Organic traffic is essential when you build a website because it is what will generate a return on investment (ROI) for your business. However, if your organic traffic is not targeted, the numbers are just vanity metrics.

51% of all website traffic comes from organic search and Over 40% of revenue is captured by organic traffic. Organic traffic of your site increases if you rank in the top 3 positions on the first page or in the excerpt of a keyword in a search engine.
You should know that the first 5 Google results get almost 70% of all clicks.[1]

Increasing organic traffic is therefore the most important factor in search marketing. In this article, we will examine major strategies that allow you to increase the organic traffic of your website.

Top 10 Strategies to Increase Organic Traffic to Your Site

1- Evaluate the Performance of Your Website

To get traffic, it is crucial that you first improve your SEO technical performance and the health issues of your website. The best way to get an overview of the technical performance of your website is to use the Google search console.

The Google Search Console gives you a complete overview of the technical structure and health of your website. With these warnings and recommendations from the Google Search Console you know which areas you should focus on first.

There are also many Free SEO Tools that you can use to find out how accessible your website is to mobiles, how the user experience is, reporting technical errors or problems such as slow JavaScript, broken links, and jQuery problems.

2- Improve On-Page SEO of Your Current Content

Try to improve the SEO of your current content and determine which pages are prioritized so that you can clearly see what work needs to be done to improve results.

Identifying and improving non-ranked content can help to better position it in SERPs, gaining more organic clicks in the long run. According to an Ahref study, 90.63% of all pages get zero traffic from Google, and 5.29% of them get ten visits per month or less.

Read More: 

On-Page SEO:10 Essential Factors for Ranking on the First Page

Non-ranked content is content that does not help a site generate organic traffic or conversions or gain referrals from other sites. You may need to change keywords that are more likely to drive conversions or be of high value to your business and have a significant amount of research to attract organic traffic.

Here are a few things to consider to improve the existing content:

• Type in your site to get a list of all the keywords driving traffic to your site.
• Identify SEO errors such as broken links, dead-end pages, and duplicate content.
• Optimize SEO meta-tags, image headers, and ALTs to display in SERPs. 
• Redirect traffic from low-conversion rate pages to relevant but higher-conversion rate pages.
• Use canonical redirections on similar content. Canonical tags will indicate to search engines which version should be given priority.
• Optimizing your metadata can improve your SEO. information such as page title and meta-data provided to search engines about the context and content of your pages. The titles of your pages must be unique, accurate, and contain approximately 70 characters (600 pixels).
•  Meta descriptions must be unique, attractive, and contain all relevant information. Meta descriptions should follow the 150/150 rule for length. Google usually truncates extracts to ~155-160 characters.

      It is preferable to keep meta descriptions of 50-160 characters so that they are sufficiently descriptive. The metadata will also be visible to users who search on Google or other search engines.

•  Add Schema Structured Data markup to your content. Schema markup is the information that search engines such as Google, Bing, Yahoo!, and Yandex need to understand your content and provide the best search.

Structured data also is a system of coupling a name with a value that helps search engines categorize and index your content e.g. as an organization, person, event, place, product.

• Improve your internal linking. Internal links are links that go from one page of a website to another page of the same website. Internal links help establish a hierarchy of information for the given website and allow users to navigate through a website.

Internal links are most useful for establishing the architecture of the site and disseminating the equity of the links. Link all the pages of your website together with an internal link structure such as a link to the navigation menu, an internal search link, or a link to the page from existing content. You should never leave a page without an internal link.

Read More: 8 Internal Links Optimization Strategies for SEO & UX

• Create Attractive and Useful Content. If your content is not useful and does not serve the purpose of your target audience, it will not be ranked or receive significant organic traffic.
• Writing content of more than 2,000 words is considered an in-depth article and generally has more authority and weight provided the quality is there.
• Enrich your content with images, videos, graphics, and interactive elements such as clickable tools or commentary sections that enable engagement.
• Optimize your content for users by making it easily understandable and compatible with the objectives of your audiences.
• Create links to other sources that provide relevant information for your target users.
• Backlinks to your content from high-quality external websites are a sign that your content is considered authoritative on a certain topic.

Read More: 12 Best Ways to Get Backlinks

• Refresh existing content on your website to make them relevant while rejuvenating them with new ideas.

 3- Optimize for Higher CTR 

To increase your organic traffic, you also need to optimize the click-through rate (CTR) and convince Internet users to click on your result. A high CTR is a way for Google to prioritize search results.

The clickthrough rate (CTR) is a ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.[2]

A high CTR is correlated with higher conversion rates. This means that your audience is more likely to be enthusiastic about your offer and respond to your call to action.

In other words, the higher the number of clicks on your page, the higher your CTR and the more useful it is to the search engine. Your page will therefore be better ranked and this will evaluate your SEO.

To improve the CTR of your site, first, identify which content on your site has a low CTR from the result pages using the Google search console.

Then consider making the title of this content more attractive by including the exact keyword phrase you want to rank for or making meta titles SEO friendly. You can also invest in PPC ad optimization to achieve a high CTR.

Read More: 

Top 10 Ways to Increase Your Organic Click-Through Rate (CTR)

 4-  Create Content to Increase Your Keyword Rankings

Content creation is one of the best ways to increase the number of keywords. Blog posts allow you to generate organic traffic to your site and also to position your brand as an expert in your field through information posts.

blogging gives you an opportunity to showcase your product to people searching for related information. Blogging can also be relevant to your Sales funnel and B2B marketing strategy.

To increase organic traffic through the content you should be aware that it takes longer to get results than other marketing activities such as paid search ads. 

Therefore, you need to take the time to carefully prepare the basics of an SEO content strategy to ensure that your content gains organic traction as quickly as possible.

Finding new relevant keywords and integrating them into your content will increase your organic traffic and brand visibility. Start by identifying high search volume and low competition keywords for which your site is not ranked.

Search for this relevant keyword in a keyword search tool to find related keyword opportunities, then sort them to find the most popular terms. You can search also for keywords on Google by seeing which type of content ranks highest.

Read More: 

4 Best Keyword Research Tips to Improve Your Ranking

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Jaaxy Keyword Research Tool Review

5- Work On Your Site Structure to Get Sitelinks

Sitelinks are additional links that appear below the main URL of a brand or website when you search for it on Google. They are a deep link to other pages on your site and are designed by Google to help users navigate your site.

Sitelinks give you more chances to get organic traffic by positioning your site higher in the results. Sitelinks are awarded automatically by Google. Google does not assign links to sites that are in second, third, fourth, or other lower SERP rankings.

  Thus, the most basic prerequisite for site links is to be the first search result when someone searches for your brand name or website. But you can maximize your chances of getting Sitelinks in search by working on your website structure.

The structure of the site plays a major role in how crawlers access your site, what pages or posts are most important to your site, and how users navigate and engage with it.

A good site structure sends positive ranking signals to the search engines, so your site moves up in the SERPs. It may also help users find the information they need more easily, and reduce your site’s bounce rate.

As mentioned above, the internal link structure helps Crawlers jump from page to page. Remember to add a sitemap.xml file to your site that tells the crawlers which are the most important pages of your website, the ones you want to see appear in the Sitelinks.

6- Create Content that Appears in Google’s Featured Snippets

Featured snippets are short snippets of text that appear at the top of Google’s search results in order to answer a searcher’s question directly on the results page, which means they never have to leave Google to find the information they need. 

Featured Snippets are an opportunity to increase organic traffic. Common types of Google Featured Snippets include definitions, tables, steps, and lists

If your page is ranking anywhere in the top10 Google search results, it has a chance to also get the #0 spot — a featured snippet.[3]

According to an  Ahref study when a featured snippet is in the first position, it receives only about 8.6% of clicks (on average), while the page just below it receives about 19.6% of clicks (on average).  While a normal top page with no featured snippet will receive about 26% of all clicks.

To create content that ranks in the snippets, you can follow these steps

• Try to answer a what, how, or why question in your content and structure the answer for crawlers.
• Use high-quality, SEO-optimized images to ensure that indexing robots quickly find and identify your image.
• To increase the likelihood that people will click on your post, make sure there are clicks from the snippet by formatting the response in too many steps for the snippet to be displayed.

Read More: 

10 Featured Snippets Optimization Tips to Rank in Position Zero

7- Use Online Advertising

Online ads can generate a number of clicks to your website. You need to create high-quality ads that work on search engines or a social media platform in order to take advantage of them and generate a return on investment.

The total number of monthly active Facebook users was 2.70 billion as of June 30, 2020, and LinkedIn has 722 million members. LinkedIn has strong targeting capabilities to generate traffic to B2B websites because it is a professional networking platform.

LinkedIn should be part of your marketing strategy, as it is a place where marketers seek to establish professional contacts and find valuable content.

While Instagram, with one billion active users per month, is a better social media platform if you’re looking to advertise in the B2C sector.

8-Guest Blogging

Guest blogs are also an effective way to generate organic traffic to your website. The first thing you need to work on is writing great and relevant content.

What matters is that you write something much better than what already exists, or at least write something that is very close to it and add your own personal idea. A good example of this could be a case study. High-quality content ultimately facilitates your SEO.

Then, by doing a Google search, you can find websites that are suited to your niche and that accept guest posts. Guest blogs reinforce your brand image and give the right target audience a good reason to read your content.

To do so, you can search Buzzsumo to find popular topics that are often shared in the niche where you want to post. Then search for the site you want to post on.

Knowing the demographics of your target readers and the websites they regularly visit allows you to create reader characters and write the type of guest blog content your target audience needs and wants.

9- Maximize Your Reach On Social Media

Social media can help you generate massively organic traffic. You must first give value to your content. Use infographics, animated GIFs, and other visuals to encourage your potential followers to visit your site.

To maximize your reach on social media and generate massive organic traffic, you need to humanize your brand presence just like in real life when you first meet an individual. Share an image from your daily life.

If you are a company, share images that highlight your corporate culture or conference visuals. Communicate with your social media followers by responding to most of the feedback, questions, and comments left by each of your audiences on your posts.

To generate more social shares and therefore more organic traffic to your website consider integrating social media buttons on your website to encourage your visitors to share your content on different platforms.

10- Stand Out On Questions and Answers Platforms

Q&A platforms like Quora are the right source for generating organic traffic. You can answer questions on topics you’ve already covered to provide solid answers with the ability to refer readers to your site.

To stand out on Q&A websites you need to have the same knowledge as an expert in your field. To be successful on Q&A platforms, you will need to be solicited by users, so they should really benefit from your answer.

Identify your best topics, phrases, and categories to find the most recent questions with the most points of view and the fewest answers to have the least competition.

Try to write a detailed answer that always refers to your website and even recommends your product or service. To avoid being passed off as a spammer, explain in detail why your product contributes to answering or solving the question.

If your answers are of quality, you will get traffic. With Google Analytics, you can track your efforts to make sure you’re actually getting results.

Look up the names of your question-and-answer sites to see how many people actually clicked on the links in your answers. You’ll also be able to see other useful statistics, such as how long these users spent on your site and whether they visited other pages on your site.

Apart from Quora, there are other question-and-answer sites such as Answers.com, Blurtit, The Answer Bank, Answerbag that you can consult to see if it fits your sector and objectives.

Conclusion

I hope that by using the different approaches presented above, you will be able to make your content attractive to different segments of your audience and familiarize yourself with the different strategies you can use to get organic traffic to your site.

Remember that constantly adding value by creating content worthy of sharing is what gives you more leeway to promote offers on your social media platforms and in search engines to generate organic traffic.

With constant iteration and refinement, your organic traffic starts to grow. It is essential that you know how to diversify the traffic that comes to your website, and don’t put all your efforts entirely into SEO.

 Depending on the profile of your audience and the sector in which you operate, social media can be the engine that generates organic traffic for your business.

Using these strategies to gain organic traffic can transform the way your website currently attracts organic traffic.  The result won’t be a success overnight, but you will see long-term improvements and solid, steady gains.