Link building is essential for getting your blog in the spotlight and increasing traffic. Link building is a vital part of the SEO process, enabling your website to stand head and shoulders above its competitors. Search engines are highly discerning and treat every backlink to your website with consideration for the position, relevance, anchor text, and more.

 The link-building process may seem tedious, involving prospecting, link distribution, and choosing relevant and trustworthy sources to link. However, the best practice in link generation is to reduce the effort by using reliable link building tools to find and capture high-quality links that can make a difference to your rankings.

 Many link building tools are available for discovering influencers, checking your competitors’ links and analyzing the quality of your inbound links, and removing links damaging your search engine rankings.

 In this guide, we’ve reviewed a list of the best link-building tools to strengthen your link-building initiative.

 Let’s get to the heart of the matter.

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 Why do you need link building Tools?

Link building is the process of acquiring backlinks to your content. Backlinks are an important ranking signal for Google, indicating that the linked pages offer quality content.  The more backlinks a page has, the higher its authority.

 It would help if you adopted a consistent link-building strategy to boost your site’s authority.  It will take years to achieve concrete results in manual link building. While using link building tools helps you find high-quality potential links, source contacts for link building proposals, contact prospects and follow up and measure the impact of your link-building campaign.

  Top 20 Link Building Tools to Get High-quality Links

 1. Ahrefs

 Ahrefs is an “all-in-one SEO toolkit,” although it can also be helpful for link prospecting purposes. Ahrefs has the industry’s fastest backlink crawler and boasts the world’s most comprehensive index of live backlinks (over 14 trillion), making its Site Explorer a first-rate tool for backlink research.

 The suite comprises six distinct functionalities: Content Explorer, Site Explorer, Position Explorer, Ahrefs Alert, Crawl Reports, and Position Tracker. Each feature plays an essential role in link building, and they’re all fast and efficient.

What’s more, it’s the ideal tool for competitor analysis and other SEO-related metrics and elements, such as the keywords for which a website is ranked.

 Ahrefs’ Site Explorer can provide enough broken link-building opportunities to keep you busy for months and earn hundreds of quality links.  Enter a competitor’s page and consult the Backlinks report.  You’ll see all the links pointing to that page. 

 You can also search for your target keyword in the Ahrefs Keyword Explorer and consult the SERP overview. It shows you the number of links on each of your top-ranked pages.

 You can study these pages in more detail to understand where their links come from and whether they are easily reproducible.

 The main features that can be useful for link building are as follows:

 – Content Explorer – helps you find link-building opportunities such as:

 – Finding relevant niche blogs to guest post for;

 – Finding relevant bloggers to contact;

 – Finding relevant mentions to convert into links;

 – Finding mentions of your competitors on the web;

 – Domain comparison – to compare your website with that of your competitors.

 – Batch analysis – lets you check domains en masse, analyzing up to 200 pages at a time and getting essential SEO metrics.

 – Link Intersect – Find websites that link to your competitors and do not link to your website.

 -The domain comparison function lets you compare the backlink profiles of up to five domains.

 – Ahrefs Alerts informs you in real-time of new referring domains and mentions.

This feature lets you receive instant email notifications when your competitors get a new backlink. Moreover, it can alert you if someone mentions your website or a particular keyword. For instance, Ahrefs Alerts informs you of new referring domains and mentions in real-time. This feature lets you receive instant email notifications when your competitors get a new backlink.  In addition, it can alert you if someone mentions your website or a particular keyword.

 – Ahrefs API – to bring data to a third-party tool like Screaming Frog

 – Site Explorer – lets you analyze competitors’ link profiles using the Site Explorer.

– Site Explorer’s best link-building feature is the BackLink Profile.

 – Site Audit – to identify link problems

The tool has its metric for calculating domain authority, called Domain Rating (DR), ranging from zero to 100.  You filter pages by DR, organic traffic, number of linked domains, number of words in articles, publication date, languages, and social media popularity.

 You can find resource pages using filters based on the type of backlinks you need, e.g., high-quality links, data based on dofollow or nofollow links, backlink type, domain traffic, and other variables.

 Thanks to this profile, you get a detailed list of all the links pointing to the website you’re examining. Beside each link, you’ll see the domain rating of the website linking, the estimated organic traffic, and the specific page to which it points. The backlink profile also shows which links have been lost and when. It can help you recover lost backlinks that can be valuable to your site’s authority.

 Price: Packages start at $99 per month.  you can test the tool by signing up for its 7-day trial version for $7.

 2. SEMRush

SEMrush is one of the industry leaders that positions itself as an all-in-one SEO toolbox for agencies and SEO professionals. It can help you audit your website, conduct keyword research and competitive analysis, reveal other websites’ backlink profiles, and even run your link-building campaigns thanks to the outreach module.

 When you want to find link opportunities for your site, add target keywords and competitors. The tool then provides you with a list of relevant link prospects. You can see the domain, URL, and authority score for each prospect. Each lead is also rated from 1 to 5, indicating its quality. When pursuing a lead, you can choose from various outreach strategies, including guest articles, product reviews, adding a link to a report, etc.

 SEMrush’s link-building tool is ideal for managing link extension campaigns. It features Authority Score, its unique SEO metric for estimating the domains and pages you’re prospecting.

 The tool lets you add or remove prospects, find contact emails, and track email correspondence.  You can choose the type of link-building strategy and create emails from several default templates, such as requesting a product review, guest article, linked mention, recovery of lost backlinks, etc.

 Other essential SEMrush functions for link building include:

 – Backlink Gap Tool to help you analyze your competitors’ links and bid on promising link-building opportunities.

 – Backlink Analytics for competitive analysis

 – Backlink Audit to analyze your backlink profile, and Link Building Tool to gather the best link-building opportunities.

 There are several parameters for tracking link building: backlinks are checked to see if they are in place and have the required tag attribute.  Progress statistics can be exported to a CSV file or sent as an email report.

 SEMrush has a built-in email function to dispense with dedicated software such as Mailshake or Pitchbox.

 Price: $99.95 – $399 per month

3. MozPro 

MOZ is another tool that covers various aspects of SEO, from link building to competitor analysis, keyword research, and much more.  Moz Link Explorer is Moz Pro’s flagship feature.

 The Moz Link Explorer tool is a search engine for links that helps you find your competitors’ website pages, their overall backlink profile, the quality and quantity of linking domains, and the types of anchor text used while displaying essential metrics such as domain authority and anchor text.

 You can also find out who’s linking to your competitors and monitor when your content gains or loses links. Find broken links to your site. Decrease the number of unwanted links pointing to your site and increase the number of quality links.

 Moz has developed its own Domain Authority metric to measure a website’s strength and ability to rank in search results. Page Authority is an analogous measure for a web page; both SEO measures are available in the tool’s free plan.

 Moz also offers free SEO tools for link building, such as the free Domain SEO Analysis Tool, MozBar, a browser extension, and the MozScape API that can be integrated into other SEO tools.

 Price: 

 MozBar offers a free 30-day trial, after which you’ll have to pay up to $99 monthly.

 4. Majestic SEO 

MajesticSEO is one of the world’s largest link databases, with various tools to aid link analysis. MajesticSEO, similar to Moz’s Link Explorer, presents several links, linking domains, and their domain and page authority versions to track their domain dominance, number of backlinks, anchor text, and so on.

 Like other similar tools, you must insert the URL of the website or web page you wish to audit to use Majestic. You’ll then be presented with a series of valuable graphs and metrics. One such metric is Trust Flow, which (similar to Ahrefs’ Domain Rating and Moz’s Domain Authority) can help you understand the state of a website’s backlinks.

 Trust Flow evaluates the quality of backlinks out of 100. Majestic’s Topical Trust Flow illustrates the relevance of a web page with a score that shows where a website is positioned among the best sites in over 800 categories.

 Citation Flow measures the number of backlinks, giving you an overview of your site’s online position.

The Visibility Flow score helps you find editorial links on pages with high Trust Flow. 

 The Flow Metrics History tool lets you see how a domain has developed its authority over time. 

 Price: $49.99 to $399.99 per month

 5. BuzzStream 

 BuzzStream is a prospecting platform that helps you stay organized with email prospecting to create lists, send messages to influencers, manage relationships, and conduct effective prospecting.  Upload a list of URLs, and BuzzStream will automatically discover contact information, website statistics, and social metrics for you.

 In this way, Buzzstream conveniently combines outreach and customer relationship management (CRM) functionality and makes it easy to present a topic by offering linkable assets such as infographics, studies, and white papers. You can store all your contacts in an intuitive interface and quickly sort and filter your database to find the right contacts for your awareness campaign.

 Synchronizing email accounts and sharing communication history with your team is a time-saver. The reporting function provides information on email success, best-performing subject lines, and other statistics crucial to email marketing.

 BuzzStream offers numerous templates that you can customize for each interaction. Your messages can be scheduled in advance, and you can automate your follow-ups when you need to call a prospect back.

 BuzzStream’s Chrome browser extension, known as BuzzMarker, helps you scan websites and social profiles for contact information, and when email addresses are not found, it provides the link to the contact page.

 Prices: $24 to $999 per month

 6. JustReachOut

JustReachOut is an outreach platform for generating links and getting links and web addresses mentioned in various media publications. JustReachOut is a tool comparable to GroupHigh for PR people and journalists instead of bloggers.

 JustReachOut has a rich database for discovering journalists, ranking them according to their rank in their respective sectors, content, guest articles, location, and much more. The software displays a ranked list of journalists interested in linking to your website.  It also connects you with commenting editors to increase response rates.

JustReachOut’s link-building functionality also provides tons of approach templates to help you quickly write engaging posts, and the platform comes with basic pitch writing help where their editors will review your posts and provide feedback on their quality.

 Price: $97 to $497 per month

 7. NinjaOutreach 

 Ninja Outreach is a tool for building quality links through leading influencers in your niche and managing your social media outreach campaigns and email blasts. Thanks to its integrated CRM system, you can search the database of websites and blogs, draft outreach templates, plan email campaigns, and track results.

 Other filtering options, such as page authority, domain authority, and backlink statistics, give you access to rich information that enables you to create a powerful link-building campaign. NinjaOutreach offers useful email templates such as interviews, guest articles, podcasts, infographic offers, broken links, and more. 

 The analysis tool displays the templates with the highest open rates, responses, and CTR.  CRM features are integrated for team management, such as the ability to leave notes, tags, and labels and import or export leads. You can also analyze link building with competitor links, broken links, resource and guest article links, expert rounds, infographics, and more.

 Price: $155 to $459/month

 8. Linkody

Linkody is a user-friendly link-building tool that relies on robust metrics from recognized tools such as Majestic and Moz to track backlinks. Linkody lets you track lost and newly acquired links, explore your backlink profile and backlinks pointing to your domain, compare competitors’ link profiles, and detect potentially harmful links. 

Linkody lets you evaluate your work by tracking the quality of your backlinks by monitoring crucial parameters such as DA, page authority, spam score, and link anchor text. You can even discover your competitors’ strategies, quickly identify and disavow broken links, and receive comprehensive reports on your backlinks’ anchor text and keywords. 

 You can receive reports and alerts by email, and there’s a white-label PDF reporting option for link-building agencies. One of Linkody’s most exciting features is that it lets you connect it to other data sources such as Google Analytics and Ahrefs.

 Price: $14 to $139 per month

 9. BuzzSumo 

 BuzzSumo started as a content marketing tool but has since evolved into a link-building, outreach, research, and discovery tool for influential bloggers in your niche. BuzzSumo has a wide range of features, from finding content based on a given term, searching for backlinks from a given URL, and discovering new content opportunities based on social media popularity.

 The discovery and search functions allow you to find searchable lists of authors or influencers by keyword in the content they have shared or produced in your niche. The tracking function provides information on valuable metrics you discover from selected URLs.

 The Backlink Finder can help you find top-ranked pages and their link sources, set up alerts, and monitor your competitors’ domains, backlinks, and social content performance. The Brand Mentions function informs you about people who mention your brand in blog posts but don’t link to your website. You can contact them and ask for quality backlinks, all by email!

 Buzzsumo also offers a Chrome plugin and an API for integration with other SEO and reporting tools.

 Price: from $24 to $999 per month.

 10. Hunter 

 Hunter is one of the most popular tools for finding contact information for a website you want to target. It lets you quickly find email addresses from any company name or website, locate the verified email address of any professional, and launch cold email campaigns.

 Hunter integrates with the most popular CRM, messaging, and automation tools. Hunter’s primary functions are as follows:

 – Domain search: reveals all contacts associated with your target domain;

 – Email Finder: find contacts for a specific person;

 – Email Verifier: ensure that contact information is valid;

 – Simple cold outreach campaigns;

 – Integration with various CRM, automation tools, and email providers such as Gmail and Outlook 

 – Browser extension ;

 – Google Sheets extension;

 – Mass search and verification;

 – TechLookup.

 Price: Free for an email account. Premium plans start at $49 per month.

 11. HARO 

 HARO stands for Help A Reporter Out and is an excellent tool for getting links from real journalists.  To get coverage opportunities via HARO, you must first sign up for one of its subscriptions.

 You’ll then receive call-to-action lists with details of the topic and type of expert you’re looking for. If you meet the criteria, you can contact them to provide the information they seek. If they accept, you can ask them to link to your site. It’s free too!

 You receive daily alerts on your keyword, and you can post a response and get a quote in the upcoming article if the journalist finds your helpful answer.

 Price: HARO offers both paid and free options. Paid options start at $19 per month and go up to $149 monthly.

 12. Respona 

 Respona is a link-building software that can help you build quality backlinks. It offers all the usual steps for setting up an outreach process, such as researching and estimating creation opportunities using a wide range of SEO metrics, media engagement, email contact research services, automated email setup with the deactivation of follow-up sending after receipt of the response, and reports on the success of your outreach efforts.

 It is integrated with the Google search engine for simplified prospecting and draws metrics such as domain ranking and Ahrefs rank directly from Ahrefs.

Key features that can be useful for link building include:

 – Content Discovery – to identify link opportunities

 – Backlink Checker – to check the number of backlinks at the top of the results.

 – Author Email Lookups – to find the best email addresses to contact.

 – AI-powered Email Personalization Wizard – to help you personalize your emails.

 – Email Pitch Quality Analyzer – to identify unwanted words in your emails.

 – Opportunities – to automatically obtain link opportunities

 – SEO Metrics – valuable metrics such as domain authority (DA) for your opportunities.

 Response offers automated integration with HARO to identify relevant journalists and bloggers. In addition to Respona’s data-clearing AI, users can access a vast database of over 400 million contacts (email addresses, Linkedin profiles, etc.).

 Price: from $99 to $399 per month.

 13. Screaming Frog 

Screaming Frog is one of the most reliable and versatile website indexing robots that extracts data from various URLs and checks them to optimize search. Screaming Frog is a desktop application. It means you need to download and install it on your device.

 Then you can explore websites containing up to 500 URLs if you use the free version. It’s an excellent tool for checking for broken links, finding temporary and permanent redirects, and discovering exact duplicate URLs.

 At the end of the exploration, you can sort your URLs, filter them by status code (e.g., 404) and analyze them in greater detail. Its URL Profiler lets you import bulk data connected to your Google Analytics and Search Console accounts. It can also integrate directly with your Ahrefs account using the tool’s API to extract SEO metrics. 

 You can include a breakdown of no-follow and do-follow links, broken links, and more.

 Price: A license costs £239.00 per year.

 14. MailShake 

MailShake is a relatively new large-scale email outreach tool with intuitive dashboards and a friendly, easy-to-use interface, making it ideal for beginners in link building and outreach. You can import emails one by one or import a list you already have in a spreadsheet.

 Importing from a spreadsheet is the best option, as it allows you to sort contacts and match your columns to merge fields automatically.  From there, you can tailor your outreach emails to the group you’ve uploaded and send out your outreach in the blink of an eye. 

 The tool sends bulk email requests built from easy-to-manage and customized templates, such as link building, guest posting, PR, content promotion, and other networking opportunities.  A/B testing is also possible.

 You can also track results, including clicks and opens, to test email subject lines and content to determine what works best. Mailshake integrates with many other instruments in the sales technology stack, including SalesForce, Hubspot, GoogleSheets, Facebook, LinkedIn, Outlook, and more.

 Price: $59 to $99 per month

 15. GroupHigh 

 GroupHigh is an essential content marketing tool that lets you quickly find contact information for any influencer or blogger to create successful campaigns that generate quality backlinks for your website. Their slogan is “The ultimate Swiss Army knife of blogger outreach, influencer marketing, SEO and affiliate marketing tools.”

 The creator claims it offers the world’s largest database of blogs and influencers. It lets you find prospects for link building by searching the most popular blogs in your niche, researching influencers, automating blog and content research, and creating your earned media reports.

 GroupHigh also lets you discover the size of each influencer’s audience and essential information such as their niche, location, websites, blogs, and much more.

GroupHigh’s Blogger CRM is the hub of your blogger relationship management. Its main components are

 – Folders and lists: organize your blogger database by ranking, subject, affinity, etc.

 – Automated blogger research: search and update over 50 social, web, and SEO metrics

 – Advanced database filters: quickly create segments and select the perfect bloggers for any campaign;

 – Blog evaluation: monitor blogger participation, performance, and activity.

 GroupHigh lets you batch import social URLs, blogs, and websites from similar tools such as BuzzSumo and Ahrefs for link building.

 Moreover, you can automate functions such as influencer social profile searches and targeted prospecting.

 Price: from $179 to $499 per month

 16. URL Profiler 

URL Profiler doesn’t have a web application; it draws its data from other leading tools, including Ahrefs, Google Analytics, Moz, and SEMRush. You need to download it and add a list of URLs you wish to audit.

 URL Profiler offers a wide range of content- and link-related tools. You can use URL Profiler to check the link profile of a list of URLs or create a content inventory that you can use to add internal links when creating new content.

 Once you’ve inserted your URLs, you can choose what data URL Profiler should extract from them. It allows you to search for and evaluate data such as PageRank, social link metrics, media shares, page speed, HTTP status, bot access, Majestic data (e.g., Citation Flow), Moz data, and much more.

 You’ll then get an Excel file containing the results of your audit for each of the URLs you inserted in the first place. With URL Profiler, you don’t need proxies to check your URLs.

 You only need to download the tool onto your device and have an active license. You can simultaneously use the “integration API rows” included in your account (up to 5 million) to get Ahrefs measurements for thousands of URLs. URL Profiler also integrates with tools like Moz, Majestic, Search Console, and Google Analytics.

 Price: $19.95 – $64.95 per month

 17. Cognitive SEO 

 CognitiveSEO  is a downloadable SEO software suite that focuses on backlink analysis. Cognitive SEO will help you find weaknesses in your backlink campaign quickly and easily. It will help you apply corrective measures and close these gaps. 

 The unnatural links tool is cognitiveSEO’s unique selling point for link building. This feature lets you detect whether a site you want to link has a harmful or dubious backlink profile.

CognitiveSEO’s other advantage is the ability to visualize the distribution of your links by domain authority level. CognitiveSEO features a website crawler and an SEO audit tool that enables you to highlight weak points affecting your site’s performance. The monitoring program analyzes link profiles and quickly detects unnatural links that could damage your system’s performance and overall ranking.

 Price: $89 to $499 per month

 18. LinkAssistant 

Link Assistant is link-building software with various features to help you develop your backlink profile.  The tool includes a set of link prospecting and keyword research tools, a backlink analysis tool, an integrated email client (with the option of integrating external email clients), and a backlink tracker to check that all links built are alive.

 It takes the hassle out of scouring a long list of potential links by showing you the best opportunities based on your business needs. You can get customized suggestions for the most common link-building methods, including guest posting, reviews, comments, and resource pages.

 With LinkAssistant, you can also search your competitors’ backlink profiles to quickly find good link prospects that aren’t related to you, the discovery of gaps in backlinks, competitors’ cross-linked backlinks, or a site’s fresh backlinks over a defined period. 

 Likewise, you can find the top-ranked pages based on the keywords you’ve selected or similar websites operating in your niche. You can also define where to find link prospects, which is beneficial for local SEO link building.

 Email extraction software will collect emails from pages. Several technical tools exist for secure search, human emulation delays, CAPTCHA resolution, and proxy rotation for bulk scraping.

 LinkAssistant contains an outreach tool for sending mass emails to prospects directly from the integrated email wizard. LinkAssistant contains several ready-to-use templates you can customize to suit your needs and includes several labels to indicate the status of emails (from sending a request to creating a link to the site).

 In the enterprise versions, a reporting tool shows the number of backlinks created in a month, their status, domain authority, etc. There is an option to receive link-builder reports by email and to send white-label PDF reports to SEO customers.

Price:  Paid options start at $ 299 per month and go up to $499 monthly.

 19. Link Prospector

Link Prospector is a powerful link prospecting tool that reduces the effort of manually searching for resource pages. All you have to do is enter the keywords and phrases you want to base your searches, and it does the rest of the work for you. 

 Search results are also analyzed so you can filter them according to quality and relevance to your needs. The tool has many predefined search strings, making it easy to select relevant searches.

 Price: $47 to $497 per month (pay-as-you-go option)

20. Scrapebox 

 Scrapebox is a tool that lets you quickly collect links from a Google search and analyze thousands of web pages quickly to check your backlinks and anchor text. Scrapebox retrieves results from Google and collates them into an ordered list. You need to install it on your device and purchase proxies to use it.

 Key features include:

 – Search engine harvesting – large-scale retrieval of URLs from search engines such as Google.

 – Keyword harvesting – generate keyword ideas from a starting keyword.

 – Proxy harvester – proxy tester to ensure your work remains private

 – Comment viewer – leave mass comments on threads (not recommended)

 – Link checker – check thousands of URLs to control your backlinks.

 Price: $97 (one-time purchase) 

 Conclusion 

 The tools listed here have all the features you need to manage your link-building campaigns successfully. You’ll be able to significantly reduce the time you spend researching link-building opportunities and get concrete results more quickly. From analyzing link data to finding contact details and launching awareness campaigns, these tools will help you achieve your goals. Choose the tool or combination above that best suits your needs and approach.