Competitive analysis is an essential part of your marketing strategy. Whether you’re looking to start a new business or get ahead in your industry, competitive analysis can help you identify new content opportunities, spot market trends, and find areas for growth.
Today, it’s absolutely essential to make sure you’re monitoring your competitors on a daily basis and updating your view of changes in the marketplace. That’s why, before you embark on any marketing or product development activity, you need to research the competition.
The more you know about your industry, the better decisions you can make. With the many marketing channels available today, this competition is becoming increasingly fierce and if you want to do a more effective competitive analysis, you need a trusted competitive analysis tool by your side. Competitive analysis tools will help you track and analyze your competitors’ strategies and learn from them.
Fortunately, there are many competitive analysis tools available to gain insights and research competitors based on various key performance indicators such as social media presence, brand awareness, and SEO metrics such as domain score and keyword ranking.
In this article, we’ll review the top 20 competitive analysis tools that will help you learn everything you need to know about your competitors, spot new market trends, and discover what works in your niche to gain a competitive advantage.
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What Is a Competitive Analysis?
Competitive analysis is a strategy that involves identifying your major competitors and studying their products, sales, and marketing strategies. Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own product or service is an essential part of your company’s marketing plan.
Through competitive analysis, you can determine what makes your product or service unique. Detect and learn about their pricing, stock price, earnings reports, customer service practices, business structure, etc. You can use all this information to fine-tune your brand marketing strategies.
Why Do You Need a Competitive Analysis Tool?
In a crowded marketplace, you need as much information and intelligence as possible to gain an advantage over your competitors. Regular and thorough competitive analysis is extremely important to stay ahead of the competition. This is where competitive website analysis tools come in!
Competitive analysis tools will not only help you find and analyze your competitors’ strategies and the secrets to their success in your common market, but they will also monitor your own performance on the web and find the data about your business that you need to continuously improve. Competitive analysis tools make the process quick and effortless instead of spending a lot of time looking at your competition and allow you to put your efforts and focus more on marketing.
Competitive analysis tools can help you check and analyze many areas of online activity, such as social media presence, marketing campaigns, brand awareness, sentiment, SEO performance, paid ads, backlinks or PR activities, etc. Competitive analysis tools allow you to learn the ins and outs of how your competitors operate and stay on top of industry trends, identify potential opportunities, and ensure that your product or service consistently meets or exceeds industry standards.
Find the competitive analysis tools that meet your needs below.
Top 20 Competitive Analysis Tools
With the tools listed below, you can learn a lot about your competitors, their marketing strategies, and your own content marketing adjustments.
1. SEMrush
SEMrush is one of the most used SEO competitive analysis tools on the market it contains more than 40 tools like SEO audit, PPC, keyword research, competitive analysis, social media, PR, position tracking, content, and much more making it a great competitive analysis tool. You can use SEMrush for competitive analysis, of your competitors’ top organic and paid keywords, backlinks, and much more especially if you want to compete with Google search engine users.
With SEMrush you can analyze 3.7 billion keywords and 4 trillion backlinks, create your own toolbox and choose the ones that are most useful for the projects you are working on. SEMrush gives you a complete picture of your competitors’ rankings and also helps you compare them to extract useful information and even gives you tips on how to outrank them in the SERPs.
SEMrush’s competitive research toolkit allows you to:
– Find the best keywords of competitors
– Discover new organic competitors
– Compare your website’s traffic metrics to those of your competitors
– Analyze backlinks
– Identify content marketing metrics
– Find new and lost keywords
– Analyze competitor ad copy, keywords, and ads
– Find new competitors in AdWords and Bing ads
– Discover competitors’ top-performing product ads
– External links to their website, and much more!
– Analyze competitors’ traffic
– Find out competitors’ strategies and budgets.
Semrush is also one of the best tools for analyzing competitors on social media. With SEMrush’s Social Media Tracker, you can monitor your competitors’ social media presence and get insights into what content is trending in your industry. With its social media tracker, you can monitor your competitor’s social media presence and accumulate information on what type of content is trending.
This data will show you how your competitor’s website ranks for specific URLs by keywords. With this real-time keyword and competitor knowledge, you can create content that will interest your readers.
Pricing Plans:
SEMrush offers 3 subscription plans:
– Pro – $119.95/month
– Guru – $229.95/month
– Business – $449.95/mo
The first two plans come with a free trial. In addition, if you pay annually, you can save up to 17% of the plan price.
2.SpyFu
SpyFu is one of the most popular free SEO and competitor website analysis tools that allows you to view and download all competitor keyword data in organic search and on Google AdWords from your competitors. This competitive analysis tool helps you find the most relevant keywords in your market, and see all your competitors’ current and past paid keyword rankings and all the ad testing they have done.
SpyFu obtains this data on your competitors’ search marketing strategies by web scraping, refreshing its data on a monthly basis. With SpyFu, you can identify your organic and paid competitors, evaluate their SEO performance, identify their top-ranked pages, monitor their backlinks, perform competition-based keyword research, and much more.
SpyFu’s SEO reports allow you to keep track of your competitors and stay ahead of the curve and always offer the latest and most relevant content. Besides keywords, Spyfu also seamlessly tracks backlinks to your competitors’ websites and their PPC ads. It’s a very comprehensive tool for tracking your competitors and any other website you want.
With Spyfu, you can:
– See the top organic keywords of the SpyFu competitor.
– Estimate PPC and SEO clicks
– Track your competitors’ ad spend
– Sort relevant keywords by cost per click
– Discover the best keyword opportunities and more
Spyfu gives you insight into your competitors’ paid traffic. With the “AdWords Templates” feature you get pre-written PPC ads by SpyFu’s advertising experts to launch your PPC campaigns. One of the best features of SpyFu is “Top AdWords Buy Recommendations” (available in SpyFu’s basic plan) which are keyword recommendations based on an analysis of your competitor’s domain.
You will find the top 5 keywords used by your competitor in Google Ads and you will be able to bid on the same keywords for your campaign to replicate their success.
SpyFu pricing:
Here are the 3 pricing plans of SpyFu:
– Free for Life – $0/month (unlimited searches, 10 search results).
But like any free plan, there are restrictions and limits to your usage.
– Basic plan – $39/month
– Professional – $79/month
– Team Plan: $299/month
You can save $69 on the basic plan and $249 on the professional plan by choosing annual billing.
3.SimilarWeb
SimilarWeb is one of the best competitive analysis tools to find out where your competitor’s traffic is coming from, what the sources of that traffic are and the demographics of their audience, and the similar pages they visit. SimilarWeb is a competitive analysis tool, specifically designed to provide the most accurate set of information about a given site.
With SimilarWeb, you can get the following competitive information:
– Traffic volume: this allows you to estimate the market share of your competitors, in terms of website traffic.
– Traffic Sources: This allows you to indicate the different traffic sources and the amounts in which your competitors are acquiring traffic between paid acquisition, referral, and organic traffic. Traffic sources are broken down into 4 sources, including paid, social, search and direct traffic, so you can see how each source is performing.
– Ad display: which ads and where they are displayed.
– Top 5 organic and paid keywords of your competitors.
– See the top competitors based on similarity and rank.
– Global rank, country rank, category rank, and more.
You can use this information when looking for content ideas for your own campaign. SimilarWeb processes over 5+ billion events in a single day using its machine learning algorithms. Just type a website into the online field and you’ll instantly get the global ranking, country ranking, and category ranking for that website.
SimilarWeb also allows you to add competitors and even gives you suggestions on who you might want to follow and monitor.
Plus, you can access all this data for free and you can even export it to a PDF file for future reference.
The pro version of SimilarWeb offers much more in the way of competitor analysis:
– References
– Social
– Display
– Content
– Audience
– Competitors
– Mobile Apps
In addition, SimilarWeb offers information about its app that allows you to track monthly downloads, and ratings, and even monitor its category ranking.
You can even compare your app’s performance to that of your competitors.
SimilarWeb Pricing:
SimilarWeb has only two plans – Free and Enterprise.
But like all free plans, there are major limitations and restrictions on your usage. To upgrade to the Enterprise plan, you need to contact a SimilarWeb expert.
4. Ahrefs
Ahrefs is one of the best competitive analysis tools for SEO and, backlinks, keywords your competitors are ranking for in organic search results, PPC ads, and much more from your competitors. Ahrefs has a database of 192 billion pages, making it the largest backlink index on the web.
Ahrefs brings you relevant keywords and backlink data that is built from a robot that crawls 4 billion web pages every 15 minutes. Ahrefs finds out which competitor page gets the most backlinks and social shares. In addition to competitor backlink reports, it helps you understand what’s working and what’s not in the industry.
Here are some of the things you will get in Ahrefs:
– Keyword research
– Backlink Audit: Finds your competitor’s page by backlinks and Websites that link to the competitor’s domain.
– Link building
– Website audit
– Ranking monitoring
– Content research
– Search engine optimization checker
– Set up keyword alerts to build relationships and manage a brand.
– Potential link discovery – monitor your competitors’ links and capture them for your own site
– Organic visibility tracking – leverage total organic keywords
Ahrefs demonstrates great SEO efficiency with a huge competitor research toolkit.
Ahrefs’ Keywords Explorer tool approaches keyword research by performing a “top page” analysis, identifying dozens or even hundreds of keywords relevant to the topic of an article or blog.
Ahrefs Site Explorer provides an in-depth look at organic and paid search traffic, including backlinks for any website.
The Ahrefs Content Gap tool shows which keywords your competitors are ranking for, but not you which can give you many new ideas for your content planning.
Ahrefs’ Top Content report also helps you find the most shared content from your competitors which is a good source to find the topics that resonate with your audience on social media.
In addition to that, Ahrefs SEO Toolbar, a Chrome SEO extension provides you with instant analytics on any site or search result.
You can use it in combination with a paid Ahrefs account to get an in-depth on-page report on any page you visit, as well as important SEO metrics and data points such as domain rating, URL rating, the total number of referring domains and backlinks, organic traffic, keywords, and much more.
Ahrefs also provides customers with numerous guidance articles and tutorial videos. Despite several useful features to their toolkit, backlink analysis remains Ahrefs’ biggest strength that helps you leverage to uncover a ton of competitive intelligence data to boost your search rankings.
Ahrefs pricing
Free to see technical SEO recommendations and backlinks for websites you own using Ahrefs Webmaster Tools. For competitive analysis tools and features, Ahrefs offers 4 monthly pricing plans:
– Lite – $99/mo (5 projects, 500 tracked keywords)
– Standard – $179/mo (10 projects, 1500 tracked keywords)
– Advanced – $399/month (25 projects, 5000 tracked keywords)
– Agency – $999/mo (100 projects, 10000 tracked keywords)
You can pay $7 for a one-week trial of the Ahrefs Lite or Standard plan.
Billing can be monthly or yearly. If you choose annual billing, you get 2 months free on all Ahrefs plans.
5. Buzzsumo
BuzzSumo is a content marketing tool that allows you to discover content ideas in your niche, identify top influencers and analyze competitive content. Buzzsumo is also one of the best tools for analyzing social media competition and content shares. BuzzSumo’s competitor research feature provides insight into a competitor’s social share performance, the networks on which they share their content, and how your content compares to theirs.
With this feature of BuzzSumo, you can discover your competitors’ top-performing posts, track all the key metrics around those posts, and find out which social networks are performing the best. Just use your industry keywords in Buzzsumo and see what types of posts are getting the highest social engagement. You can also enter your competitor’s domain and see which of their posts are getting the best results.
By default, BuzzSumo displays the top-performing posts from the domain over the last 12 months. But you can add filters to get the most relevant data for your search. For example, selecting the “Previous Month” filter tool will display engagement metrics from your competitors’ most recent posts.
BuzzSumo makes five years of historical data available in PDF and CSV formats to download in seconds.
BuzzSumo is also a kind of media monitoring tool, as you can receive alerts whenever your competitor is mentioned online.
You can also use BuzzSumo as a competitive analysis tool on YouTube. Just enter your competitor’s channel name in the search bar to get access to engagement metrics for all of their videos.
Pricing for BuzzSumo:
– Pro – $99/month (Unlimited searches, 5 alerts, 5 users)
– Plus – $179/month (Unlimited searches, 10 alerts, 10 users)
– Large – $299/month (Unlimited searches, 30 alerts, 15 users)
– Enterprise – $499+/month (unlimited searches, 50 alerts, 50 users)
You can try BuzzSumo for free for 7 days to explore the features listed above.
6. SE Ranking
SE Ranking is an all-inclusive SEO software that provides a complete picture of your website’s performance and an in-depth analysis of your competitors’ marketing strategy. SE Ranking has a set of tools for site auditing, keyword research, backlink analysis, and paid keywords while identifying your competitors’ Google Ads marketing campaigns.
Over 500,000 users have chosen the SE Ranking platform to benefit from a comprehensive set of SEO tools to audit and improve their website performance.
You get instant access to SE Ranking’s website analysis data:
– Keyword ranking tracking
– Backlink checker
– Competitive research
– Website audit
– Page Change Monitor
– Report creation
It also has great competitor research features. SE Ranking’s “Competitor Research” tool reveals your rivals’ organic and paid strategies in an overview report as well as your competitor’s top organic keywords and the distribution of your competitor’s organic keyword rankings. To analyze your competitor’s PPC strategy, SE Ranking shows you your competitor’s top 5 paid keywords as well as your competitor’s estimated paid traffic, the total number of paid keywords, and a complete list of paid keywords your competitor is targeting in Google ads.
With SE Ranking’s Backlink Checker” tool you can view your competitor’s referring domains, backlinks, dofollow/nofollow ratio, and other key backlink metrics to replicate their link-building strategies. SE Ranking’s Report Builder, allows you to create custom reports and present critical SEO data points to your clients in a clear and concise manner. The “Competitor Comparison” feature, allows you to compare your domain’s organic traffic and keywords with two of your top organic competitors.
You will also discover the missing keywords – these are the most important keywords for which your competitors are ranking and your site is not. In addition to the traditional SEO tools, SE Ranking offers you additional features, such as social media management and a digital marketing plan to optimize your digital services.
SE Ranking Pricing:
Pricing plans for daily use are:
– Essential ($23.20/month)
– Pro ($52/month)
– Business ($111.20/month)
You can try SE Ranking for free for 2 weeks
7. Hootsuite
Hootsuite is one of the most comprehensive competitor analysis tools for managing, analyzing, and listening to social media. Hootsuite can help you accurately track your competitors’ activities on 35 social media platforms. In addition, you can use the tool to monitor your competitors’ social media activities, search for specific hashtags and keywords, to gain an even better understanding of how they engage their communities, what type of content they post, whether they run contests, and how their marketing campaigns resonate with their audience.
Moreover, Hootsuite Insights allows you to pinpoint important online conversations, gauge your brand sentiment against your top competitors, and see your products through the eyes of your customers. Hootsuite is also an incredible tool for planning, creating, and publishing content for social media.
You can enable alerts to stay up to date.
Hootsuite Features
Hootsuite offers a wide range of useful features like:
– All-in-one management of your social media platforms
– All-in-one monitoring of your social media channels
– Content creation, scheduling, and publishing
– Campaign planning
– Analyzing results
– Advertising optimization
In addition, expert training and guidance are some of the reasons why Hootsuite is so popular.
Hootsuite Pricing:
Hootsuite features are available through 4 subscription plans, which are based on annual billing.
– Professional ($39/month)
– Team ($109/month)
– Business ($669/month)
– Enterprise (Customized solutions are provided upon contact)
The first two plans offer a free 30-day trial, while the latter two require a demo request.
8: Sprout Social
Sprout Social is one of the best easy-to-use competitor analysis tools that allow you to see what competing brands are posting online or compare your performance to similar companies. Sprout Social helps you take a look at what your competitors are posting and compare your growth to the average of the compared profiles, with just one click, without the tedious manual work and messy spreadsheets.
With Sprout Social, the focus is on your social media profiles to drive engagement. With its advanced listening tool, you can quickly find out what customers think about your competitors’ products and services, as well as examine your own share of voice in your industry. Capitalizing on social listening, also helps you plan your next move based on what’s trending in the market.
Here are some of the best features of Sprout Social:
– Social listening to improve content strategy
– Scheduling and publishing on social media platforms
– Engagement evaluation tools
– Useful analytics
– Advocacy support for employees
– Competitive reporting
Pricing plans:
– Standard plan: $99/user/month
– Professional Plan: $149/user/month
– Advanced Plan: $249/user/month
A free trial is available at any time.
In addition, additional premium solutions can be added to each plan.
9. Rank Signals
Rank Signals is one of the best free online competitor analysis tools, which allows you to discover the backlinks and traffic sources of your competitors. It is mainly a backlink checker tool that helps you discover SEO backlinks and analyze your competitors’ content marketing strategy and get useful information from them.
Rank Signals shows you the title and URL, link anchor text, and URL that link to your competitor and boost their ranking on Google
You can try Rank Signals for free.
10. Siteliner
Siteliner is one of the competitor analysis tools that give you a more technical insight into your competitor’s website performance. With Siteliner, you can discover weaknesses in your competitor’s website performance, such as broken links, and then help the site fix them by offering your link to replace them.
Links have a huge influence on browser rankings and without links to your content, you will not rank well on Google. The free version of Siteliner allows you to analyze up to 250 pages in a domain.
11. Ubersuggest
Ubersuggest is a giant SEO tool that can provide you with valuable information about your competitors’ activities such as their top keywords, the number of their backlinks and where they come from, and their top pages. All of this gives you an overview of your competitors. By knowing your competitors’ top keywords, top pages, and where their backlinks come from, you will be able to adjust your strategy with the idea of outranking your competitors.
Pricing plans:
-Individual: 12$/ month
-Business: 20$/ month
-Enterprise/agency: 40$/ month
12. Brand24
Brand24 is a competitive analysis tool that helps you track web and social media mentions of keywords that are relevant to your competitors. For competitive analysis, Brand24 helps identify and analyze online conversations around your competitors’ brands and products. If you try it for free, you can start tracking your competitors using the following keywords: Their company name, product name, service name, the hashtag they use, marketing campaign name, CEO name, and any keywords relevant to your industry.
You can also understand what their customers are saying about them online, influential sources that mention them, negative and positive feedback from their customers, customer requests, pain points of their products, latest product improvements, and sources that mention them the most frequently. To collect social mentions about your competitors, you need to create a project and enter relevant keywords and the tool shows under the Summary tab the most important data about your competitors:
– Most popular mentions.
– The latest mentions.
– Numerical summary of your project that contains the number of mentions, social and non-social reach, interactions, and positive and negative mentions.
– Most influential profiles and websites that mention your competitor.
– Charts showing the number of mentions and their reach on social media.
Pricing plans:
-Individual: $49/ per mount, build yearly
-Team: $99/ per mount, build yearly
-Pro: $149/ per mount, build yearly
– Enterprise: $249/per mount, build yearly
Brand24 also offers a 14-day free trial.
13. Owletter
Owletter is a competitive analysis tool you can use to discover and understand your competitors’ email marketing activities. This competitive analysis tool captures, stores, and analyzes emails sent from a website and organizes them into a single, user-friendly dashboard that only a few competitive analysis tools offer.
This means you can monitor your competitors’ emails and find out what’s working for them, and what isn’t.
Owletter helps you discover and understand all of your competitors’ movements, including their email frequency, timing, and long-term trends to help you optimize when to send your own emails.
Here’s what you can learn about your competitors’ email marketing with Owletter:
– SPAM Reputation
– Do they follow a specific schedule?
– Changes in frequency
– Trends that develop over time
– Hot topics
– Undiscovered opportunities
With this kind of knowledge, you’ll be able to develop your own email marketing plan without overlapping with your competitors’.
Pricing plans:
– Starter Plan: $19/month
– Pro Plan: $39/month
– Unlimited Plan: $79/month
You can test Owletter for free for 14 days.
14. Moz
Moz is an all-in-one family of SEO tools that offers solutions to different problems. Its products range from MozBar to Moz Pro and Moz Local and several other platforms. MozBar is a browser extension that provides measures of a website’s domain authority and, therefore, its likelihood of ranking well in search engines. MozBar, based on its own domain authority (DA) metric, assigns sites a DA score based on their likelihood of ranking in search engines.
The higher the DA score, the better. In addition, the tool allows you to perform a sort of passive competitive analysis by looking at competing sites to see how long they’ve been around and whether or not they’re gaining backlinks.
Moz Pro
In order to fully understand your own potential and your audience’s website visiting trends, Moz Pro offers features such as
– Site Audit
– Ranking tracking
– Backlink analysis
– Keyword research
– Page optimization
– Customizable reports
In addition to this, Moz Pro shows you new opportunities for link building to improve your search engine rankings.
Moz Pricing:
MozBar is free, but if you want to access the Moz Pro suite, you will have to choose one of the following 4 plans:
– Standard ($99/month)
– Medium ($179/month)
– Large ($299/month)
– Premium ($599/month)
All plans include a one-on-one visit and 24-hour online support, while you can save 20% with annual billing.
15: Talkwalkar
Talkwalker is an AI-powered competitive analysis tool that capitalizes on social listening. With this competitive intelligence tool, you will be able to better understand the social media strategies applied by your competitors. It’s a great free real-time social media search engine that allows you to perform unlimited searches on all major social networks to get an instant overview of your competitors’ social media campaigns.
Talkwalker Alerts shows you who is talking about you and your competitors on the Internet with live audience information by sending every mention of your competitors on the web, from websites, blogs, forums, and even Twitter, to your inbox in one email. In addition, there are social media analytics filters that cover the most important conversations, so you only get the alerts that interest you and can customize your strategy accordingly.
Its main features are:
– Campaign and channel management
– Content and trend analysis
– Social content evaluation
– Customer and market intelligence
– Social intelligence monitoring
– Talkwalker Activate Professional Advice
This competitive analysis tool even has its own specific AI tools that can analyze audience demands and develop strategies, create content that can go viral and even handle hashtags that add an extra edge to your social media posts and messages.
Talkwalker pricing:
Talkwalker’s subscription plans are divided into 3 categories:
– Enterprise
– Enterprise
– Basic
The official website invites you to contact their team to get.
16. VisualPing
Visualping is one of the best free competitor analysis tools that allow you to track changes to websites. Just set up the tracking of your competitors’ websites, and you will be alerted whenever there is a visual change to a website or website area. This way, you can be alerted every time your competitor updates their prices and publishes news or other important information for users.
You can also opt for “any change” or “small changes”, as these changes can range from small changes in the text to simply changing the position and color of CTA buttons. Its Chrome application allows you to easily monitor landing pages in a few steps.
VisualPing features:
– Competitive monitoring
– Instant messaging updates (via email, text, Slack, API, etc.)
– Compliance and configuration updates
– Search engine optimization
– Document checker (such as PDFs)
– Pricing and status tracking
VisualPing Pricing
Visualping offers a free plan with up to 5 checks per day, which would probably be enough to cover your competitors’ homepage, pricing, trial and other important pages on a weekly basis.
However, when it comes to a business subscription, the starting offers to include the 4 plans:
-Starter ($10/month) for 25 checks per day
-Intensive 5K ($25/month) for 100 checks per day
– Intensive 10K ($50/month) for 200 checks per day
– Business 20K ($100/month) for 500 checks per day
By paying annually, you save 2 months of the initial price.
17. Wappalyzer
Wappalyzer is a free online competitive analysis tool that allows you to discover the technologies used on websites. It works as a module an extension to your browser that can identify the types of software used on a specific website. This competitive analysis tool instantly allows you to discover content management systems, e-commerce platforms, server software, ad networks, web frameworks, commenting systems such as live chats, CRMs, marketing automation, analytics tools, SEO tools, and much more.
Likewise, you can get the contact information of companies and contacts. It allows you to do group research and create custom datasets for competitive analysis and market research.
Wappalyzer Features
– Web site profiling and monitoring
– Data enrichment
– Customized reporting
– API access
– CRM Integration
– Browser extension
Wappalyzer pricing
Wappalyzer includes a free-to-use option, with limited functionality.
However, its main pricing plans are 4.
– Starter ($149/month)
– Team ($249/month)
– Business ($449/month)
– Enterprise ($849/month)
2 free months are granted per annual billing.
18. BuiltWith
BuiltWith is one of the best free online competitive analysis tools, which provides technology insights for any website you want to check, lead generation, sales and business intelligence, e-commerce data, and competitive analysis. This gives you powerful insight into their marketing strategies. With the help of BuiltWith you can also track data from different market segments and find usage trends and market share information for the entire Internet.
In addition to this, BuiltWith informs your business about trends in the use of web technologies and global e-commerce sales.
Features of BuiltWith
Although the focus is on the technology of a domain, BuiltWith’s tool has a wide range of features including
– Lead generation
– Market analysis
– Sales intelligence
– API access
– CRM integrations
– Data Coverage
BuiltWith Pricing
BuiltWith, offers a free plan to use for individual site searches and offers customers 3 subscription plans:
– Basic ($295/month)
– Pro ($495/month)
– Team ($995/month)
Annual billing will save you 2 months.
19. WhatRuns
WhatRuns is a free competitive analysis tool, which will show you what technologies are used on any website. In fact, it’s a free browser extension that you can add to Chrome or Firefox and get technology information from your competitors such as the web applications they pay for, the CDN they’re hosted on, WordPress plugins, fonts, and much more with just one click! In addition, the tool notifies you when a website starts or stops using a technology.
WhatRuns Features
Key features include:
– Competitive analysis
– Sales intelligence
– Website profiling
– Paid Web Application Detection
– CDN hosting detection
– WordPress Plugin Detection
WhatRuns Pricing
What makes WhatRuns a valuable tool is that it is completely free.
20. Feedly
Feedly is a full-featured content aggregator that stores and organizes content as it’s published, to help you keep tabs on a competitor’s content without constantly checking their blog. With Feedly, you can easily keep up with your competitors’ products, services, posts, content, Tweets, or even YouTube videos.
This allows you to see the hot topics covered by your competitors, all on one page. You can create a collection for a given topic and place all the sites you’re currently reading on it.
In addition, Feedly also recommends other similar and related sites based on the content in your collection. By subscribing to their RSS feed you will be able to record and analyze the content of your competitors.
Feedly works via apps or the cloud and on any kind of device like a tablet, laptop, or phone. The Feedly Browser add-on allows you to grab it and store the content you want to save.
Pricing plans:
– Pro Plan: $6/ user/ month (billed annually).
– Pro+ Plan: $8/ user/ month (billed annually)
– Enterprise Plan: Custom pricing
Conclusion
I hope this list of the best competitive analysis tools that cover a range of areas, from social media to SEO to website competitive analysis, has been helpful. Knowing your competitors in depth through competitive analysis is an essential part of your marketing strategy and the key to your own success.
Understanding your competitors’ strengths, weaknesses and strategies is the foundation on which you can develop your marketing strategy. Take advantage of competitive analysis tools to focus your marketing efforts on growing your business and staying ahead of your competitors.
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