the same keyword or phrase in the title on Google.

This metric from Jaaxy takes a slightly different twist than other keyword research tools.

it shows how many other websites are ranked in Google for that exact keyword and gives you an estimate of how thick your competition is.

The lower this number is, the better. The easiest keywords are less than 100. A good number is 200 and 300 is good. Beyond that, things start to get more and more difficult for ranking.

• Keyword Quality Indicator (KQI):

KQI stands for keyword quality indicator. This metric takes advantage of the traffic light system indicator that shows you a green, yellow or red light to rank your keyword. Red is bad, yellow is good, and green is excellent.

• SEO:

The SEO score is a measure of how hard it is to rank for a certain keyword. Based on the previous scores and ranging from 0 to 100, this metric tells you how good your keyword is for SEO.

The higher the number, the better. Over 80 is really good. Jaaxy does this in the opposite direction of other keyword tools. In all other keyword tools, 1 is easy and 100 is hard. Jaaxy’s indicator is the other way around – 100 is easy and 1 is hard.

• Domain Search:

Domain Search Check is another Jaaxy feature that tells you if there are domain names exactly matching your keyword in 8 different TLDs (domain extensions).

You can use it to find domains, determine if a domain has instant value, buy lucrative domains and create your lucrative domain conversion business.

• Related Keywords:

Jaaxy’s “Related Keywords” feature suggests keywords or key phrases that are close to each other so you can go deeper in your keyword research.

• Site Rank:

 Site Rank is one of the features that Jaaxy is excellent at. This feature is ideal to check the ranking of your site or your post. Site Rank allows you to enter a keyword and the URL of a site and shows you how that site has ranked in the past. You can look at the past week, month or year.

Site Rank show you the search engine results page (SERP) and where an URL is ranked in Google, Bing, and Yahoo.  

• Alphabet Soup:

Alphabet Soup is one of the best JAAXY features that gives you plenty of long-tail keyword ideas by taking advantage of the Google Instant feature to add all the letters of the alphabet to your keyword/keyphrase based on actual searches by internet users.

• Saved Lists:

Saved Lists compile your keywords into lists to better organize them by topic or niche allowing you to further analyze the potential traffic and competition that these keywords can bring you.

• Search History:

The search history allows you to remember your previous keyword searches, even if you haven’t saved those keywords in your saved lists.

• Search Analysis:

Search analysis allows you to see which sites/pages are in the top 10 positions of Google, Bing, or Yahoo. This feature is ideal to know everything about your competitors. This feature allows you to find the keywords that your competitors are ranked for.

With this metric, Jaaxy helps you to know the word count of other similar articles already ranked on page 1. But you can find other information such as:

• Number of backlinks to those websites/pages (backlinks help boost site rankings)
• Title, URL, meta description, and meta keywords
• Outbound links
• Google Page rank
• Alexa rank
• Google AdSense

• Brainstorm:

Brainstorm is another feature of Jaaxy that by selecting the latest trends from Google Trends, Yahoo! Buzz, Alexa Topics, Amazon Best Sellers and Twitter Trends helps you overcome writer’s block or those moments when you have no idea which niche to choose.

Jaaxy’s Starter Plan is a free trial to test how it works. In the free plan, you get as much time as you want, but a limited number of searches. You can get 30 keyword searches, 20 site searches, a website analyzer, affiliate program searches, and 2 keyword lists.

Related post: Jaaxy Keyword Research Tool Review

21. Answer The Public

Answer The Public is a freemium keywords research tool that helps you find keywords and content ideas based on Google data to show you the questions asked about your keywords, as well as related queries.

The results are a valuable resource on user search intent on Google to create the right type of content and increase your chances of appearing at the top of a Google search results page (SERP) thus increasing your search traffic and conversions.

AnswerThePublic visually presents long-tail keywords in the form of questions that are classified according to the type of question (what, when, who, where, why, how, can, etc.).

The tool also presents you with different forms of answers when searching for a topic such as:

 Prepositions: The keyword is used with common prepositions like with, without, near me, for, and to.

Comparisons: The keyword is then compared to similar or related keywords.

 Alphabetical: The keywords are presented in alphabetical order from A to Z.

Related: These are similar keywords found on the topic.

No matter what niche you are in, you can use this tool to quickly find hundreds of topic ideas to find better keywords and increase your search traffic.

Using this keyword research tool is simple. Enter a topic, brand, keyword, or product of your choice (for best results use one or two words) and press the “Search” button.

All the data related to the main keyword is instantly gathered in a nice visualization form. You can simply click the “Download CSV” button to save your keyword data.

Pros:

– Free and easy to use

– It provides you with a data visualization form that is unique and easy to use.

– You can download the results in a CSV file.

– You can download the keyword visualization in a .jpeg file.

– Provides relevant and current long-tail keywords

– Various categories in the keyword search results

– No need to register or sign up

– Free email course on how to use the tool

– You can export your keyword data easily using CSV format.

– It offers a free plan (no credit card required).

Disadvantages:

– The free version only allows three searches per day

– No keyword search volume data.

– There are no other keyword metrics available (such as competition, CPC, keyword difficulty, etc).

Different language and location configurations require an upgrade to the Pro version.

– Its high price of $99 per month is not really an incentive.

Pro Tips: 

– The darker the shade of green, the higher the question ranks in Google’s suggestions.

– If you use the Keywords Everywhere browser extension, the keywords will show search volume and CPC values.

Pricing plans

AnswerThePublic has two plans to choose from:

Starter Plan: The starter plan is free but somewhat limited in terms of features and offers you three searches per day.

If you need to perform more than three searches per day, you will want to consider the Pro plan.

Pro Plan:

The Pro plan costs you $99 per month and with their annual plan, you can save 20% upfront as it costs you $79 per month.

Here’s what you can do with the Pro version:

– Unlimited searches

– Customize the language and location of the search

– Download high-resolution images of visual search results

– Automatically save reports

– Hide unwanted sections/individual suggestions

– Unlimited team members

– Compare data

– Unlimited team members

– You only need one account for your organization.

– Access to high-resolution images for the viewing section

– Priority customer support

22. Keyword Explorer

It is a very powerful tool to manually check the competition for a keyword and it can allow you to quickly assess whether it is worth pursuing or not.

Outside the world of Google, Moz offers the possibility to analyze keywords, links, SERPs, or page optimization on-site. Moz allows you to enter your page on their website for limited SEO recommendations or you can use its extension  MozBar.

With the free version of the keyword explorer, you can search on only 10 queries with 50 lines of data.

23. Keyword Planner

The Google Keyword Planner was designed for people who buy Google ads, but it still provides a ton of useful information for SEO keyword planning. It uses Google’s own data and has useful features such as country filtering.

The Google Keyword Planner is Google’s keyword research tool that helps you understand the volume, cost, and competition of any keyword.  You can filter your results by country, search volume, and CPC if you wish, and also include or exclude keywords.

The Keyword Planner is designed to be a paid tool that helps you understand the popularity of your topic, the competition, and the suggested offer. This tool is designed for PPC advertisers. It, therefore, has many features such as keyword bidding features that will not be useful if you use this tool to find keywords for SEO.

This tool in its new update has removed the detailed monthly search volume feature for those who do not have an AdWords account with a large budget. It still displays a high search volume that is not as good, but it can still be used to perform keyword searches

24. Keyword Surfer

Keyword Surfer is a free Chrome extension that displays estimated monthly and global search volumes for any query typed into Google.

Keyword Surfer does not show true global search volumes. This tool gives you the total sum of searches performed in the 19 countries currently in their database. These include the United States, the United Kingdom, Canada, Brazil, France, and Germany.

25. Ubersuggest

Ubersuggest can really make your keyword search easier. Created by Neil Patel, this tool offers a free service that shows how the keywords of your interest are explored and suggest other words that can contribute to the construction of your content.

This tool is considered more accessible and without the limitations that its competitors usually present.

With Ubersuggest, you will know the amount of search and the evolution over the last year of your keyword, the level of difficulty it presents for an SEO strategy, the value it offers in terms of click rates, and also the amount you can invest to develop a sponsored link.

26. Keywords Everywhere

This tool allows you to quickly get the search volume for any keyword by going directly to Google and typing it.  The tool directly displays the search volume for that keyword in the Google Autocomplete section, as well as lists of additional keywords.  It also displays the cost per click (CPC) of the keyword and competition data.

When you search for a keyword in Google, the tool also displays related keywords on the right side of the search results. The keywords displayed in this widget are phrases that people often search for in addition to the keyword you searched for.

Then, if you scroll down to the bottom of the search results, you will find even more suggested keywords. These are searches that are also related to the search you performed.

27. Keyworddit

Keyworddit is a free tool that allows you to find keywords from subreddits on Reddit and provides context – a list of threads where a particular keyword has been used. You type in a specific subreddit and it will extract a handful of keywords, as well as the monthly search volume for those terms in the United States.

Keyworddit provides you with valuable information about the interests of specific audiences.

28. CanIRank

CanIRank helps you determine if you can rank on the first page of search engines for a particular keyword. Unlike other tools that simply provide data on the competitiveness of keywords, CanIRank allows you to see how likely you are to rank for a search term and uses AI to give you suggestions on how to better target keywords.

CanIRank provides excellent competitive analysis data and concrete actions to improve your site’s ranking through better SEO.

29. Google Trends

Google Trends analyzes the popularity of a search term in Google. It is particularly useful to help marketers track seasonality or understand the evolution of a topic over time. Google Trends can also track queries and demographics related to a specific search.

This tool adjusts the search data to facilitate comparisons between terms. Each data point is divided by the total number of searches for the geographic area and time period it represents to compare relative popularity.

The search volume of a query relative to the sum of the search volumes of all possible queries shows its relative popularity.

The resulting figures are then scaled from 0 to 100 based on a proportion of subjects relative to the total number of searches.

Google Trends eliminates repeated searches for the same person over a short period of time to give you a better picture.  it’s important to note that Trends only displays data for popular terms (a low volume appears as 0).

30. KW Finder

KwFinder is a small browser-based tool with the punch. Simply enter the chosen keyword and filter the results by country and language to perform your search. You will then be able to see some important parameters such as the monthly search volume, the CPC, the difficulty score of the competition, and its evolution. Although the free version has limited functionalities compared to the paid version, it offers enough features to make economic SEO profitable.

31. SERPs Rank Checker

This ranking tool allows you to search one keyword at a time based on a specific location. You can simply search for a keyword and see a list of the top websites that rank it, or you can search for a keyword and type in a domain name to see if it is ranked for that keyword. This is a good tool for checking individual keywords and domains at once, but unfortunately, it is limited to that.

32.MicroSite Masters

Microsite Masters is a fantastic free web-based SEO tool that allows you to track the rankings of ten different URLs and keywords. This is very handy if you have ten keywords selected for a website that you want to monitor closely and want to tailor your site accordingly.

You can view your ranking by location and it will also show the monthly search volume in addition to your visible ranking keywords in Google, Yahoo, and Bing. Your list is updated daily and you may become obsessed with your rankings when using this tool.

Read More: 

4 Best Keyword Research Tips to Improve Your Ranking

How to Use Long-Tail Keywords in Your Content Marketing Strategy?

Link  Tools

33. Ahrefs Backlink Checker

Ahrefs Backlink Checker is a powerful tool capable of performing all backlink research tasks such as number of referring domains, number of backlinks, as well as Domain Rating (DR) and URL Rating (UR) which are very useful to judge the “backlink popularity” of a site.

Ahrefs features

Site Explorer: Site Explorer is the main feature of Ahrefs which It is basically a dashboard that shows you a ton of SEO-related information about a site.

By typing the URL of a site you can see how many backlinks the site has as well as how much traffic it is getting from Google and much more.

Backlink Profile:

Ahrefs Backlink Checker allows you to monitor the growth and decline of backlink profiles of domains and landing pages over time.

 You can choose to see referring domains, referring pages, new and lost referring domains, new and lost backlinks, and more.

The detailed backlink report shows all the pages that refer to a site that you can analyze by performing filters with tab Link type like:

– Language

– Link-type (“do follow” / “nofollow”)

– Platform

– Domain Rating (DR)

– URL evaluation (UR)

– Reference domains

– Etc.

Or by Platform: Blogs, Ecommerce, message boards, wikis, CMS, etc.

These filters are important when you’re looking for backlinks from a site that has millions of them. They allow you to see only links from sites with a high Domain Rating.

You can also see the estimated organic traffic for each site or page in the following reports:

– Backlinks Report

– Referring domains report

The “Best pages by backlinks” report shows you “link-worthy” pages by searching for the most linked pages to your competitors.

The “404 not found” filter shows you the most linked broken pages to a website.

Outbound links:

The Linked Domains report shows the SEO metrics for each outbound linked domain.

– Domain Rating (DR)

– Ahrefs Rank (AR)

– Total referral domains tracked

– Total linked domains tracked

– Estimated organic traffic

– Number of links from the target (total and tracked)

Broken Links Report, shows broken outbound links to the target website or URL.

 The Anchors report shows a complete breakdown of the anchor text of outbound links.

 Followed and nofollowed Links – shows you followed and unfollowed links for any site.

 Backlink anchor text: This allows you to analyze anchor text to see how your competitors are optimizing their backlink profiles and detect possible negative SEO attacks on your website.

– Disavow link spam: This allows you to add spammy links to a disavow file if you notice suspicious backlink activity.

– Export to PDF and CSV: You can export your data and reports to a PDF or CSV file for further analysis.

  Ahrefs free account has a number of limitations compared to their full-fledged paid tool. For example, you are limited to 100 links, and you can’t search by prefix or folder, but it’s handy for those quick link checks, or if you’re doing SEO on a tight budget.

Read More: 12 Best Ways to Get Backlinks

34. Link Explorer

Link Explorer is a very robust link index. Free access to the account allows you to perform 10 queries and view 50 lines of data per query each month, in addition to adding basic link metrics to the MozBar when you browse the web.

35. Link Miner

Link Miner is a free extension of Chrome. You can use it to quickly find broken links on every page, as well as to see basic link metrics when you search on Google.

36. Detailed

Detailed is a kind of free link search engine. Detailed focus on what makes links to some of the most popular niches on the web, without the extra frills that can make successful reverse engineering a sometimes lengthy process. It also offers a very interesting newsletter.

37. Majestic

Majestic SEO provides link intelligence data to help you improve your SEO. It offers interesting features such as “The Majestic Million”, which allows you to see the ranking of the top one million websites by referencing subnets. Majestic also allows you to check inbound links, compare keyword data, and perform competitive analysis.

38. Moz Open Site Explorer

With this tool, you can find and examine the OSE links of your competitors. You may see some limited results with the free version, but sometimes it’s enough and you can make a list of your competitors’ links that you can create yourself to make your own.

39. Scraper

Allows you to select an item on a web page and scratch information similar to what is found on XPath, and then export that information to a CSV.

40. Disavow Tool

This tool allows you to tell Google that you do not want certain links from external sites to be considered as part of Google’s link counting system for the ranking of your website. Some sites want to do this because they have purchased links, which is a violation of Google’s rules, and maybe penalized if they fail to have the links removed. Other sites may want to remove links obtained by participating in bad link networks or for other reasons.

If you choose to use this tool, be careful and check with this guide on how to disallow good links.

Local SEO Tools 

41. Google My Business

It is an essential tool for local SEO, especially if you live in a market served by Google. It allows you, among other things, to advertise your business, manage ad information, and respond to comments.

You can use Google My Business to optimize your profile and extend your reach. Optimization for Google boils down to the three rules of targeting, quality of information, and trust.

Google prioritizes sections of your profile based on the search term and the type of information that is most important to consumers in your category. Google will give more weight to keywords in your profile content that it deems relevant.

Getting your Google My Business your Business Profile can outshine your competitors and attract more customers to the world’s most popular search engine.

42. BrightLocal

BrightLocal is a local SEO tool that can help you improve your local SEO easily with multiple types of services:

Local SEO Tools:

Helps you view all your data in one place, take control of your online reputation and monitor rankings from a single point of entry. You’ll also get search engine rankings from Google, Yahoo and Bing.

BrightLocal also allows you to track rankings for mobile sites and maps. In addition, the tool will show you how your rankings have improved over time.

BrightLocal also lets you see how visible your business is to people in any location. The tool can also send you emails if any of your rankings change.

Aggregator Submissions

This allows you to distribute important information about your company to thousands of directories worldwide. BrightLocal also sends your company information to data aggregators such as Neustar Localeze, Acxiom, InfoUSA, Factual.

Citation building

Citations are online references to your local business that are an extremely important part of any local SEO strategy. They typically include the business name, address, and phone number (NAP).

BrightLocal helps you dominate local SEO with consistent citations to achieve top rankings through several types of services like:

– Manual cleanup work to ensure NAP consistency across all web properties.

– Creating new, accurate citations on sites where they do not exist.

– Distribution of NAP data via local aggregators

– Creation of local Google My Business (GMB) and Bing listings

– Remove duplicate citations

BrightLocal allows you to choose which sites you want your business to be listed on so you can focus on growing your business rather than getting citations.

If your company has multiple sites, BrightLocal will optimize all your sites for local search and supports local citations in 10 countries: USA, Canada, Australia, New Zealand, Singapore, Ireland, Germany, UK, Netherlands, South Africa

Citation tracker

BrightLocal’s citation tracker tool allows you to track citations and also spot NAP issues (such as duplicate listings) which helps you prioritize which listings to fix first and improve your local search rankings.

 In addition, BrightLocal shows you your competitor’s listing citations so you can try to get listed in the same places.

BrightLocal also allows you to add notes and statuses to your various citations so you can more easily manage your campaigns.

Local Search Audit

BrightLocal performs a full local search audit in minutes and provides you with actionable information and an overall score (Good, OK, Bad) as well as more granular information on areas of your optimization efforts such as onsite SEO, off-site SEO, search rankings, citations, and social media.

GMB Audit

BrightLocal will audit your GMB profile so you have a central location to view all of your ranking signals, including citations, links, categories, domain authority, number of reviews, star ratings, local address, and phone usage.

BrightLocal also presents you with a “citation matrix” that lets you see where your competitors have citations and you don’t, and displays the categories used by top-ranked companies so you can fill in the gaps.

Reputation Manager

The tool helps you get more reviews on important sites and respond to reviews from within the app by providing email templates you can use to encourage satisfied customers to leave positive reviews and build a 5-star reputation.

BrightLocal also offers a “review funnel” that shows you how many people received your review request, as well as how many people opened the email, clicked the link in it, and left a review.

Lead Generation

BrightLocal’s LeadGen widget feature allows you to convert your website visitors into customers.

You can try BrightLocal for free for 14 days to make sure it’s what you want.

43. Moz Local Check Business Listing

Moz is a tool that can help your business in areas such as site audits, tracking keyword rankings, inbound link analysis, keyword research, and more. This tool disseminates your company’s information on the Internet, on Google, and other search engines, so that these platforms know more about your business.

Type your website into this tool and you’ll get statistics that show areas for improvement in local listings. It will also tell you what inconsistencies you have in the current lists and whether any are incomplete or duplicative. This can allow you to modify your lists so that they are correct, and you may even discover sources you didn’t know about.

44. Google Review Link Generator

The Google Review Link Generator helps you give your customers a URL to leave a Google review for your company. Reviews help you rank, but Google does not easily provide this information. This generator makes it easy for you.

On-Page SEO Tools

45. Natural Language API Demo

The Natural Language API is a pre-formed machine learning model that can analyze syntax, extract entities, and evaluate the feel of the text. It can be called from Google Docs to perform all these functions.

The free demo allows you to analyze text one page at a time and lets you see how a search engine would display entities, sentiment analysis, syntax, and categorization.

It was a great tool to help SEOs write content that is digitally measurable in terms of what Google understands of the material.   It’s a powerful tool, based on a numerical rating system and many Google algorithms.

46. SEO Site Checkup

SEO Site Checkup is a very useful tool to perform an analysis of your website’s SEO performance for all aspects. 

So when you enter a URL, you get a basic overview mentioning the SEO score out of 100 of the site and a statistic showing successful checks, failed checks, and warnings.

SEO Site Checkup gives you an overview of SEO divided into 5 categories:

– General SEO

– Speed

– Server and security

– Mobility

– Advanced SEO

• General SEO

This section is an on-page SEO audit of the key points that search engines scrutinize. It shows you not only the errors but also how to easily correct them.

Some of the measurement points include meta title testing, meta description testing, keyword usage, sitemap check, broken links, robot.txt file, etc.  You can even see a preview of how this page is displayed in Google.

• Speed

SEO checkup focuses on the key points that influence your SEO score. Here, you’ll find that the checkup tests a lot of HTML, CSS, and javascript to ensure that these files are minified.

It also looks at your site’s caching behavior in several cases and makes sure compression is applied before testing your overall page size.

• Server and security

The tool will always keep you informed of any malfunction that could affect access to your site, by notifying you via text or email.

• Mobility 

Your site audit will produce results that ensure your web page is mobile-friendly, as well as areas that need to be investigated if it is not.

• Advanced SEO

Several checks are performed in this section, but the one to pay the most attention to is the “structured data” test which is based on guidelines put forth by schema, org.

 This test is about your site sending fundamental information to Google, Bing, Yahoo, or any other search engine.

In addition to this, you can also check the SEO performance of your 5 competing sites, which will help you know how they are performing.

For basic analysis, you can use it several times for different websites, but for complete SEO performance and to check the website performance of your competitors, you will have to create your free account with a 14-day trial, after which you will have to pay for it monthly.

When signing up for the 14-day free trial of SEO Toolbox, you can:

– analyze the SEO performance of your 5 competitors’ websites at a time

– check the total number of backlinks for your site which will include the number of quality and useful links, domain score, follow and no-follow links

– Track and save your backlink lists in any format and use them accordingly. And many other SEO reports.

Pros

– It offers over 30 free SEO tools that you can use by signing up for free and all paid plans include a free trial option.

– This SEO tool features a smart dashboard that includes access to reports, analytics, and monitors as well as suggested changes to improve your scores with just one click.

– It has a highly responsive design that allows you to use it easily with smartphones.

Cons

– Does not offer live chat support.

– There are a limited number of countries you can monitor.

– Reports are not in real-time.

By following the suggestions and best practices, offered by the tool, you can create a very fast, highly organized, easily indexable, and interesting site to keep your users interested.

Read More: On-Page SEO:10 Essential Factors for Ranking on the First Page

47. SEOWorkers

SEOWorkers is an SEO tool that analyzes your website and delivers a quick and detailed report that not only saves you a lot of time but also provides you with general information about your site data such as HTTP headers check, keyword analysis (single keywords, two, three and four-word key phrases and long-tail keywords) and more.

In addition, thanks to icons, you will be informed if you need to pay attention to something or if a setting is good.

48. Tag Manager

Google Tag Manager (GTM) is a free SEO tool that adds versatility to Google Analytics while allowing you to manage and implement tags (tracking code or snippets of code) on your website or mobile application. Google’s Tag Manager allows you to inject “tags” (such as Google Analytics) into your HTML.

Beyond that, advanced users can use the Tag Manager for a multitude of SEO functions. Although Google recommends not using Tag Manager to insert important elements such as structured data, it is still useful for a ton of SEO-related activities.

Tag Manager works for a variety of functions, such as generating heat maps, tracking scrolling, conducting surveys, tracking form submissions, remarketing, or tracking how people arrive at your site. It can also track activities such as downloads or shopping cart abandonment.

49. View Rendered Source

This google extension is essential for the SEO of your pages. It displays the raw source code, the rendered source code, and a comparison of the differences between the two to understand how the search engines see the content.

50. Counting Characters Google SERP Tool

The Counting Characters tool is a completely free online tool that allows webmasters to write web page titles and accurate meta descriptions.

The Counting Characters tool is designed to shorten and customize the title and description of a web page according to recommendations. The tool counts the page title and description of the meta-information entered according to their length in characters and pixels.

Mobile SEO Tools

51. Mobile-Friendly Test

if you want to know your website is mobile-friendly or not there is no better way to find out than to let Google tell you itself.

The Google Mobile-Friendly Test is a free tool to help businesses understand how it defines mobile friendly. It measures how easily users can access, read and navigate your site on mobile devices, with a pass/fail score and suggestions for improvement.

Enter a website’s URL in the address window, and after a few moments of analysis, the tool tells you whether the site is mobile-friendly or not.

It shows you the score, as well as a color indicating if your page is mobile-friendly (green) or not (red).

It also gives you the option to display the page as Googlebot Mobile sees it.

the Google mobile-friendly test includes data such as :

– the mobile-friendliness score/percentage

– the impact score of the rule for each of the domains affecting the mobile score/percentage

– Number of “retrieved” resources, including respective URLs

– Number of failed resource retrievals

To be considered mobile-friendly, a website must load quickly and consistently across a wide range of devices and signal conditions.

 The Google Mobile-Friendly test looks for issues that prevent this from happening, such as

Viewport Problems

Triggered when Google detects that your page does not specify a viewport. If the viewport (a meta-scaler that defines the size of the display window of a web page) is not configured to fit the screen size or is a fixed width, the site will not display properly on all mobile devices.

For a mobile-friendly site, the viewport is set to the width offered by the device.

Horizontal scrolling

The vertical scrolling has become the norm on mobiles, as well as on desktops.

Content is not to scale

Mobile sites don’t have to be the same as desktop sites, but smaller. Content must scale to the screen size when viewed on mobile.

Text too small to read:

On a responsive (mobile-friendly) site, the entire web page should be compressed by the mobile browser to fit the small screen of the device but the text should be clearly readable on a small screen without zooming in.

Touch elements are too close

Buttons and links should be far enough apart to be easily used by human fingers without the risk of accidentally touching the wrong link.

Content wider than the screen

 This usually means that a content container on the page has been forced to a pixel width greater than the pixel width (full resolution) of the device screen.

The content, therefore, flows off the page, and there is no way to see it without horizontal scrolling.

 Use of incompatible plugins

This is triggered when Google detects the use of plugins on your page.

If your page is not “mobile-friendly”, it will give you in the right column of the “non-user friendly” test results recommended reading, depending on the website source.

52. Mobile-First Index Checker

Mobile-First Indexing (MFI) is the initial setup by Google that allows the mobile version of your website to be the most important.   Among the many tools available to verify this for you is Zeo, which is an excellent tool to use for quick verification.

53. Mobile SERP Test

MobileMoxie’s Mobile SERP test allows you to compare devices side by side for any location, up to specific addresses. So you can display mobile search results at the location of your choice, at a specific address, or by city or state.

Multi-Tools 

54. SEMrush

Semrush is one of the most popular SEO tools currently available. You can use Semrush for keyword suggestions, link building, and improving the technical aspects of your content so that it gets a better ranking in search engines.

Semrush also performs an “SEO audit” of your website to determine if there are any technical improvements you can make that will help you get better search engine results.

Semrush Features

• Semrush’s “Domain Overview” feature

 This feature shows you the total number of website visitors per month, external links and backlinks, keywords for which the website is ranked, commonly used anchor text, competitor websites, and advertising statistics.

 as well as the “authority score” which includes data on backlinks, organic search traffic, keyword positions, monthly site visits.

• The “Competitive Positioning Map

Allows you to see, where a particular site stands in a particular market and what its strength is compared to its competitors.

• Keyword Search

By entering a keyword in the “Keyword Overview” tool you will see:

The number of searches per month for that keyword on Google, the keyword difficulty score (a higher percentage indicates that it will be more difficult to rank for a particular keyword), and a list of sites that are ranked for that keyword.

With SEMrush’s ‘Keyword Magic’ option you can get keyword suggestions based on the phrase you entered. You have the ability to filter these suggestions by keyword difficulty, numbers of searches per month, or cost per click.

• The SEMrush Content Marketing Toolbox

Allows you to identify new writing topics, audit your existing content from an SEO perspective, identify the keywords your competitors are using in their articles and monitor mentions of your brand.

• Ranking Tracking

Ranking tracking” involves monitoring your website’s performance in search engines for a particular keyword over time.

• Backlink Analysis

Allows you to enter a domain name and see all backlinks, anchor text used for each backlink, IP address information, and domains (from .com, .org, .gov, etc. links).

• Backlink Audits

This feature helps you identify backlinks that it considers as spam and determine its “health” which you can then review and upload to Google as a “disavow” file.

• Link Building

Semrush’s link-building tool allows you to determine who your competitors are and what they are ranking for. You can also examine your site’s content for the keywords you want to rank for and the tool shows you a list of potential websites that are worth approaching for a backlink or guest post.

• Domain Insights

You can connect your mailbox to Semrush and send prospecting emails from the tool. You can then track, CRM-style, the progress of each approach.

• Building broken links

Helps you find a broken link, recreate the content it was pointing to, then ask everyone who was linking to that content to link to yours instead.

• Site Audit

Semrush’s Site Audit detects issues that can negatively affect your search engine rankings, such as duplicate content, slow-loading content, crawl errors, missing headers, excessive keyword usage, SSL issues, etc.

• On-page SEO checker

Semrush’s on-page SEO checker analyzes your entire website and gives you actionable advice for improving each page in order of priority.

Semrush is not basically a free SEO tool, the fact that we have placed it in this list is that it has a 7-day free trial that is so interesting that it is worth trying before you commit to a paid plan.

Semrush is not basically a free SEO tool, if I have placed it in this list is that it has a 7 -day free trial which is so interesting that it is worth trying before committing to a paid plan. But you have to enter your credit card details to enjoy the trial.

Read More: 20 Most Important SEO KPIs to Track for Successful Optimization

55. Chrome DevTools

DevTools gives you a console to write javascript code to interact with the page you are working on. It provides a large number of functionalities and gives you the possibility to optimize your website.

56. Marketing Miner

Marketing Miner is a data mining application developed and created to help SEO specialists and agencies manage their online marketing projects. Marketing Miner helps users analyze keywords and identify the highest quality keywords. This data mining tool also allows users to collect and analyze the performance of their products in the marketplace, evaluate prices, and track online mentions.

57. MozBar

MozBar is a web browser extension available for Google Chrome and Mozilla Firefox. It provides valuable measurements of a website and its link profile for search engine optimization (SEO) purposes. MozBar is mainly accessible via a toolbar.

The data it provides includes page metrics that are essential for SEO, such as the content of a web page’s title tag, alt text, meta-robots, and so on. It also provides information about the link profile of a web page and a domain, such as the domain authority or the number of backlinks.

58. SEO Minion

SEO Minion is a free Chrome and Firefox extension that provides a quick and useful overview of how a given web page behaves in terms of SEO, including titles, descriptions, ALT tags, and URLs.

It analyzes the HTML of a given web page and shows you if there are any problems, e.g. with URLs, missing tags, titles, descriptions, etc.

it gives you a quick overview of all internal and external links on any web page. it also checks the validity of hreflang tags and the possible presence of return tags.

59. SEOquake

SEOquake is an SEO toolbar with a plethora of configuration options, so you can configure it to fit your SEO needs.

SEOquake performs a complete SEO audit of any site from your browser. This tool allows you to examine internal and external links to your website and keyword data. It also provides a real-time diagnosis of optimization issues that impact your site’s SEO.

60. Sheets for Marketers

Sheets for Marketers is not a tool in itself, but a website that contains over 100+ free templates that allow you to perform a variety of tasks using Google Sheets. You’ll find powerful free templates for everything from competitive analysis, site audits, scraping, keyword research, etc. This is a website for your bookmarks.

61. Small SEO Tools

SmallSEOTools is a website that the site plans to develop free SEO tools accessible to anyone who wants to use them. Problems such as plagiarism, low traffic, and broken links disappear when using these SEO tools. This allows you to optimize your content so that Google gives priority to your website when people search for specific articles.

62. Varvy

Varvy is an online SEO and analytics tool that gives you a very detailed report of implemented and non-implemented optimization, based on Google guidelines.

This includes a speed test report, an online SEO report, and a mobile optimization report based on Google’s guidelines for mobile-friendly web pages.

63. Woorank

Woorank is a website analyzer tool and SEO checker that analyzes the referencing on and off the page to better position itself for search. It provides a handy checklist that gives you the information you need to solve performance problems and improve search rankings.

It generates an SEO score for your site and a “marketing checklist” that describes the steps you can take to resolve any SEO issues on your site.

Another interesting feature of this free tool is the social sharing component. This section provides social network data such as the number of ratings, shares, comments, backlinks, and bookmarks on popular social networks.

Woorank also has a very interesting mobile section where you can find information about how your pages are rendered on mobile devices and how fast they load.

Research Tools

64. BuzzSumo

BuzzSumo is a content analysis and marketing software that also offers a function for monitoring your brand’s reputation and mentions on the Internet.

Each time your brand is mentioned, positively or negatively, you will be immediately informed. BuzzSumo Research Content helps you create content that is appreciated by marketers and readers.

65. Hunter

Hunter is an email search and verification tool that allows you to perform a domain search for email addresses. Launched in 2015 by Françoise Grante, the San Francisco-based company’s offering is available as a Chrome extension and Google Sheets.

In addition, hunter.io can be used to quickly find email addresses for companies and/or individuals within this company.

66. SimilarWeb

SimilarWeb is a tool to research your competitor’s traffic, homepages, engagement, marketing channels, etc. It’s a bit like Google Analytics, except that SimilarWeb displays different information about traffic, search engine presence, social media, advertising networks, and websites similar to the one you searched for.

So you can receive business information on almost any company, including overall site rankings, traffic sources, and market strategies. The free version provides a basic overview of any website or application, while the paid version is obviously much more powerful.

67. Wappalyzer

Wappalyzer is a tool to perform recognition on a particular target such as a web application or a website. It helps to find out which software is used to run a particular page. The components that can be detected are the content management system (CMS), JavaScript framework, e-commerce software, web server, and many others.

It scans a particular web application and extracts interesting data such as the software components used. It can use headers and HTML code as one of the sources to get the information.

68. Wayback Machine

Wayback Machine is a useful tool to visualize how websites looked in the past.  Wayback Machine is also a very useful tool for SEO. You can narrow the range of dates in which a change occurred to determine the cause of a drop in the ranking of a page.

Site Speed Tools 

69. Cloudflare

Cloudflare, designed for businesses of all sizes, is a cloud-based web performance and security tool that can help you protect and accelerate website applications and other Internet services from hackers.

Cloudflare provides a suite of products to optimize website speed and security.

Cloudflare primarily consists of a Content Delivery Network (CDN), which helps improve the performance of Internet applications and mobile experiences.

Cloudflare operates a highly-available global content delivery network that incorporates security measures at every layer and consistently delivers blazing speeds.

Speed optimization

CloudFlare’s CDN accelerates the delivery of your site by caching copies of your site in data centers around the world.

This ensures that your site is served to visitors from the geographic location closest to them. 

Cloudflare has over 150 data centers worldwide and uses a proprietary technology called Anycast to direct your visitors to the data center closest to their current location.

As a result, your cached website opens twice as fast as the average load time.

CloudFlare’s Always Online and CDN feature allow you to serve a cached version of your website even if the main server goes down.

Security

In addition to providing CDN optimization and site caching services, CloudFlare also blocks threats such as SQL injections, spamming and DDoS attacks that could compromise your website or waste bandwidth and other server resources.

Cloudflare also offers the Reputation Threat module that blocks malicious threats by identifying IP addresses.

You also have the ability to block IP addresses by range or country to keep threats at bay.

Site traffic tracking

The software tracks site traffic and generate analytical data to help you know how well your site and CloudFlare are performing.

After setting up Cloudflare, you can start monitoring your website traffic statistics.

Technical support

Cloudflare offers phone and email support as well as searchable video tutorials, troubleshooting guides, and knowledge base articles that provide answers to frequently asked questions.

Cloudflare pricing plans

Cloudflare offers a free version and several paid plans.

 Free plan

 The free plan offers full access to the global CDN, a wide range of security features, SSL encryption, and powerful statistical reports of on-site traffic.

The free version takes 24 hours to propagate and update analytics data. In addition, Cloudflare will only crawl your site and update cached versions once a week if you are on the free plan.

In the free plan statistics and analytics are limited and advanced security features are only available on the paid plans.

Paid plans

CloudFlare’s Pro, Business, and Enterprise plans offer better site protection, more frequent site crawling, mobile optimization, and DDoS protection.

 CloudFlare’s intuitive interface can also be customized if you opt for the premium plans.

In the paid plans the analysis data is usually updated every 15 minutes.

70. GTmetrix

GTmetrix is a speed and performance audit tool that helps to understand the root causes of performance failures and generate different benchmark scores.

It will display your page load time, page size, and HTTP queries performed, while showing you a long list of results of your website in different domains. It is almost impossible to get a 100% score on this test, so don’t worry if you correct everything and a small detail prevents you from getting a perfect score.

71. Lighthouse

Lighthouse is Google’s open-source speed performance tool. It’s also the most up-to-date, especially in terms of analyzing the performance of mobile pages and PWAs. Google not only recommends using Lighthouse to evaluate your page performance but there is also speculation they use very similar evaluations in their ranking algorithms.

Lighthouse is an open-source automated tool to improve the performance, quality, and accuracy of your web applications.

72. Page Speed Insights

Google’s PageSpeed Insights tool is designed to help optimize website performance. The tool generates a number of performance metrics, including a custom optimization score and a list of priority suggestions for improving the speed of a web page’s operation, for both mobile and desktop devices, making it a handy additional resource for studying and optimizing your digital presence.

73. SpeedMonitor.io

SpeedMonitor.io.is a free tool that uses Lighthouse data to evaluate performance then tracks it over time and stores the results.  You can even add competitor tracking and audits on demand.

74. WebpageTest

Webpage Test is another performance tool similar to GTMetrix. It breaks down performance into very detailed and easy-to-understand notes.

Read More: 11 Effective Ways to Improve Your Website’s Page Speed

WordPress SEO Tools 

75. Rank Math

Rank Math is one of the best all-in-one and free WordPress SEO plugins that help your website to get a good ranking in search engines. It helps you understand what is going wrong with a particular keyword that you are trying to rank for in your web page content.

By using Rank Math, you have access to tools that help you optimize your content for search engines. The plugin scores your content on over 100 factors and provides you with a score for each page of your site, representing its SEO level.

 You get tips and tricks to improve this score, which should lead to better SEO rankings. By clicking on the question mark next to each entry you can get a little more information about why the plugin suggests you make changes.

 The free version of Rank Math allows you to optimize each page’s content for up to five targeted keywords. Rank Math also provides you with optimization tools for your entire site.

The plugin can run full site audits for you and let you know if there are any errors, such as missing alt attributes for images, 404 errors, pages with missing titles, and more. Rank Math’s configuration wizard helps you in using the plugin.

To use Rank Math you must first create a free account on its Rank Math platform to gain access to the full set of plugin tools.

This allows you to use Rank Math’s application programming interface (API) to run more comprehensive tests for your website.

Main features of Rank Math

Integration with Google Services: You can connect your Google Search Console account and Google Analytics to Rank Math for better optimization.

Create a sitemap: Rank Math also generates a sitemap for your website

Setting up schema markup: Rank Math can add schema markup to drive more traffic to your pages.

Configure individual modules: Rank Math allows you to choose which tools to enable for your websites such as 404 error tracking, support for accelerated mobile pages (AMP), advanced options for image SEO, and more.

Import data from other SEO plugins: Rank Math’s import tool allows you to import data from other SEO plugins.

Simply navigate to Rank Math > Status and Tools > Import and Export, then select an import file and Rank Math can extract the data it needs.

 Run an SEO Analysis: Rank Math performs an SEO analysis of your website and shows you a result score that divides the problems into the pass, fails, and warning tests.

By correcting these problems, your ranking in search results improves.

 Rank Math also allows you to preview how your content will look if you share it on Facebook and Twitter, replace the featured image for social networks, edit the content title and change its description.

Rank Math is also available in premium variants with more features but the free version of Rank Math is one of the most comprehensive and remarkably feature-rich SEO plugins.

76. Yoast SEO

Yoast SEO is a WordPress plugin. There are two versions of Yoast: a free version and a premium version. Yoast helps you to optimize keywords.  Yoast will tell you if you use the keyword too few times or too often in the content. It will also analyze your content to make sure you use the keyword in the right places, such as the title and description.

Duplicate Content Tools 

77. Dupli checker

It is considered the SEO tool to check if your website has duplicate content, or worse if someone has stolen your content. The free version allows you to enter your URL and Copyscape then scours the web to see if your content appears elsewhere.

This SEO tool helps you to check if your website has duplicate content, or worse if someone has stolen your content. The free version allows you to enter your URL and then scours the web to see if your content appears elsewhere.

78. Copyscape

Copyscape is mainly intended to protect websites and blogs.  Copyscape allows users to scan plain text as well as URLs.  Copyscape generates a similarity score for each corresponding link.

79. Plagiarism Detector

Created by Small SEO Tools, this is an excellent resource to use for checking bodies of content up to 1000 words long. Simply copy and paste your content into the box and enter the Captcha and this tool will scan the Internet to see if the content you pasted appears elsewhere.

Schema Tools 

80. Schema Structured Data

Schema is a very detailed microdata language that is added to your HTML and can influence the appearance of your web pages in search engines. It allows you to create more informative results and can significantly increase your search engine traffic and click-through rates. You can create your own schema with this tool and paste the script on your website.

Read More: 75 Best Content Marketing Tools to Strengthen Your Online Business